In Conversation with Jillian Baronoff of Lawzy

Lawzy_Blog Header

Describe your business in a few words?

Lawzy is a new and intuitive mobile app that connects consumers to lawyers who provide prompt answers to legal questions at an accessible price.

What made you take the leap to start your own business?

I took the leap after experiencing a health scare that led to an emergency procedure. I was 29-years-old, I didn’t have kids (except for my two dogs), and I had nothing holding me back but myself. I blocked out the negative self-talk, and I quit my job the following week.

What was your background prior to starting your own business?

I was a divorce attorney at a prominent family law firm in Miami. Divorces involve an array of legal issues from contract negotiations to business valuations, which crossover into entrepreneurship.

Did you always know you wanted to be an entrepreneur?

Yes. Starting a business always felt natural to me because my parents were both entrepreneurs. My father was the CEO and founder of a healthcare company and my mother ran her own insurance business. I think growing up in an environment where my parents were both self-employed, really laid the foundation for me to want to do the same.   

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

Lawzy at its core is a legal marketplace that connects consumers to attorneys for legal advice. But, we can’t have a legal marketplace without lawyers on the app. If you’re wondering what came first – the lawyer or the consumer – it was the lawyer. Our initial marketing strategy focused on driving lawyer downloads of the app and establishing a core group of attorneys to serve as early adopters. We posted social media ads and reached out to our professional networks, but we didn’t get enough traction. I decided to focus on “job seekers” or attorneys looking for career opportunities. I joined a few job boards and career websites and I posted a call-to-action for lawyers to join our attorney network. Within the first few weeks, I received more than 100 requests from attorneys. I couldn’t believe it. 

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

Raising capital during a pandemic definitely had its challenges. I learned that pitching is a numbers game. It’s a lot like dating. Not every person you go out with wants the second date, and that’s ok. Everything takes time. Eventually, you find the right match.

What is the accomplishment you are the most proud of to date?

I’m extremely proud of myself for pursuing a life-long dream of starting a business. Making a career change isn’t easy, but the risk is well worth the reward.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

Did you download Lawzy and would you use it? I look for people who are passionate, honest and hard working. Anyone can get experience, but passion is something you have or you don’t.

How has your business or industry been impacted by the COVID-19 pandemic?

The pandemic forced law to embrace technology in a completely unprecedented way. For example, zoom hearings and trials are now the rule, when they’ve never been the exception. Lawyers are changing how they think about the delivery of legal services–including how an app like lawzy might fit into their practice.

What’s next for your business? What can we expect to see over the next few years?

Lawzy recently launched in Florida, but we plan to grow on a national scale over the next few years. We’re really excited about our future.

What is the biggest lesson you have learned in 2020?

Sometimes you need to take a step back to take a step forward.

What do you know now that you wish you knew when you were first starting your business?

Nada! Growing pains are defining moments for me. I’ve learned the most from my biggest challenges.

How have you managed to stay grounded this year?

I’ve been grounded for almost a year now – literally confined to my house until further notice due to the pandemic. In all seriousness, I’m very lucky to have people in my life that I can rely on for honest advice. I think the pandemic has tested all of us and a strong support system makes a huge difference.

Do you believe in work/life balance? What are some of your best tips?

I believe in work/life balance, but I also believe balance looks different for everyone. I think it’s important to make time for yourself even if you can’t do it every day. It helps to plan a vacation or even a day off to completely unplug. It’s nice having things to look forward to in the future.

What’s something our audience would be surprised to learn about you?

I went to a weight loss camp a/k/a fat camp for five summers – four years as a camper and one year as a counselor.

What are your top 3 tips to stay productive each day?

  • Take short breaks throughout the day. 
  • Get up and walk around when you’re feeling distracted.  
  • Keep a daily to-do list. There’s something really satisfying about crossing tasks off your list.

What does being an Entreprenista mean to you?

Being an Entreprenista means I’m a boss. Not a girl boss, but a boss. When the media talks about a male executive, the article never mentions that he’s a man. Yet, the same can’t be said for women. While I entirely believe women in business need a platform to be visible, I hope society gets to a place where a female executive isn’t an exception, but the norm.

Share it!

Posted in
Tags

Leave a Comment





Randi Shinder on how SBLA explores the intersection of science and beauty to create skincare products that address universal aging concerns

Describe your business in a few words? SBLA uses the intersection of science and beauty to create skincare products that address universal aging concerns. The non-invasive wand-delivery-system skincare line is clinically proven to build collagen, smooth, lift and tighten the skin while targeting the most fragile areas of the face and neck to deliver a…

How Heather Ouida and her co-founders are amplifying women’s voices in the gaming industry through the*gameHERs

Describe your business in a few words? The*gameHERs is a media platform and social networking community that connects, supports and amplifies women who game and who work in the gaming industry. Our mission is to advance the role, voice, image, and power of all women, femme-identifying and non-binary gamers who are comfortable in spaces that…

