In Conversation with Kimia Kalbasi of Kimia’s Kravings

Kimia Kalbasi_Blog Header

Describe your business in a few words?

Kreating kontent with puns and positivity. I create content and work on branded campaigns. I also consult other brands, individuals, and organizations on social media strategy, influencer marketing, and creative direction. 

What made you take the leap to start your own business?

My go-getter attitude and ambitious appetite. I’m a free-spirit to my core and enjoy doing my own thing and going beyond the rules and at the same time, I’ve always loved creating new things so the hybrid of these qualities have ultimately been the impetus to start. It doesn’t matter how skilled or talented you are, if you don’t have the hunger to start and learn by doing, you’re only holding yourself back.

What was your background prior to starting your own business?

I have a background in tech sales with an obsession with connecting with people, writing, and creating so when social media initially started in the early days, I was hooked. Together with the sales and storytelling components of social media have provided a strong foundation for where I am today.

Did you always know you wanted to be an entrepreneur?

YES I was born a curious free-spirit creative who’s ready to break barriers, take risks, learn along the way, and level up no matter how many times I’d fall down.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

Networking, networking, networking! Developing genuine relationships and learning more about others around you and introducing yourself and telling your story — that will last you a long-time is the forever winning strategy, beyond marketing.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

The list of mistakes is endless! I’d say one of the biggest ones was the art of negotiating. It’s delicate dance of knowing your value and what you bring to the table while accommodating and servicing others. You learn as you go!

What is the accomplishment you are the most proud of to date?

Inspiring others. If I can do it, anyone can 🙂

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

If money were no object, what would you want to be doing for a living?

What do you know now that you wish you knew when you were first starting your business?

Thankfully I was already WFH beforehand so not much has changed but evidently huge influencer events are a thing of the past as of now.

What do you know now that you wish you knew when you were first starting your business?

To be completely honest, although there is a TON I wish I knew from the get-go, that wouldn’t have made the journey worthwhile if I knew all that I know now then and I still have a lot to learn! I am grateful for all of the twists and turns and ups and downs that I have dealt with along the way because I have learned SO much and without them, what would be the point of learning to get back up when the going got tough?

How have you managed to stay grounded this year?

I’ve managed to stay grounded this year by reflecting on what I can control and to let go of what I cannot. There is simply so much that is out of our hands as this past year has clearly shown us all and we must remember to focus on what we can control. I’ll always remember what one of my past mentors taught me and that is to “control the controllables” and it rings true, especially to this day.

What’s something our audience would be surprised to learn about you?

I worked at In-N-Out for 2 years in my early college days!

What are your top 3 tips to stay productive each day?

1) Wake up and move your body. Put on a podcast and go for a walk or turn on a virtual workout like yoga or HIIT. Your mind, body and spirit will thank you 🙂 2) Focus on 3 work-related items and 3 personal-related to-do’s so prevent burnout so you don’t feel overwhelmed. Gotta celebrate the small wins and take it one at a time! 3) Sleep with airplane mode and don’t look at your phone for the first several hours of the day. ULTIMATE GAME CHANGER.

What does being an Entreprenista mean to you?

Being an Entreprenista means understanding your personally unique “why” and making it come to life. My “why” is to help inspire others and to show that if I can do it, you can too and sprinkle some puns and positivity along the way for a lightehearted entertainment element 🙂 

Share it!

Posted in
Tags

Leave a Comment





Randi Shinder on how SBLA explores the intersection of science and beauty to create skincare products that address universal aging concerns

Describe your business in a few words? SBLA uses the intersection of science and beauty to create skincare products that address universal aging concerns. The non-invasive wand-delivery-system skincare line is clinically proven to build collagen, smooth, lift and tighten the skin while targeting the most fragile areas of the face and neck to deliver a…

How Heather Ouida and her co-founders are amplifying women’s voices in the gaming industry through the*gameHERs

Describe your business in a few words? The*gameHERs is a media platform and social networking community that connects, supports and amplifies women who game and who work in the gaming industry. Our mission is to advance the role, voice, image, and power of all women, femme-identifying and non-binary gamers who are comfortable in spaces that…

Creating a smarter swaddle with Hindi Zeidman through her company The Ollie World

Describe your business in a few words? It all started with an amazing infant named Oliver. I was a single foster parent and he was my foster son. When he came to me he was on the verge of being labeled failure-to-thrive because he struggled with the basics of eating and sleeping. He was also…

Jen Fuller on how Etta Loves delivers both babies’ cognitive development and calmness for parents through uniquely-designed baby products

