In Conversation with Raina Vallot & Sherin Dawud of Power Pump Girls, Inc.

Power Pump Girls_Blog Header

Describe your business in a few words?

Power Pump Girls, Inc. is a social impact club empowering women to connect + serve.

What made you take the leap to start your own business?

Meeting one another and realizing how well we worked together.

What was your background prior to starting your own business?

Both of us graduated in kinesiology from LSU and had collective work experience in retail, hospitality, service, event planning and law. So literally ALL over the place, but the variety in experiences definitely shaped our skill sets and developed our strengths in diverse areas.

Did you always know you wanted to be an entrepreneur?

Yes!

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

Our marketing strategy was to create experiential moments – events and social gatherings where women could connect to our business – and one another- firsthand. It went better than planned! Our event planning background served us well in creating memorable, instagrammable moments that people wanted to be a part of. The buzz of Power Pump Girls spread quickly!

How has your business or industry been impacted by the COVID-19 pandemic?

Because of COVID-19, we had to drastically pivot our in-person, events-led business model. PPG shifted to become more of an online resource for education on social issues and advocacy. In doing so, we were able to create conversations about things that matter using our digital platform and merchandise as a voice.

What’s next for your business? What can we expect to see over the next few years?

Our podcast! We’re inviting more people in on the conversation of social issues, womanhood and the hustle via yet another online platform via “Power Pump Girls: the podcast.” Launching in March, we’re excited to continue using our voice and resources for good and on a larger platform!

Do you believe in work/life balance? What are some of your best tips?

Absolutely. We literally schedule in our workouts and leisure time during the week. We purposely unplug and find time to play on the weekends. And we have an unhealthy obsession with getting our nails done and trying new manicure designs as a reward for all our hard work. As an Entreprenista, you HAVE to prioritize taking care of yourself or your business will suffer!

What’s something our audience would be surprised to learn about you?

We learned that being flexible and rooted simultaneously is key. Life literally changed before our eyes and in order to stay afloat, we had to be rooted in our beliefs, vision and discipline. In the same breath, we had to be okay with things being out of our control and reality changing into so drastically different than what we were used to.

What are your top 3 tips to stay productive each day?

  • Time blocking and prioritizing your tasks helps keep you accountable throughout your day. 
  • Finding a playlist (lo-fi vibes or lyric-free music) to play in the background of your day helps you keep pace and feel focused. 
  • Turning your phone and social notifications off (at least for a portion of the day) keeps distractions at bay.

What does being an Entreprenista mean to you?

To us, Entreprenista is synonymous with Power Pump Girls! It’s the persona of a woman who’s passionate about creating something bigger than herself – a woman that will make “it” happen by any means necessary. She’s a hustler that gets the job done…fabulously!

Share it!

Posted in
Tags

Leave a Comment





Melanie Rivera of Breaker28 on making an impact while finding joy in everyday life hiccups and surprises

Describe Breaker28 in a few words? We develop leaders with H.E.A.R.T. – Healthy, Equitable, Antiracist, Real and Trust-Centered. What made you take the leap to start your own business? I have been planning my business for four years – perfecting content, testing out approaches, and I feel that I have a message and a model…

Bex Gold of Brite Hair on combining ethics and fashion to drive innovation into the haircare space

Describe your business in a few words? Brite Hair makes quality ethical, vegan, cruelty free hair color & hair care products that are accessible and fun! What made you take the leap to start your own business? I founded a hair color brand after a long-term relationship ended – I was in my 30s and…

Sonya Tkacs of Recruitlynk on why marketing and selling your business as an owner never stops

Describe your business in a few words? The Recruitlynk mission is to recruit and source top executive and management talent with diverse backgrounds and experiences. We strive to help sustain and nurture inclusive cultures where differences drive innovative solutions and uphold diversity in the workplace. Our goal is to effectively hire leaders who care about…

Isabelle Tierney of The Feel Good Life on helping people lead more fulfilling lives with her ground-breaking methodology

Describe your business in a few words? I help individuals, as well as businesses, relieve stress and choose well-being. What made you take the leap to start your own business? I had a highly successful private practice for more than 20 years as a marriage and family therapist, but my personal life was anything but…

Brittany Whitlock of Big Mood Digital on why the thing you are afraid of is the thing you have to do!

