In Conversation with Jordana Guimaraes of Fashinnovation

Jordana Guimares_Blog Header

Describe your business in a few words?

Fashinnovation is a global multi-media platform & events, focused on sustainability & innovations in the fashion industry, to propel the industry forward in the most efficient way – with a focus on making fashion inclusive with both the entrepreneur and the end consumer, being a pivotal part of the conversation.

What made you take the leap to start your own business?

My husband and I, after having two babies back to back, decided we wanted to make a life for ourselves and our family, but also wanted the work we do to create positive impact in the world, so that our girls (babies), have a beautiful world to continue in once we end this journey called life.

What was your background prior to starting your own business?

For 16 years I dabbled in PR & Marketing for major brands including Nina Ricci, Porsche Design, Lanvin, etc. and also worked on emerging brands getting tied to philanthropy via events around the world. Prior to 16 years ago, straight out of high school, I found my passion for PR and Fashion after having worked multiple jobs in different industries. I believe that is the key to growth and success – trying a lot of different things until you learn what works for you.

Did you always know you wanted to be an entrepreneur?

No. I always knew I wanted to make an impact. Therefore, entrepreneurship made sense to me once I thought about it, because with growing the right type of company you can employ others and give back to communities.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

When we first launched, we decided since we were taking a leap of faith into this entrepreneurial journey, that we had to reach out directly to the CEO’s and Founders that we wanted to have at our events as speakers. Therefore, we skipped the formality of reaching out to their assistants and secretaries, and went straight to the source. It worked very well and this is when we realized that entrepreneurs appreciate people with tenacity that go after what they want – because that is most likely how they got to where they are today as well.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

The mistake I made is thinking that a good idea, on social media, would create millions of followers instantaneously. I didn’t realize how much work goes into creating social media presence. I learned that things that last and are done well, are done in no rush.

What is the accomplishment you are the most proud of to date?

The accomplishment I am most proud of – aside from my two babies of course – is believing in my dream of growing Fashinnovation and in only two years since launch, having already partnered and worked with organizations such as the United Nations Office for Partnerships, Oceana, Parsons School of Design… Having had 400 CEO’s and Founders/Leaders in fashion speak on the Fashinnovation platform… Having been recognized and featured in Forbes, Business Insider, Daily Mail, VOGUE (different countries), etc. It goes to show you that having a dream, no fear and going after it with everything you have, goes a long way!

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

The go-to interview question for me is always: “Why do you want to work for Fashinnovation?”. Reason this is so important to me, is that if someone is doing something for the wrong reasons, it will never work out. I have to see a light/fire in the person’s eye when speaking of why they want what they want, in order to really feel a connection.

How has your business or industry been impacted by the COVID-19 pandemic?

The Fashion Industry has been impacted greatly by the Covid 19 Pandemic. However, I feel a lot of the changes that have been made and continue to be made, is because the way it was in the past, was not good. We need to be more inclusive, sustainable, innovative… and Covid – when you look at the positive light of things – has forced us all and the industry to adopt it in ways which they haven’t in the past!

What’s next for your business? What can we expect to see over the next few years?

A LOT! Stay tuned as we have a lot of plans on a global scale to really propel the industry forward in a way in which we only heard but haven’t seen. It’s time for action and we are hoping to be a part of that action. February 11th, 2021 is the next digital “Worldwide Talks” – everyone is invited! The theme will be “Fashion Is NOW”

What do you know now that you wish you knew when you were first starting your business?

That having mentors is key! In life and business… Ask for help!

How have you managed to stay grounded this year?

My babies, family and close friends. Also, the world (and everyone in it). I need to stay grounded because I need for those around me as well as those distant from me, to be okay…. I know I can make a difference in people’s lives – even if only with my ability to listen and empathize. We live in a world where we need each other! It’s no longer about “I” but rather about “we”. The world and me wanting it to be a better place for everyone in it is what grounds me.

Do you believe in work/life balance? What are some of your best tips?

YES! However, it’s easier said than done! My best tip is: don’t try to be perfect. Just do your best! If you keep that in mind, you can do both. It will never be an equal balance and sometimes one will need more attention than the other … and that’s okay!

What’s something our audience would be surprised to learn about you?

I am petrified of the dark and being very spiritual I believe in reincarnation and spirits sticking around from your ancestors to make sure you’re okay 🙂

What does being an Entreprenista mean to you?

Being an Entreprenista is being that woman that leads and sets by example… She’s the #badass that can do it all with a smile on her face.

Share it!