Describe your business in a few words? Etta Loves baby essentials are uniquely designed with science to support babies’ visual and cognitive development, delivering wonder for babies and calm for parents in the everyday. What made you take the leap to start your own business? I had an idea that I couldn’t ignore when my…

How Jessica Jackson is achieving better sleep for both parents and their babies through The Mookabee Swaddle

Describe your business in a few words? The Mookabee Swaddle is committed to helping babies (and ultimately their parents!) achieve better sleep by utilizing the proven power of a parent’s scent. 10% of all profits are donated to Saving Mothers- a non profit dedicated to improving maternal health worldwide. What made you take the leap…

Stacie Stanley on empowering women through her swimwear brand STAYkini™

Describe your business in a few words? STAYkini™ is a swimwear revolution created to empower women through high-quality, backless, strapless swimwear that lets us move freely and soak up the sun while avoiding unwanted tan lines and accidental exposure. What made you take the leap to start your own business? I had the idea for…

Healing Trauma and Getting In Touch With Your Power with Kimberly Ann Johnson, Author of Call Of The Wild

What made you take the leap to start your own business? I’ve always worked for myself (beside when I waited tables and a brief foray into public school teaching). But I took the leap from a calling to a career when I became a mother. What was your background prior to starting your own business?…

How Nicole Boyd used her maternity leave to create Prept, a personal style and beauty help service delivered to consumers virtually so that everyone can feel Prept

Describe your business in a few words? Prept is an on-demand style + beauty concierge that matches women in need of style/beauty help to experts that can help in an affordable, personalized, and digital way. What made you take the leap to start your own business? Having TIME OFF from my corporate job while on…

Daniela Schiliro & Heather Kamback on co-founding inBodi Swim, a swimwear brand inspired by different places of the world the duo has traveled together

Describe your business in a few words? Each collection of inBodi Swim has been thoughtfully created based on different places around the world that we’ve been fortunate enough to see and experience. Along with the environments, colors, textures, cultures of each place; we are most inspired by the unique beauty that each and every woman…

Women Making Bold Moves In Business

Your next read: Ali Kriegsman, co-founder of Bulletin, has released her debut book How To Build A Goddamn Empire. We can’t wait to check it out!  🎉 An exciting partnership: Rocksbox, founded by Meaghan Rose, was acquired by Signet Jewelers, making their $1B service business goal that much closer. 🎉 Top sellers: The Jills Zeder Group, a women-led…

Jasmine Carter on how her own obsession for engagement rings led her to create Balacia, a custom bridal jewelry brand that allows shoppers to create the engagement and wedding rings of their dreams

Describe your business in a few words? Balacia is a custom bridal jewelry brand allowing shoppers to create the engagement and wedding rings of their dreams within their budget. We use diamonds, moissanite, and gemstones so buyers have endless options for colors, shapes, and sizes for their rings. In addition to rings, we also make…

How Julianne Fraser is creating meaningful dialogues with Dialogue New York, a global digital marketing consultancy that specializes in influencer marketing

Describe your business in a few words? Dialogue New York is a global digital marketing consultancy, that specializes in building influencer marketing strategies for luxury and lifestyle brands. What made you take the leap to start your own business? Over the last decade, I’ve watched as the Wild, Wild West of Influencer Marketing took shape,…

Tiffany Buzzatto on pioneering unbottled, undiluted, and uncomplicated slow beauty with her brand DEW MIGHTY

Describe DEW MIGHTY in a few words? We are pioneering unbottled, undiluted, and uncomplicated slow beauty. We plan to always deliver effective skin care products without fillers, sans water, free of nasty ingredients, and without plastic or trashy packaging to always USE LESS. DEW MORE™ What made you take the leap to start your own…

Molly Fienning on how Red Clay turned her into a hot sauce fanatic and CEO

Describe your business in a few words? Red Clay is a cold-pressed, made-for-foodies hot sauce and hot honey brand, named “Tabasco for the 21st century” by Food and Wine Magazine and “a hot honey to elevate your meal” by The New York Times. Crafted by a talented Southern chef, we focus on delicious flavor, sustainably-sourced…

Jhoanna Marissa, founder of WILLA Creative Agency, on creating her dream women-led digital creative agency in the fashion and lifestyle space

Describe WILLA Creative Agency in a few words? A digital-first creative agency working with beauty, fashion and lifestyle brands. What made you take the leap to start your own business? Not being able to find my dream job. I wanted to work in the digital e-commerce space specifically in beauty and fashion. And back when…