In Conversation with Rachel Mitchell of My Sweet Sleeper

Rachel Mitchell _Blog Header

Describe My Sweet Sleeper in a few words?

We are a maternity and pediatric sleep consultancy that provides content, classes, guides, and one-on-one services for pregnant women and children struggling to get the sleep they need.

What made you take the leap to start your own business?

Two things: 1) When I realized how little resources were provided to new parents about their baby’s sleep and 2) When I had my first son, 10 years ago and knew that I didn’t want to work 65+ hours/week anymore!

What was your background prior to starting your own business?

Prior to starting my business I had primarily worked in marketing in the hospitality field. I had also worked with children in some capacity, as a night nanny and education specialist within a few different organizations. My education background is in marketing and human and child development, so I am one of the rare ones that is actually using both degrees!

Did you always know you wanted to be an entrepreneur?

Yes! I always had an entrepreneurial spirit and I could never figure out why I got so bored in 9-5 jobs. I have always had a passion for creating and building something from scratch and I have always struggled with the box that I felt I was in with certain jobs.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

When I first launched my business I had zero marketing strategy to be honest because I didn’t know what I was doing! I got my certification in 2012, at a time when nobody had any idea what a sleep consultant was. I thought I would start my business and people would just organically find us, but I was so wrong! This was before the Instagram era so I had to use good old grassroots marketing to get my name out there as well as word of mouth. I also opened an office in Denver, CO and did a lot of local marketing and advertising in those areas to reach people locally.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

Gosh just one? I’ve made so many! A time that particularly stands out to me is three years ago when I decided to launch our first online course. Because I was so eager to get it out there, I wrote it way too fast and ended up missing a lot of key information that I had to later go back and record which cost a lot of money and time. With the other two classes that we have since launched, I made sure to thoroughly write out all of the content, go through it several times and have others look over it before I scheduled the video shoot and they turned out much better!

What is the accomplishment you are the most proud of to date?

Being published in some big publications like The Huffington Post and The Yoga Journal. I have always loved to write but never thought my writing was good enough so I was honestly shocked when these pieces got published. It was also pretty exciting to be a contributor for both of the Motherly books.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

My go-to interview question is always “why do you want to work here”? I find that half of the time people haven’t actually done the research on our company or even asked themselves why they want to work for our company and then the other half are very passionate and HAVE done their research and truly want to work here.

How has your business or industry been impacted by the COVID-19 pandemic?

Honestly no, not really. I hesitate to say this because I know how many businesses have suffered or closed because of COVID and I truly feel for all of them, but we have been extremely blessed in that our business has remained steady and even grown quite a bit throughout the pandemic.

What’s next for your business? What can we expect to see over the next few years?

There are so many projects we are working on this year! Our goal is to launch a podcast, write a book, launch our maternity sleep class, and launch a you-tube channel. We just want to keep serving families and bringing them the gift of sleep as much as possible and I am really excited to see what is in store for us over the next few years.

What is the biggest lesson you have learned in 2020?

I learned many lessons this past year but I think the biggest one was to practice gratitude. There were many times I felt myself complaining over things that were simple and someone else would view as a blessing. My family is happy and healthy, our business is thriving, we have a roof over our head and can pay our bills, and we get to spend more time than we ever have together as a family. I would say I have a lot to be grateful of and just needed to be reminded of that.

What do you know now that you wish you knew when you were first starting your business?

How much I would fail! I used to get so discouraged when I made mistakes or experienced failures because I didn’t realize how often they would happen in entrepreneurship but I now come to expect them and just focus on what I need to learn from those mistakes and what to do differently next time.

How have you managed to stay grounded this year?

So much prayer. Like almost every parent on the planet, there were so many times I felt overwhelmed and out of control, and my faith and prayer really helped me to stay humble and grounded as the world seemed like it was spinning out of control around us.

Do you believe in work/life balance? What are some of your best tips?

100%, but I also believe that there are always going to be times that one area of your life needs more attention than the other, and so things don’t always need to be exactly balanced. In my own life, I try to find a work/life balance that is sustainable from day to day but then I also realize that sometimes work needs more of my attention and sometimes my family needs more of my attention, depending on the season we are in.

What’s something our audience would be surprised to learn about you?

That I am 33 and a grandmother!

What are your top 3 tips to stay productive each day?

1) I always start my workday early. I am most productive and have the most energy in the morning and so that is when I schedule most of my work. 2) I go to bed very early, usually I am in bed and asleep no later than 9pm because I need rest in order to be productive 3) I take care of myself well physically and mentally. Without this I find productivity is near impossible.

What does being an Entreprenista mean to you?

It means being a woman leader and doing my very best to inspire other women to do the same. It means showing up everyday, even when it’s hard, believing in myself, and doing the very best job that I can!

Share it!

