In Conversation with Erica Blumenthal & Nikki Huganir of Yes Way Rosé

Yes Way Rose_Blog Header

Describe your business in a few words?

Yes Way Rosé is a contemporary wine and lifestyle brand bringing a fresh perspective to the old-school wine category. We are on a mission to spread humor, joy and positivité through high quality French rosé that doesn’t take itself too seriously.

What made you take the leap to start your own business?

Yes Way Rosé started with a very big passion shared between two best friends for French rosé. Rosé is an everyday thing of beauty and joy that we felt should be stylish, humorous, and accessible and that didn’t yet exist in the form of a product or a wine brand. There was really no rosé label that we connected to.  We felt confident that other people would connect to our vision for rosé so we set out to create a brand that was modern, high quality, and made people happy.  We had nothing to lose by taking the leap and in retrospect it didn’t feel like a choice. This was something we needed to do.  

What was your background prior to starting your own business?

We both worked in the fashion industry.  Erica was a fashion editor and writer for a variety of publications and wrote the Browsing column in the New York Times Styles section. Nikki worked as a graphic designer for T The New York Times Style Magazine, Madewell, and Birchbox. Our backgrounds and experience proved invaluable when developing the brand and continues to this day.   

Did you always know you wanted to be an entrepreneur?

I wouldn’t say that either one of us always wanted to be an Entrepreneur although there was an entrepreneurial spirit.  My (Erica’s) job at the time was writing about new trends, brands, stores, and designers I loved. I was reporting on entrepreneurs constantly and what they were creating.  Because of that, I knew our vision for Yes Way Rosé was special.  

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

LOL. Our marketing strategy in 2013 when we introduced YWR as a lifestyle and used instagram to launch the brand was to talk to anyone who would listen about it and take our friends phones and follow the account. This was back when you could do something like that and people only thought you were a little bit crazy.  We didn’t understand marketing at that point and were following our instinct. We are much more strategic now. 

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

The biggest challenge we had when we first started working together, and then again when we started to really grow, was learning how to grow an empire essentially as best friends.  We have different working styles and playing to each other’s strengths in all facets of the business didn’t come innately.  We sought professional guidance for how to work through our issues and once we did it actually allowed us to soar.  We learned how to effectively communicate, how to nurture our friendship, and that our company is at its best when we are. 

What is the accomplishment you are the most proud of to date?

We’re proud that we’ve been able to grow Yes Way Rosé into a widely accessible and affordable brand of high quality French rosés that spreads joy, and that we’ve successfully followed our own path in order to do it. 

How has your business or industry been impacted by the COVID-19 pandemic?

Other than the challenges of remote working and creating, we’re incredibly fortunate wine sales have remained strong and that our products were always available to customers through essential grocery stores and services like Instacart and Minibar.  We’re also fortunate that to date  there have only been  minimal delays getting the wine here from France.  While in our industry grocery store sales and online business have been strong, the restaurant and events side has been heavily impacted and that affects us as well.   

What’s next for your business? What can we expect to see over the next few years?

Since launching our still French rosé in 2018 we have introduced our Bubbles, a sparkling rosé in both regular and single serve bottles, cans of the still wine, and a line of low calorie, low alcohol, rosé based spritzes. Our goal is to grow these high quality products in the market to be the best selling rosé brand in the country and to spread joy, humor, and positivity in the process.  

What is the biggest lesson you have learned in 2020?

To be honest, I think it’s a little too soon to know exactly what the biggest lesson was because it was such a relentless roller coaster of a year. That said, we learned how to be flexible and pivot in all aspects of business and life. We learned how important it is to push through. We learned that leadership can mean not making noise when there are much bigger, more pressing matters in the world and to prioritize the internal work. We learned how to do more by doing less and to do it better and more authentically.  

What do you know now that you wish you knew when you were first starting your business?

That every seemingly insurmountable challenge or problem is not the end of the world.  That businesses can survive some wear and tear, poor decisions, and if the founders need a little time off.  

How have you managed to stay grounded this year?

Running our business has helped us immensely and to do what we love and do best! Otherwise, it’s really the little things that have been the most effective, like going for daily walks, cooking, catching up with friends on the phone, reading, watching a movie, etc. 

Do you believe in work/life balance? What are some of your best tips?

Of course! The two of us talk through everything we want to do for the business and how it’s going to be executed and make decisions based on what is best for the brand and for our lives.  We usually know what’s in the pipeline, but if we aren’t selective and strategic then we risk the balance we both need.  It’s vital for our brand and creativity to have this balance. 

What’s something our audience would be surprised to learn about you?

While when we drink rosé it’s almost exclusively ours, we also quite enjoy a dirty martini or sipping some Mezcal.  

What are your top 3 tips to stay productive each day?

  • Exercise in any way shape or form. Both of us aren’t obsessive fitness types but a good walk or 20 minute online class changes everything. 
  • We try to do our calls back to back so they aren’t spread out every day of the week.  We prefer larger chunks of time to actually do the work that needs to be done. 
  • Carve out time on the weekend to get caught up and set up for the week.  While I don’t do this every weekend, it is guaranteed to set me up for a productive week and is essential when things are busy and verging overwhelming.      

What does being an Entreprenista mean to you?

It means putting a fresh and game-changing idea into the world mindfully with a unique sense of style and following your own path.

Share it!

