In Conversation with Joanne Ly of Minima Basics

Joanne Ly_Blog Header

Describe your business in a few words?

Minima Basics is a female-founded company, created by yours truly. Whether you’re a fempreneur, a creative, a side-hustler, or simply a woman who appreciates the importance of aesthetic organizers. Minima Basics has all the goods to get your mind on task, and the creative juices flowing. We offer a range of desk organizers in acrylics and marble along with other stationery must-haves! All of the pieces are designed personally by me, with deep-thought and intention.

What made you take the leap to start your own business?

I started Minima Basics because I was sick of feeling trapped by clutter and distractions that were present in my workspace. Simply put, it was off-putting and totally blocked my creative flow. So, I wanted to create simple, modern, aesthetically pleasing home-office and organization goods. To put all of you creatives and side-hustlers in the right space to create… whatever that may be.

What was your background prior to starting your own business?

I studied marketing in college and I worked in several e-commerce shops in the past. I am also currently working at my 9-5 in a company that wants to change the world of retail. But, still my main job is to do marketing strategy for that company. 

Did you always know you wanted to be an entrepreneur?

Yes, because I always wanted to start something on my own. I also wanted to have a purpose behind my business and telling stories. My parents are entrepreneurs as well, they started their own restaurants and also homeowners. Definitely, entrepreneurship runs in the family!

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I started with organic marketing: social media, blogging, and a lot of hyping around my friends. I also launched some influencer campaigns around Canada. It definitely didn’t go as planned, but I learned a lot! It is only at a later stage where I started with paid ads and more PR, which definitely worked better. I still do have a lot to learn.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

Not starting my Minima Basics Instagram page early enough and not having a longer launching period. It is so important for brands, any brands, whether service or product-based business to hype your audience. It is also a way to validate your idea before you order in large quantities.

What is the accomplishment you are the most proud of to date?

That I was able to start what I love to do and build a brand. I am also able to take this as my learning experience while trying to make an impact. I am so glad that I am surrounded in a community full of women, trying to empower other women. And this is super important for me and I will always be talking to inspire other women.

How has your business or industry been impacted by the COVID-19 pandemic?

My business has been impacted positively, but still a little bit too slow. However, I can tell a lot of people are working from home and are in need of a good work set up.

What’s next for your business? What can we expect to see over the next few years?

I want to offer more office supplies products, expand collections and lines and get a little bit more general in terms of products. I eventually want to be part of larger distributions or doing wholesaling (being the distributor). In the longer term, I want to create a loyal fan base where everyone can share their tips and tricks and add value to one another. 

I plan to collaborate with women empowerment communities and want to teach what I learnt throughout my journey. I do believe that we should raise awareness on how to start a business when I have the knowledge of it.

What is the biggest lesson you have learned in 2020?

That it’s the best time to keep working hard and create new content. Everything is shifting so I need to adapt. Never be stuck in the same place for too long.

What do you know now that you wish you knew when you were first starting your business?

Having a better launch, preparing others and also doing more research on my audience. Get to know who is out there that could be a great collaboration with Minima Basics. I definitely collaborated before and I had amazing ones.

How have you managed to stay grounded this year?

Planning and rethinking my vision. I always have my yearly goal and remind myself what I want to achieve. I also needed to keep a book to note down all my gratitude. I just really needed to remind myself how far I came and never give up.

Do you believe in work/life balance? What are some of your best tips?

Yes! It is super important to know when your body needs rest. After work, take a break for 15 minutes to snack or to stretch. Then, only work on your business for 2 hours. And, have a great night time routine. Being in a 9-5 is very hard and requires a lot of commitment and discipline. It’s like juggling between two full-time jobs. But, you can do it! It is also important to take 1 day off just for self-care. Social media detox or even phone detox. I know how hard it is because when I don’t have my phone, I am in total paranoia.

What’s something our audience would be surprised to learn about you?

I am absolutely obsessed with anything white, marble and pink, JUST THE MINIMALISM!

What are your top 3 tips to stay productive each day?

I give a lot of productivity tips on my blog, but the main ones I follow everyday are: 

  • Plan your day. 
  • Take a break (use the Pomodoro technique).
  • Start your day with a morning routine (a good cup of coffee).

What does being an Entreprenista mean to you?

I love the word Entreprenista, an entrepreneur and a barista? I love coffee so so much. You are a maker and creator of your own coffee (an art). Coffee gives me energy, fuel and it makes me creative, so definitely! I would love to have this title now on any social media haha!

Share it!

