In Conversation with Journalist, Media Personality, and Founder Cindy Mich

Cindy Mich_Blog Header

Describe your business in a few words?

All of my businesses center around my creation of the written word so as to educate, entertain, motivate or move millions of others! I do anything that will allow me to write. I write my own radio scripts, articles in my own magazine, Q and A panels for my film festivals, and scripts for my films. Now, I am also hired to write for others!

What made you take the leap to start your own business?

Most of my life, I have worked in offices due to being a single mother. I needed an income that was realistic and reliable. At age 40, my children were getting more independent, and I was getting more successful with my writing. It seemed to be the best time to start becoming self-employed.

What was your background prior to starting your own business?

I have been an award winning journalist for thirty years, a broadcast media personality for ten, and a film festival founder for six years. I had been doing these on a part time basis, but never had the freedom to do them full time until 2010. To pay the bills, I was an administrative assistant, bartender, restaurant cashier, delivery driver, promo model and Avon rep!

Did you always know you wanted to be an entrepreneur?

No – I always knew I wanted to be a writer. I eventually learned that I wanted to be an entrepreneur when I started to see how things worked in the publishing and filmmaking business. I saw how so many struggled to be seen, and that often, the spotlight did not shine on nearly enough people. I watched how recognition was reserved for the elite. I wanted to help the indie world succeed, as well as publishing stories about the people/places/pertinent issues that mattered to me. Finally, I just wanted to inspire people, and so I said, let’s try it out and see how well it works.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

The first business I ever started was a creative writing business. At that time, I had no clue what the word marketing really meant. It was largely a word of mouth and live event type of campaign. This did not go that well, as I lacked the knowledge as to how important things like social media, networking, press releases, and product placement are when pushing your products.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

One time that comes to mind is when I got to a crossroads about personal vs. professional wants. One of my children became ill, and stayed in treatment for about four years. I clearly had no choice, so I basically stopped working for the most part. The challenge came in when he was better and I had to get back on board with my businesses. I had to basically reinvent myself to some degree when dealing with a number of other entrepreneurs, publicists, filmmakers, etc. It is like you become irrelevant or invisible. Looking back, it might have been best to find an assistant to manage my work to some degree so I stayed on the radar on more of a routine basis. However, I never did, nor do, regret my choice.

What is the accomplishment you are the most proud of to date?

My greatest accomplishment that I am most proud of is having children that are all so very independent and intelligent; smart, sweet souled and sensational. I could not achieve anything greater than this gift.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

My go to question is normally this: What have you not done before that you believe can be done by partnering with my products?

How has your business or industry been impacted by the COVID-19 pandemic?

As to my magazine and radio show, those have not been impacted as much as things like my festival, on camera interviews, and making films. Clearly, these need to be done live, and many states have been opening and shutting on and off for a year now. Plus, each location has different provisions in place. I fear for us in the arts community, as any artist who can not do what they love for a long time loses that spark. We need our passion to push us, and we need to entertain. I am the type of gal that says to herself, “Okay, if the world will not comply with what I want, I will find a way to make it happen anyway”. So, at some point, I will invent a solution!

What’s next for your business? What can we expect to see over the next few years?

I will be launching another publication that is centered around current news. I will be releasing one short film and one TV pilot. My radio show will also be syndicated. Finally, publish one more book!

What is the biggest lesson you have learned in 2020?

Things can change at any time, so do not take any person or particular opportunity for granted. Do not assume that things can wait. Live well and love warmly.

What do you know now that you wish you knew when you were first starting your business?

I wish I had known that it would take years and years before I would see real results, or even get any form of industry recognition. It is a huge commitment and must be changed and cultivated every day.

How have you managed to stay grounded this year?

Even more time together with my children, and my better half. He is my best friend, my partner, and my rock. I feel safer when he is home, and he helps my soul smile when I am torn down and in tears. My children can make me forget my failures. Also, much more time away from watching the news,  or sitting on social media. Lastly, I am lucky enough to be with a professional actor, so sometimes I just have to turn his films on, and I am already taken to a better place.

Do you believe in work/life balance? What are some of your best tips?

Two hundred percent, I do. If your business is blooming, but your home life is less than happy, it matters more than you can imagine. My personal belief has always been that my children and my home are primary, and my business is always staying second. I need to handle home with as much proficiency and passion as I do my business. In order to maintain a balance, I suggest simply to make time for what matters. When you get overloaded or overwhelmed, rid of it immediately. When the family is home, your focus is them and work can wait. Put the computer or phone away. Learn how to say no sometimes.

What’s something our audience would be surprised to learn about you?

I am incredibly insecure at times when I am on camera, and have a very hard time taking compliments. I am blessed to be referred to as a modern day Dick Cavett, Wonder Woman, an angel, etc., and yet, all I see is a very simple gal that gets to do what she loves every day. I am very real and raw regularly, and that does not always work well when you have to be filmed – one has to hide that side of themselves.

What are your top 3 tips to stay productive each day?

  • Learn how to prioritize your work so as to avoid being overwhelmed. 
  • Make it a priority that you have personal time for yourself during the work day. Walk away from everything for a while.  
  • Never lose your passion or purpose, for if that goes, you are finished.  Keep it alive in any way you can.

What does being an Entreprenista mean to you?

To me, this term means one who runs a business built on a lot of hopes and help. It means finding success based upon not just dollars, but also dreams. It means being recognized for acting as a role model. Finally, it means you have made it to your personal plateau as it relates to your profession.

Share it!