Posted in

Leave a Comment

The Business of Clean Beauty with Natalie Mackey of Winky Lux

Natalie Mackey was an Entreprenista from a young age. After spending a few years in the finance industry, she decided to pivot to her “industry crush”: the beauty industry, because as she put it, “you get to sell happiness as a product.” Today, we sit down with Natalie Mackey, CEO and founder of Winky Lux,…

Teqnizan Founder Rama Prasad on Creating Functional and Fashionable Earbuds

First, let’s get to know Rama! Rama Prasad is the Founder CEO of Teqnizan located in Minneapolis. Teqnizan has explored, invented, patented, and is selling wireless bluetooth audio earrings. The earrings look and feel like jewelry earrings, and function like an earbud audio device. Rama, what excites you about being an Entreprenista League member? The…

Harvick Farms Founder Lainey Harvick on Growing Community Awareness Around Homesteading

Hello Lainey! Please tell us a little about yourself. In 2015, I became a nurse and worked in the ER through the pandemic. Gardening was a way to provide an outlet from the high-intensity career. As a mother, nurse, and avid gardener who understands the value of having support and resources I could see there…

Meet Mamaprenista Olivia Dreizen Howell and Learn How She Shifted the Cultural Narrative through Fresh Starts Registry

Hello Olivia! Please share a little bit about your business: Fresh Starts Registry is the first and only platform for everything you need to start again. We are shifting the cultural narrative to celebrate big, bold, and brave life decisions. Whether it’s a divorce, breakup, moving, job change, stepping into your truth, or any big…

Huckleberry Creative’s Jess Coleman on Developing Strategic Insights You Need to Deliver High Quality Work

Before we get started, here is some background information on our fabulous entreprenista Jess: Jess Coleman is the founder of Huckleberry Creative, a full-service website design and development studio with a mission to make it easy and fun for entrepreneurs to share their genius with the world. She’s an experienced marketer, copywriter, and designer who…

Founder of Clairebella, Kathy Story, on Creating and Sharing her Artwork

Hello Kathy! Tell us a little about yourself. I am the founder and artist behind Clairebella. Clairebella is a lifestyle brand of colorful gifts and home décor. We believe every day items should spark joy. What excites you about being an Entreprenista League member? I am excited to connect with other women, support women, and…

Marketing Maven Brooke Latham on Launching Social Canvas

Hello Brooke! Please share a little bit about yourself. As a marketing strategist, I am passionate about helping business owners grow their brands by creating comprehensive sales funnels designed to attract, convert and retain their ideal clients. My business, Social Canvas, is a full-service marketing agency specializing in working with organizations of purpose. What excites…

Emma Vollrath on Founding Her Sustainable and Innovative Athleisure Brand: Emma Lou

Hi Emma! Let’s first talk about Emma Lou: Hi! My name is Emma Vollrath, and I am the founder of Emma Lou, an innovative athleisure brand using recycled, sweat-enhancing fabrics to beat bloat, decrease water weight retention, and support women in overcoming lower stomach insecurities. Our recycled thermoplastic fabric is designed with an insulating property that…

A Web3 Deep Dive with Laurie Segall

Today, we’re sitting down with Laurie Segall, a journalist and former senior technology correspondent and an editor-at-large at CNN. Laurie has interviewed tech titans like Mark Zuckerburg and Tim Cook, and is also the co-founder and executive producer of Dot Dot Dot Media, a news and entertainment company devoted to tech and humanity. Listen in…

Growing Your Business with Carlyn Bushman of Carlyn Bushman Consulting

When Carlyn stepped into Entrepreneurship to be closer to her four children, she thought it would be easy. After her first business came to an end, she realized her real passion was in helping other women grow their businesses, thus she created Carlyn Bushman Consulting.  In this episode, we sit down with Carlyn Bushman, founder…

10 Tech Solutions Entreprenistas Can Use to Operate and Grow Their Business

Entreprenistas have a lot of pressures to navigate when building their business. Between wearing multiple hats to keep everything running from managing finances, staffing, marketing and more — it can be a lot to juggle from sunrise to sunset.  Thanks to technology, several tools are designed to streamline business operations to make life easier and…

Secrets to a Successful Fundraise with Andrea Ippolito of SimpliFed

After struggling to feed her daughter by breastfeeding, Andrea was lost and didn’t know what to do. This is unfortunately a story that is common amongst new moms. But for Andrea, she decided to change the narrative by making it her mission to educate new moms and help them meet their feeding goals.  Today, we…

Alicia McKenzie’s Mamaprenista Journey Launching Lift Like a Mother

Alicia, how did you start fostering your entrepreneurial spirit? McKenzie Enterprise dba Lift Like A Mother™ began as a way for me to share training videos with my coaches during my athletic career. Over the years, it has evolved into a coaching practice I am so proud of and a separate nonprofit to help me…

Entreprenista Honors Top 100 Women Business Leaders of 2022

Entreprenista 100 winners will be recognized at a celebration & networking luncheon this March NEW YORK, Jan. 17, 2023 /PRNewswire/ — The Entreprenista League, a leading membership community for ambitious, entrepreneurial women, is excited to announce the winners of its inaugural Entreprenista 100 Awards. Presented in partnership with Chase Ink, the Entreprenista 100 Awards honors 100 exemplary…

Investigating the Metaverse: The Legal Side of Web3 with Jennifer Justice

One of the most intimidating things about Web3 is the sometimes-murky legal side of things. There are a fair amount of scams out there and it can feel pretty overwhelming, but luckily there are people who have it all figured out—and you’ll meet one of them today.  We’re sitting down with Jennifer Justice, an entertainment…