Posted in
Tags

Leave a Comment





Online Business Manager Ellyn Stanton of Stanton Sisters Creative on taking the leap to start

Please share a brief introduction about yourself and your business: Stanton Sisters Creative helps CEOs & Founders step into their roles and get more focus, free time, and financial growth by setting up systems, overseeing teams, and managing projects. What excites you about being an Entreprenista League member? I am so excited about being an…

Why We Chose Electric To Power IT For Our Entreprenista Team & The Women Leaders Who Work With Them Too

Entreprenista’s CoFounder and CEO,  Stephanie Cartin was able to use Electric with a prior company she too founded and operated, Socialfly. Electric freed up her time and allowed her to focus on and scale other companies like Entreprenista. So when the same bottlenecks arose at Entreprenista, she knew the solution for her team right away! …

Renowned Chef Judy Joo on forging her own path as an Entreprenista

Please share a brief introduction about yourself and your business: I am a career changer, and I had a rather serendipitous route into the kitchen. I started out as an engineering major in college and then went into finance and worked in fixed income derivatives for about 5 ½ years until I decided to give…

Vasiliki Gkarmiri of Next Door Goddess on leaving a legacy

Please share a brief introduction about yourself and your business: I’m Vasiliki (but everyone calls me Vicky)!  I’m a Greek immigrant, Family Physician-turned-jewelry designer and co-founder at Next Door Goddess where I design and create artisanal handcrafted boho luxe jewelry, inspired by moments in the Greece and the Mediterranean landscape, that helps women express on…

Juliana Avella of Made Simple Nutrition on launching her first Self-Study Online Fertility Program

Please share a brief introduction about yourself and your business: My name is Juliana, I am a mother of 3 boys and passionate about helping women to thrive in a happy and healthy motherhood. I have been working as a Health & Fertility Coach for over 11 years and my goal with my clients is…

Ashleigh Barker, Head of Beauty for Lincoln International, on her unique Entreprenista journey

Describe your business in a few words: I am the Head of Beauty for Lincoln International, an investment banking platform that advises brands and management teams on growth capital fundraising and M&A advisory strategies. What was your background prior to starting your own business? I’m an M&A strategy, advisor and investment professional with both investment…

Cheli Grace of Book to Millions Reflects on 1 Year in The Entreprenista League

Brief description of your business: I offer professional publishing services with business strategy. I help you write, publish and market your non-fiction book that is aligned to your business and brand. We have a 5-phase system that does a lot of the work for you so all you have to do is show up with…

Certified Fertility Health & ICF Life Coach, Doula & Educator Elizabeth King on her Mamaprenista Mission

Describe your business in a few words: Elizabeth King is a Certified Fertility Health Coach, Master Certified ICF Life Coach, Birth & Bereavement Doula and New Parent Educator. Her mission is to help people of all backgrounds conceive a healthy baby and carry to term.After having 3 children of her own after the age of…

Beth Schomp on Living Your Best Life

Describe your business in a few words: I’m a host of my own YouTube Show, Your Best Life with Beth Schomp. It’s a weekly video series of tips and interviews on nutrition, fitness and other health modalities. I’m also a National Director with Melaleuca, a major manufacturer/registered pharmaceutical company. I also just authored my first…

Rosemary Leader, Founder of Connect The Kind, has set out to change the way we gift

Describe your business in a few words: My name is Rosemary Leader, and I started Connect The Kind in December 2020. At Connect The Kind, we have set out to change the way people gift. Our mission has been to create a more meaningful, impactful way to celebrate the good people in your lives. We…

Ashley Reckdenwald, Founder of Working Mom Notes, on her mission as a Mamaprenista

Describe your business in a few words: I am the Founder of Working Mom Notes. My mission is to empower mothers through community and experience, enabling all to prosper in both career and motherhood. I believe in moderating difficult conversations to help women feel seen and heard. What was your background prior to starting your…

Riley Flanagan of Riley’s Rows on starting her own international wine company

Describe your business in a few words: When I was four years old, Dad and I had our first harvest. I came home and knew I wanted to be a winemaker. I have loved growing up in this industry and I started Riley’s Rows as a way to share wines with people. My mission is…

Adriana Robinson, Founder of Reina Skincare, on her “accidental” success as an Entreprenista

Describe your business in a few words: My name is Adriana Robinson. I started this business in 2018. I was suffering from Acne all over my body and the products in store were not working for me. I decided to go the natural route and I accidentally ordered 10 pounds of Shea Butter instead of…

Laura Elliott, Co-Founder of Kula Inc., on taking the leap to launch a podcast

Describe your business in a few words: I am Laura Elliott the co-founder of Kula Inc. Kula is transforming the way moms receive support with a membership-based platform that allows moms to book 1:1 virtual sessions with a network of maternal wellness experts, including sleep consultants, counselors, career coaches, nutritionists, and more. What was your…

Meet Britney Mahoney: Senior Executive Assistant turned Entreprenista

Describe your business in a few words: As an 18-year highly experienced executive assistant with a diverse background in providing support to senior-level officials through in-person and virtual settings. Your business is our business. I believe in making your dreams and goals a reality and my Virtual Assistants know just how to do that. We’re…