In Conversation with Priscilla Hajiantoni of Bangn Body

Priscilla Hajiantoni_Blog Header

Describe your business in a few words?

Bangn Body is a multi-purpose, simple, effective range of results driven products, filled with native Australian extracts and locally sourced botanical ingredients to enhance your natural glow

What made you take the leap to start your own business?

For years I suffered with my own skin concerns and never found a skincare routine, let alone products that did more than what the packaging suggested. My mum and Aunty had hair and beauty salons whilst I was growing up and mum was truly a pioneer in the natural skincare space, always educating me on the importance of looking after my skin from a young age. This however always involved many different products so I decided to strip it back which worked and proved to me how simple skincare can be super effective and that was the beginning of Bangn Body.

What was your background prior to starting your own business?

I worked in corporate business as a project manager for large banks and accounting firms after university and then made the transition into social media marketing after 6 year. This is where I found I was able to express my passion for the digital space and really focus on experimenting with my creative flare. 

Did you always know you wanted to be an entrepreneur?

Yes absolutely! Watching my mum run her own businesses whilst raising my sisters and I was always so inspirational. She is the epitome of a supermum and always encouraged my sisters and I to trust ourselves and believe in our dreams. I loved watching my mum make decisions and have the ability to create something that was completely brought to fruition based on her love and passion for something and I just knew I wanted the same.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

Prior to launch, we created the Instagram page and began posting as soon as we had settled on the name. We started posting inspirational images that resonated with the brand to ensure that come launch day, we were launching to an engaged audience instead of crickets. Once Bangn Body had finally launched, I truly believe our customers were the driving force behind our growth. Within the first 2 weeks we were overwhelmed with the before and after images that were being sent to us, showing the most incredible transformations from head to toe. We used these amongst influencer marketing to drive traffic to the site, which is where the Firming Lotion and the results just spoke for themselves.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

Absolutely! I feel like I’m still growing and learning every day and probably still make mistakes but I feel like this it’s when I learn the most. I remember a time roughly 3-4 months after launch, where I knew the demand was there but I was having a hard time trusting myself and forecasting for stock. We were selling out so often and had to revert to pre order as a result of this. Looking back I can understand my thought process but since then I have made a conscious effort to be fearless when forecasting and know that our customers both want and love the products.

What is the accomplishment you are the most proud of to date?

Without a doubt the amazing team and work environment I have been able to create. I feel blessed every day to work with the most like minded and positive people who feel just as strongly as I do about creative positive change. I love that I get to work alongside incredible individuals that put their heart and soul into their work. We create magic together every day and that is without a doubt something I am most proud of.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

As I’ve mentioned, my team is the most important aspect of my business therefore finding the right fit is crucial. When hiring, I’m looking at the person and not their resume. For me, cultural fit will always beat skill set. We love to know what inspires someone, what they’re passionate about and what makes them truly happy. I think it’s these types of questions that help you to understand a person and what they are looking for in a job, which will help you to determine if that is what you can offer. A tip, always go with your gut.

How has your business or industry been impacted by the COVID-19 pandemic?

We’ve been incredibly lucky to have had the ability to continue shipping to our customers however of course, essentially all touch points in our production line have been affected and experienced delays. I pride myself on being agile and a problem solver which is exactly what I felt I’ve had to do this year especially. We’ve done our best to be resourceful and productive with what we have and still bring value to our customers but have certainly still felt pressures with shipping and delays in stock.  Nothing ever runs smoothly in business so this is just another hurdle to jump in order to grow.

What’s next for your business? What can we expect to see over the next few years?

We are always working on ways to bring more to our customers. We pride ourselves on the way we think and our goal to be innovative and think outside the box which is exactly what we plan to do. We are growing every day and are so excited to share some amazing things we have been working on.

What is the biggest lesson you have learned in 2020?

Never sit still. When things don’t go to plan, you need to pivot and think on your feet. Often you don’t have time to sit and think but rather get up and do. I have also considered myself to be a solution finder but this year has completely amplified that.

What do you know now that you wish you knew when you were first starting your business?

Not to get fixated on the small things and see the business as a whole. There will always be minor hurdles to jump but it’s all a part of building a business and it’s important to often step back to gain perspective.

Do you believe in work/life balance? What are some of your best tips?

Yes absolutely! Of course though this is something I have struggled with as a new business, as this is my passion therefore I am always thinking of new ideas however as the team grows I’ve been able to step back and enjoy aspects of the business so much more. For me, I’ll never stop working overtime for this business as when you love what you do, you never work a day in your life. My best tip is to set aside an hour or 2 even on the weekend to put away your phone and just be present with your loved ones, this has definitely helped me.

What are your top 3 tips to stay productive each day?

Know how to prioritise! Not everything is urgent and not everything can be done then and there so once you learn how you filter through the urgent, you’ll make the most of your days. Get some fresh air! When I’m feeling overwhelmed or feeling the brain fog I always go for a walk. Sometimes 15 minutes away from work will help you think clearer. And allow yourself time and be realistic with time frames. You can’t have back to back meetings all day and expect to get work done. Schedule your time wisely and know when it’s time to work.

What does being an Entreprenista mean to you?

Ensuring you’re creating a brand and a business that comes from a passion, purpose and precision. I see being an entrepreneur as being someone that brings something new to the world, thinks differently and outside the box. I love being innovative and trying new things and I’m not afraid to fail. I think you have to trust your gut and follow your heart to be an entrepreneur.

Share it!