Describe Big Mood Digital in a few words? I train business owners, marketers and teams on how to conquer digital marketing confidently making it approachable and manageable through private sessions and courses. What made you take the leap to start your own business? I love working with passionate people who get excited to learn something…

Courtlyn Jones of The Design Database on being a creative entrepreneur, and how she is helping freelancers create the career of their dreams

Describe your business in a few words? The Design Database is an online platform and community designed to be a support system for Creatives, helping them find jobs. What made you take the leap to start your own business? I was hired as a graphic designer at my “dream company,” 10 years after I set…

Erin Pohan of Upkeeping on overcoming fear, and her three best tips for staying productive

Describe your business in a few words? My goal with UpKeeping is to continually evolve to meet the financial accounting needs of entrepreneurs. We currently offer full-service bookkeeping services, accounting clean-ups and QuickBooks training. What made you take the leap to start your own business? For most of my life, I sat back and watched…

Danielle Elias Las of Bump’n Clothing on growing a business while giving back to the IVF community

Describe Bump’n Clothing in a few words? The ultimate in maternity and postpartum apparel. What made you take the leap to start your own business? The desire to create the perfect maternity pant while giving back to the IVF community. What was your background prior to starting your own business? Attorney; In House Counsel for…

Miriam Airington-Fisher of Airington Law on combining law and entrepreneurship and how she is making an impact

Describe your business in a few words? Airington Law is a women-lead law firm specializing in defending against wrongful convictions and litigating civil rights issues What made you take the leap to start your own business? I initially started my law practice out of necessity. I went through a divorce and became a single mom…

Michele Henry of FACE FOUNDRIÉ on why she leans into her fears, and the importance of dreaming big

Describe FACE FOUNDRIÉ in a few words? Efficient and effective focused facial bar specializing in all things face, facials, lashes, brows, and skincare. What made you take the leap to start your own business? I worked in my parents’ small inground pool business from age 13 all the way through college. Being an entrepreneur is…

Ashley Spriggs of Pivot Media on the power of genuine relationships

Describe your business in a few words? We are a media firm that gets your message the attention it deserves. We offer services in Public Relations and Podcast Management. What made you take the leap to start your own business? It was the right time! I was growing my client list as an independent contractor…

Mary Allard of The Third Place podcast on inviting listeners to explore uncomfortable conversations in a safe space

Describe your business in a few words? The Third Place podcast is a weekly podcast that invites listeners into the hard conversations that we have a tendency to avoid. It is a podcast that “goes there,” within a safe place where curiosity is encouraged, differences are welcomed, and empathy is embraced through healthy dialogue. What…

Kelsea Olivia of East Olivia Creative on creating experiences that spark curiosity, joy, and connection

Describe your business in a few words? East Olivia is a boutique creative agency that specializes in large-scale floral installations. What made you take the leap to start your own business? I have been starting businesses since I was a child, selling my crafts and babysitting. As an adult, I had an innate desire to…

Tiffany Roman of Small Biz Highlight on creating a platform to help small businesses thrive

Describe your business in a few words? Small Biz Highlight is a web show, created to help introduce the people behind a small/local business, their products and services, and discuss how COVID affected them. What made you take the leap to start your own business? Back in April 2020, COVID shutdowns were in full effect…

11 Mamaprenistas share their best productivity tips to manage a business and a family

1) Tierney Larkin, Founder at Larkin Living Spaces: “Be sure to have a designated space to work that is just for you and your business. It can be a makeshift office in the corner of a room, or even a traveling cart that you can take around with you to store all of your supplies…