Posted in

Leave a Comment

Mamaprenista and Chief Operating Officer of Emmanuel Consulting Agency, Julia Akinyooye, on Discovering her Path to Entrepreneurship

Hello Julia! Please share a brief introduction about yourself. I am the Chief Operating Officer and Lead Business Consultant at Emmanuel Consulting Agency Inc, a premier home care business consulting firm based in New York that helps home care businesses get licensed, grow, and adhere to regulatory compliance. What excites you about being an Entreprenista…

Balancing Budgets’ Founder Megan Foster on Helping Businesses Feel Confident in Their Finances

Hello Megan! Please share a brief introduction about yourself. Hello! My name is Megan Foster. I am a wife to my best friend, a mother to two future female powerhouses, and founder of Balancing Budgets bookkeeping firm. We help business owners save money on taxes by organizing their bookkeeping, so they feel confident in their…

Lauren Banyar Reich of LBR/PR On Lifting Business Leaders with Expertise

Hello Lauren! Please share a brief introduction about yourself. As the CEO & Founder of LBR/PR, a strategic communications agency focused on thought leadership, I am passionate about lifting up business leaders with expertise and vision in a way that moves the needle. I cut my teeth as a book publicist, and in doing so…

The Bookkeeping Brunette: Taylor Bitsoli on Educating Entrepreneurs on the Importance of Using Their Financial Statements

Hello Taylor! Please share a brief introduction about yourself. I’m Taylor, the founder and head bookkeeper at Bookkeeping Brunette. I have a bachelor’s degree in corporate finance and accounting and have been working as an accountant in the startup space for the last 6 years. I also ran my own small business pre-pandemic so I…

Alice Msachi on Helping Businesses Strategically Plan and Operate to Generate Wealth

Hello Alice! Please share a brief introduction about yourself. NKC Accounting for entrepreneurs in all stages of business providing tax, accounting, and advisory services. Startups greatly benefit from having a professional set the company up on a path for success and minimize taxes while growing businesses get the support, guidance and accountability needed to reduce…

Bubbles, Bursts, and Rebuilds: Playing the Web3 Long Game with Chelsea Cain Maclin

With the current ups and downs happening in Web3, it’s only natural to feel some hesitation and anxiety about the current state of things. But, like any other market, we’re simply watching a pendulum swing. Today, we’re talking to Chelsea Cain Maclin, former VP of marketing for Bumble and co-founder of Web3 tech company R…

The Crowdfunding & PR Journey with Jill Apgar of Coco Beans

Jill Apgar is the founder of Coco Beans, a luxury bedding and sleepwear brand offering luxurious silk crib sheets and pillow cases using the world’s softest, most innovative fabrics that families can trust. The company is best known for their machine-washable, 100% silk crib sheets. Following a forced layoff from her corporate career in 2020,…

Mamaprenista Betty Ban and Founder of on Launching Asian-Inspired Subscription Based Meal Prep

Hello Betty! Please share a brief introduction about yourself. I’m a passionate home chef and entrepreneur. Founder of, which is your go-to marketplace for Asian-inspired meal prep delivered to your door. Our weekly subscription-based meal prep service targets young and busy professional families who don’t have much time to look for a variety of…

Maryann Lombardi on Supporting Women and Non-Binary Individuals Turn Their Ideas Into Profit

Welcome, Maryann! Please share a brief introduction about yourself. I am a business launch coach, author, feminist, single parent, and dog mom. I help women and non-binary individuals build wealth and independence by turning their expertise and personal experience into profitable businesses. I believe tacos should be their own food group, wine is best when…

The Business of Clean Beauty with Natalie Mackey of Winky Lux

Natalie Mackey was an Entreprenista from a young age. After spending a few years in the finance industry, she decided to pivot to her “industry crush”: the beauty industry, because as she put it, “you get to sell happiness as a product.” Today, we sit down with Natalie Mackey, CEO and founder of Winky Lux,…

Teqnizan Founder Rama Prasad on Creating Functional and Fashionable Earbuds

First, let’s get to know Rama! Rama Prasad is the Founder CEO of Teqnizan located in Minneapolis. Teqnizan has explored, invented, patented, and is selling wireless bluetooth audio earrings. The earrings look and feel like jewelry earrings, and function like an earbud audio device. Rama, what excites you about being an Entreprenista League member? The…

Harvick Farms Founder Lainey Harvick on Growing Community Awareness Around Homesteading

Hello Lainey! Please tell us a little about yourself. In 2015, I became a nurse and worked in the ER through the pandemic. Gardening was a way to provide an outlet from the high-intensity career. As a mother, nurse, and avid gardener who understands the value of having support and resources I could see there…

Meet Mamaprenista Olivia Dreizen Howell and Learn How She Shifted the Cultural Narrative through Fresh Starts Registry

Hello Olivia! Please share a little bit about your business: Fresh Starts Registry is the first and only platform for everything you need to start again. We are shifting the cultural narrative to celebrate big, bold, and brave life decisions. Whether it’s a divorce, breakup, moving, job change, stepping into your truth, or any big…

Founder of Clairebella, Kathy Story, on Creating and Sharing her Artwork

Hello Kathy! Tell us a little about yourself. I am the founder and artist behind Clairebella. Clairebella is a lifestyle brand of colorful gifts and home décor. We believe every day items should spark joy. What excites you about being an Entreprenista League member? I am excited to connect with other women, support women, and…

Huckleberry Creative’s Jess Coleman on Developing Strategic Insights You Need to Deliver High Quality Work

Before we get started, here is some background information on our fabulous entreprenista Jess: Jess Coleman is the founder of Huckleberry Creative, a full-service website design and development studio with a mission to make it easy and fun for entrepreneurs to share their genius with the world. She’s an experienced marketer, copywriter, and designer who…