Posted in

Leave a Comment

Randi Shinder on how SBLA explores the intersection of science and beauty to create skincare products that address universal aging concerns

Describe your business in a few words? SBLA uses the intersection of science and beauty to create skincare products that address universal aging concerns. The non-invasive wand-delivery-system skincare line is clinically proven to build collagen, smooth, lift and tighten the skin while targeting the most fragile areas of the face and neck to deliver a…

How Heather Ouida and her co-founders are amplifying women’s voices in the gaming industry through the*gameHERs

Describe your business in a few words? The*gameHERs is a media platform and social networking community that connects, supports and amplifies women who game and who work in the gaming industry. Our mission is to advance the role, voice, image, and power of all women, femme-identifying and non-binary gamers who are comfortable in spaces that…

Creating a smarter swaddle with Hindi Zeidman through her company The Ollie World

Describe your business in a few words? It all started with an amazing infant named Oliver. I was a single foster parent and he was my foster son. When he came to me he was on the verge of being labeled failure-to-thrive because he struggled with the basics of eating and sleeping. He was also…

Jen Fuller on how Etta Loves delivers both babies’ cognitive development and calmness for parents through uniquely-designed baby products

Describe your business in a few words? Etta Loves baby essentials are uniquely designed with science to support babies’ visual and cognitive development, delivering wonder for babies and calm for parents in the everyday. What made you take the leap to start your own business? I had an idea that I couldn’t ignore when my…

How Jessica Jackson is achieving better sleep for both parents and their babies through The Mookabee Swaddle

Describe your business in a few words? The Mookabee Swaddle is committed to helping babies (and ultimately their parents!) achieve better sleep by utilizing the proven power of a parent’s scent. 10% of all profits are donated to Saving Mothers- a non profit dedicated to improving maternal health worldwide. What made you take the leap…

Stacie Stanley on empowering women through her swimwear brand STAYkini™

Describe your business in a few words? STAYkini™ is a swimwear revolution created to empower women through high-quality, backless, strapless swimwear that lets us move freely and soak up the sun while avoiding unwanted tan lines and accidental exposure. What made you take the leap to start your own business? I had the idea for…

Healing Trauma and Getting In Touch With Your Power with Kimberly Ann Johnson, Author of Call Of The Wild

What made you take the leap to start your own business? I’ve always worked for myself (beside when I waited tables and a brief foray into public school teaching). But I took the leap from a calling to a career when I became a mother. What was your background prior to starting your own business?…

How Nicole Boyd used her maternity leave to create Prept, a personal style and beauty help service delivered to consumers virtually so that everyone can feel Prept

Describe your business in a few words? Prept is an on-demand style + beauty concierge that matches women in need of style/beauty help to experts that can help in an affordable, personalized, and digital way. What made you take the leap to start your own business? Having TIME OFF from my corporate job while on…

Daniela Schiliro & Heather Kamback on co-founding inBodi Swim, a swimwear brand inspired by different places of the world the duo has traveled together

Describe your business in a few words? Each collection of inBodi Swim has been thoughtfully created based on different places around the world that we’ve been fortunate enough to see and experience. Along with the environments, colors, textures, cultures of each place; we are most inspired by the unique beauty that each and every woman…

Women Making Bold Moves In Business

Your next read: Ali Kriegsman, co-founder of Bulletin, has released her debut book How To Build A Goddamn Empire. We can’t wait to check it out!  🎉 An exciting partnership: Rocksbox, founded by Meaghan Rose, was acquired by Signet Jewelers, making their $1B service business goal that much closer. 🎉 Top sellers: The Jills Zeder Group, a women-led…

Jasmine Carter on how her own obsession for engagement rings led her to create Balacia, a custom bridal jewelry brand that allows shoppers to create the engagement and wedding rings of their dreams

Describe your business in a few words? Balacia is a custom bridal jewelry brand allowing shoppers to create the engagement and wedding rings of their dreams within their budget. We use diamonds, moissanite, and gemstones so buyers have endless options for colors, shapes, and sizes for their rings. In addition to rings, we also make…

How Julianne Fraser is creating meaningful dialogues with Dialogue New York, a global digital marketing consultancy that specializes in influencer marketing

Describe your business in a few words? Dialogue New York is a global digital marketing consultancy, that specializes in building influencer marketing strategies for luxury and lifestyle brands. What made you take the leap to start your own business? Over the last decade, I’ve watched as the Wild, Wild West of Influencer Marketing took shape,…

Tiffany Buzzatto on pioneering unbottled, undiluted, and uncomplicated slow beauty with her brand DEW MIGHTY

Describe DEW MIGHTY in a few words? We are pioneering unbottled, undiluted, and uncomplicated slow beauty. We plan to always deliver effective skin care products without fillers, sans water, free of nasty ingredients, and without plastic or trashy packaging to always USE LESS. DEW MORE™ What made you take the leap to start your own…

Molly Fienning on how Red Clay turned her into a hot sauce fanatic and CEO

Describe your business in a few words? Red Clay is a cold-pressed, made-for-foodies hot sauce and hot honey brand, named “Tabasco for the 21st century” by Food and Wine Magazine and “a hot honey to elevate your meal” by The New York Times. Crafted by a talented Southern chef, we focus on delicious flavor, sustainably-sourced…

Jhoanna Marissa, founder of WILLA Creative Agency, on creating her dream women-led digital creative agency in the fashion and lifestyle space

Describe WILLA Creative Agency in a few words? A digital-first creative agency working with beauty, fashion and lifestyle brands. What made you take the leap to start your own business? Not being able to find my dream job. I wanted to work in the digital e-commerce space specifically in beauty and fashion. And back when…