Posted in
Tags

Leave a Comment





Randi Shinder on how SBLA explores the intersection of science and beauty to create skincare products that address universal aging concerns

Describe your business in a few words? SBLA uses the intersection of science and beauty to create skincare products that address universal aging concerns. The non-invasive wand-delivery-system skincare line is clinically proven to build collagen, smooth, lift and tighten the skin while targeting the most fragile areas of the face and neck to deliver a…

How Heather Ouida and her co-founders are amplifying women’s voices in the gaming industry through the*gameHERs

Describe your business in a few words? The*gameHERs is a media platform and social networking community that connects, supports and amplifies women who game and who work in the gaming industry. Our mission is to advance the role, voice, image, and power of all women, femme-identifying and non-binary gamers who are comfortable in spaces that…

Creating a smarter swaddle with Hindi Zeidman through her company The Ollie World

Describe your business in a few words? It all started with an amazing infant named Oliver. I was a single foster parent and he was my foster son. When he came to me he was on the verge of being labeled failure-to-thrive because he struggled with the basics of eating and sleeping. He was also…

Jen Fuller on how Etta Loves delivers both babies’ cognitive development and calmness for parents through uniquely-designed baby products

Describe your business in a few words? Etta Loves baby essentials are uniquely designed with science to support babies’ visual and cognitive development, delivering wonder for babies and calm for parents in the everyday. What made you take the leap to start your own business? I had an idea that I couldn’t ignore when my…

How Jessica Jackson is achieving better sleep for both parents and their babies through The Mookabee Swaddle

Describe your business in a few words? The Mookabee Swaddle is committed to helping babies (and ultimately their parents!) achieve better sleep by utilizing the proven power of a parent’s scent. 10% of all profits are donated to Saving Mothers- a non profit dedicated to improving maternal health worldwide. What made you take the leap…

Stacie Stanley on empowering women through her swimwear brand STAYkini™

Describe your business in a few words? STAYkini™ is a swimwear revolution created to empower women through high-quality, backless, strapless swimwear that lets us move freely and soak up the sun while avoiding unwanted tan lines and accidental exposure. What made you take the leap to start your own business? I had the idea for…

Healing Trauma and Getting In Touch With Your Power with Kimberly Ann Johnson, Author of Call Of The Wild

What made you take the leap to start your own business? I’ve always worked for myself (beside when I waited tables and a brief foray into public school teaching). But I took the leap from a calling to a career when I became a mother. What was your background prior to starting your own business?…

How Nicole Boyd used her maternity leave to create Prept, a personal style and beauty help service delivered to consumers virtually so that everyone can feel Prept

Describe your business in a few words? Prept is an on-demand style + beauty concierge that matches women in need of style/beauty help to experts that can help in an affordable, personalized, and digital way. What made you take the leap to start your own business? Having TIME OFF from my corporate job while on…

Daniela Schiliro & Heather Kamback on co-founding inBodi Swim, a swimwear brand inspired by different places of the world the duo has traveled together

Describe your business in a few words? Each collection of inBodi Swim has been thoughtfully created based on different places around the world that we’ve been fortunate enough to see and experience. Along with the environments, colors, textures, cultures of each place; we are most inspired by the unique beauty that each and every woman…

Women Making Bold Moves In Business

Your next read: Ali Kriegsman, co-founder of Bulletin, has released her debut book How To Build A Goddamn Empire. We can’t wait to check it out!  🎉 An exciting partnership: Rocksbox, founded by Meaghan Rose, was acquired by Signet Jewelers, making their $1B service business goal that much closer. 🎉 Top sellers: The Jills Zeder Group, a women-led…

Jasmine Carter on how her own obsession for engagement rings led her to create Balacia, a custom bridal jewelry brand that allows shoppers to create the engagement and wedding rings of their dreams

Describe your business in a few words? Balacia is a custom bridal jewelry brand allowing shoppers to create the engagement and wedding rings of their dreams within their budget. We use diamonds, moissanite, and gemstones so buyers have endless options for colors, shapes, and sizes for their rings. In addition to rings, we also make…

How Julianne Fraser is creating meaningful dialogues with Dialogue New York, a global digital marketing consultancy that specializes in influencer marketing

Describe your business in a few words? Dialogue New York is a global digital marketing consultancy, that specializes in building influencer marketing strategies for luxury and lifestyle brands. What made you take the leap to start your own business? Over the last decade, I’ve watched as the Wild, Wild West of Influencer Marketing took shape,…

Tiffany Buzzatto on pioneering unbottled, undiluted, and uncomplicated slow beauty with her brand DEW MIGHTY

Describe DEW MIGHTY in a few words? We are pioneering unbottled, undiluted, and uncomplicated slow beauty. We plan to always deliver effective skin care products without fillers, sans water, free of nasty ingredients, and without plastic or trashy packaging to always USE LESS. DEW MORE™ What made you take the leap to start your own…

Molly Fienning on how Red Clay turned her into a hot sauce fanatic and CEO

Describe your business in a few words? Red Clay is a cold-pressed, made-for-foodies hot sauce and hot honey brand, named “Tabasco for the 21st century” by Food and Wine Magazine and “a hot honey to elevate your meal” by The New York Times. Crafted by a talented Southern chef, we focus on delicious flavor, sustainably-sourced…

Jhoanna Marissa, founder of WILLA Creative Agency, on creating her dream women-led digital creative agency in the fashion and lifestyle space

Describe WILLA Creative Agency in a few words? A digital-first creative agency working with beauty, fashion and lifestyle brands. What made you take the leap to start your own business? Not being able to find my dream job. I wanted to work in the digital e-commerce space specifically in beauty and fashion. And back when…