Posted in

Leave a Comment

How to achieve a life of financial freedom with Alisha Pennington of ATvantage Athletic Training

Describe your business in a few words? Empowering, Dynamic, and Comprehensive. What made you take the leap to start your own business? I have been a business owner in a very niche industry (athletic training) for almost 10 years, so I have experienced the freedom and flexibility that comes with being a business owner. My…

How Jenny Strebe used positive affirmations and crystal healing to create her modern haircare brand AIIR Professional

Describe AIIR Professional in a few words? A modern haircare brand that is focused on well being through positive affirmations & crystal healing. What made you take the leap to start your own business? As I was driving every aspect of my stylist business and social media facets, the peace and relief I found in…

How FLyQuest CEO Tricia Sugita is using the esport platform to affect real change and make people happy

Describe your business in a few words? FlyQuest is an esports organization competing in the franchised League of Legends League Championship Series (LCS). What made you take the leap to help transform FlyQuest into the organization it is today? One of my primary goals throughout my career in esports has been to create a community…

Lauren Montgomery, founder of Monty’s, on making simplicity the new sophistication through her line of plant-based dairy products

Describe your business in a few words? Monty’s makes clean and craveable plant-Based essentials like cream cheese and butter that nourish your mind & body. With simplicity and nutrition at the core of the brand, Monty’s selection of cream cheeses and butter are made from real-food ingredients and crafted using time-honored techniques like fermentation. What…

How Maradith Frenkel turned bamboo into pajamas for the whole family with Little Sleepies

Describe Little Sleepies in a few words? We make buttery soft bamboo sleepwear that your whole family will love. What made you take the leap to start your own business? I saw a white space in the market after I had my son. I absolutely could not find a sleeper that checked all of the…

Erin Coles couldn’t find exactly what she was looking for in a band for her wedding so she launched her own — The Metropolitan Players

Describe your business in a few words? The Metropolitan Players is a wedding band collective based out of NYC – so we provide incredible music for weddings! What made you take the leap to start your own business? When my husband and I were planning our own wedding, we couldn’t find exactly what we were…

Azora Zoe Paknad on creating a new entry point to sustainability with Goldune

Describe Goldune in a few words? We make sustainability less beige! What made you take the leap to start your own business? I was into the sustainability world, personally and professionally, but I didn’t see myself in any of the dominant narratives I saw on Instagram or online in general. On one end of the…

Elisa Marshall on creating warm, French-inspired spaces with Maman, a collection of NYC-based cafés and venues

Describe your business in a few words? Maman is a New York City-based collection of cafĂ©s and event venues, offering family inspired recipes with French influences in a warm and welcoming home like environment  What made you take the leap to start your own business? Before I opened Maman, I had many passions and there…

Kim Hehir, co-founder of Brutus Broth, on enhancing your dog’s health through specially formulated bone broth

Describe your business in a few words? Brutus Broth is the latest innovation in pet health, made with human-grade bone broth that has been specially formulated to enhance any dog’s existing diet by adding beneficial nutrients, amino acids, and joint protecting supplements. What made you take the leap to start your own business? Sue’s dog…

How a lack of female empowerment in the real estate industry lead Marina Shiferman to create her business, The Real Estate Academy

Describe your business in a few words? I teach women how to buy and own real estate correctly so they can be the bad ass queens of their own lives. What made you take the leap to start your own business? I was a realtor for 10 years, I loved it but something was missing.…

Carla Olivia on revolutionizing the beauty bar experience with DashBar

Describe your business in a few words? DashBar is beauty made efficient! We are one stop beauty and wellness for the modern woman. What made you take the leap to start your own business? I have been an entrepreneur since I was 22 years old. I started my first business because a great opportunity was…

Christina Matteucci (a.k.a TeucciMama) on her 19-year tenure as the ultimate Number Two

Describe your business in a few words? I’m Christina Matteucci, Executive Director of David Beahm Experiences and proud “Number Two” to celebrity event designer David Beahm. I’ve produced legendary soirĂ©es all around the globe, but it’s my unique, 19-year tenure as the ultimate Number Two that qualifies me as a sought-after speaker and coach. In…

Niki Shadrow Snyder on coining the term “givefluencer” and making an impact with the Project Pop Drop foundation

Describe your business in a few words? My husband and I started the idea for the Project Pop Drop foundation on our first date. Our business sponsors a monthly drop off at a different homeless shelter each month. We spearhead these donation events with our children, and with local businesses and schools. We call this…

How Natasha Case of Coolhaus is disrupting the dessert space with cutting-edge ice cream creations

Describe Coolhaus in a few words? We are an innovative dessert company, specializing (for the time being) in ice cream/ice cream novelties. We are known for thinking outside the box, super unique partnerships, a truly cutting-edge brand identity and an inventive way of entering the marketplace with our trucks, brick and mortars, and now national…

How Jennifer Jolorte Doro used strategic partnerships to build Nouri from the ground up

Describe Nouri in a few words? Supporting people to feel their best. What made you take the leap to start your own business? I wanted something of my own. I’ve worked for many successful entrepreneurs and I knew I could do “it” my way and really enjoy it. What was your background prior to starting…