Creating a smarter swaddle with Hindi Zeidman through her company The Ollie World

Describe your business in a few words? It all started with an amazing infant named Oliver. I was a single foster parent and he was my foster son. When he came to me he was on the verge of being labeled failure-to-thrive because he struggled with the basics of eating and sleeping. He was also…

Jen Fuller on how Etta Loves delivers both babies’ cognitive development and calmness for parents through uniquely-designed baby products

Describe your business in a few words? Etta Loves baby essentials are uniquely designed with science to support babies’ visual and cognitive development, delivering wonder for babies and calm for parents in the everyday. What made you take the leap to start your own business? I had an idea that I couldn’t ignore when my…

How Jessica Jackson is achieving better sleep for both parents and their babies through The Mookabee Swaddle

Describe your business in a few words? The Mookabee Swaddle is committed to helping babies (and ultimately their parents!) achieve better sleep by utilizing the proven power of a parent’s scent. 10% of all profits are donated to Saving Mothers- a non profit dedicated to improving maternal health worldwide. What made you take the leap…

Stacie Stanley on empowering women through her swimwear brand STAYkini™

Describe your business in a few words? STAYkini™ is a swimwear revolution created to empower women through high-quality, backless, strapless swimwear that lets us move freely and soak up the sun while avoiding unwanted tan lines and accidental exposure. What made you take the leap to start your own business? I had the idea for…

Healing Trauma and Getting In Touch With Your Power with Kimberly Ann Johnson, Author of Call Of The Wild

What made you take the leap to start your own business? I’ve always worked for myself (beside when I waited tables and a brief foray into public school teaching). But I took the leap from a calling to a career when I became a mother. What was your background prior to starting your own business?…

How Nicole Boyd used her maternity leave to create Prept, a personal style and beauty help service delivered to consumers virtually so that everyone can feel Prept

Describe your business in a few words? Prept is an on-demand style + beauty concierge that matches women in need of style/beauty help to experts that can help in an affordable, personalized, and digital way. What made you take the leap to start your own business? Having TIME OFF from my corporate job while on…

Daniela Schiliro & Heather Kamback on co-founding inBodi Swim, a swimwear brand inspired by different places of the world the duo has traveled together

Describe your business in a few words? Each collection of inBodi Swim has been thoughtfully created based on different places around the world that we’ve been fortunate enough to see and experience. Along with the environments, colors, textures, cultures of each place; we are most inspired by the unique beauty that each and every woman…

Women Making Bold Moves In Business

Your next read: Ali Kriegsman, co-founder of Bulletin, has released her debut book How To Build A Goddamn Empire. We can’t wait to check it out!  🎉 An exciting partnership: Rocksbox, founded by Meaghan Rose, was acquired by Signet Jewelers, making their $1B service business goal that much closer. 🎉 Top sellers: The Jills Zeder Group, a women-led…

Jasmine Carter on how her own obsession for engagement rings led her to create Balacia, a custom bridal jewelry brand that allows shoppers to create the engagement and wedding rings of their dreams

Describe your business in a few words? Balacia is a custom bridal jewelry brand allowing shoppers to create the engagement and wedding rings of their dreams within their budget. We use diamonds, moissanite, and gemstones so buyers have endless options for colors, shapes, and sizes for their rings. In addition to rings, we also make…

How Julianne Fraser is creating meaningful dialogues with Dialogue New York, a global digital marketing consultancy that specializes in influencer marketing

Describe your business in a few words? Dialogue New York is a global digital marketing consultancy, that specializes in building influencer marketing strategies for luxury and lifestyle brands. What made you take the leap to start your own business? Over the last decade, I’ve watched as the Wild, Wild West of Influencer Marketing took shape,…

Tiffany Buzzatto on pioneering unbottled, undiluted, and uncomplicated slow beauty with her brand DEW MIGHTY

Describe DEW MIGHTY in a few words? We are pioneering unbottled, undiluted, and uncomplicated slow beauty. We plan to always deliver effective skin care products without fillers, sans water, free of nasty ingredients, and without plastic or trashy packaging to always USE LESS. DEW MORE™ What made you take the leap to start your own…

Molly Fienning on how Red Clay turned her into a hot sauce fanatic and CEO

Describe your business in a few words? Red Clay is a cold-pressed, made-for-foodies hot sauce and hot honey brand, named “Tabasco for the 21st century” by Food and Wine Magazine and “a hot honey to elevate your meal” by The New York Times. Crafted by a talented Southern chef, we focus on delicious flavor, sustainably-sourced…

Jhoanna Marissa, founder of WILLA Creative Agency, on creating her dream women-led digital creative agency in the fashion and lifestyle space

Describe WILLA Creative Agency in a few words? A digital-first creative agency working with beauty, fashion and lifestyle brands. What made you take the leap to start your own business? Not being able to find my dream job. I wanted to work in the digital e-commerce space specifically in beauty and fashion. And back when…