In Conversation with Elorm Praise Dela-Seshie of Adorn Me Africa

Adorn Me Africa_Blog Header

Describe your business in a few words?

Adorn Me Africa is an online marketplace and subscription box, exclusively featuring amazing creatives and mid to high end designers from Africa.

What made you take the leap to start your own business?

I’ve always been passionate about entrepreneurship, specifically how empowering and exciting it can be to create something from scratch. The risk and struggle  associated with entrepreneurship has always been part of the journey that I saw as worthwhile, for the end result of creating something that would solve a problem, bring about change and even disrupt an industry.

What was your background prior to starting your own business?

I went to college with the intention of using my Political Science degree to pursue a career in law. After graduating in 2008, just in time for the economic downturn, I did  several temp jobs specifically as an Executive Assistant while working on my entrepreneurial ventures on the side.

Did you always know you wanted to be an entrepreneur?

The short answer is yes! The long answer; I always knew I wanted to do something out of the box but I didn’t know how to articulate that until after college when the economy tanked. At that point, I decided to start really exploring the possibility of building something myself.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

My first marketing strategy was very much Gorilla marketing and bootstrapping. I had no funds and just passion to drive me. I went to every related event, trade shows and door to door speaking to business owners to sign them up for my business at that time which was a hair salon directory and social media platform. Did it go as planned? Yes, in terms of building a network and getting my business out there; but ultimately I had to eventually closed the business as it was very challenging to monetize ultimately. I learned a ton, I regret nothing!

What is the accomplishment you are the most proud of to date?

Being part of the Amex 100 for 100 Founders of Change has been such a huge accomplishment for Adorn Me Africa. I am so proud to be a part of such an amazing group of founders.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

I appreciate interview questions that are designed to show you how the candidate approaches the decision making process. Questions that allow the candidate to give critique of an area of our business that they are being hired in. It’s great to get a different perspective and also to see how they respond.

How has your business or industry been impacted by the COVID-19 pandemic?

The pandemic impacted the most important aspects of my business especially my supply chain. All of our vendors are in Africa and in the earlier part of the pandemic everything was shut down everywhere. There was essentially no shipping and the post offices weren’t in operation for weeks.

What’s next for your business? What can we expect to see over the next few years?

Adorn Me Africa’s mission is to uplift and be a resource to up and coming African designers. We are working to create a hub for African designers to use as a workspace, education center and fashion gallery. The goal of this fashion creators hub is to gain access to new fashion software and continued fashion business education to accelerate their fashion businesses. We are working to achieve this in the next 2 years.

What is the biggest lesson you have learned in 2020?

I learned that when pressure is applied I can trust my instincts.

What do you know now that you wish you knew when you were first starting your business?

I wish I knew that failing was part of the learning process and not a personal failure.

How have you managed to stay grounded this year?

Lots of prayer and meditation, family zoom calls and a few staycations with my husband.

Do you believe in work/life balance? What are some of your best tips?

Yes, very much! I’m a work hard play hard type of person in general, but due to the pandemic, my play hard has been mostly cancelled. So I do my best to set hard schedules between my work and my down-time. I eat dinner at the same time with my husband everyday and we turn off screens to connect. Taking breaks and getting some sun is super important too. Balance absolutely helps me prevent burn-out.

What’s something our audience would be surprised to learn about you?

I am a descendant of royalty. My father’s family in Ghana are from the lineage of Chiefs which are African royalty. While they cannot participate in official politics, they still hold an important role in Ghanaian society. They also have authority over traditional laws and customs, and have a great deal of influence in the community and government. The current Chief of the Ewe tribe that my father’s family descends from is located in the Eastern region formally known as the Volta Region. That guy is my uncle.

What are your top 3 tips to stay productive each day?

  • Plan your day the night before. 
  • Wake up early. 
  • Take breaks away from your screens.

What does being an Entreprenista mean to you?

Seeing all of the amazing features that Entreprenista has done on so many amazing brands and founders it would be an absolute privilege to be among such inspiring female founded companies.

Share it!

Posted in

Leave a Comment

Teqnizan Founder Rama Prasad on Creating Functional and Fashionable Earbuds

First, let’s get to know Rama! Rama Prasad is the Founder CEO of Teqnizan located in Minneapolis. Teqnizan has explored, invented, patented, and is selling wireless bluetooth audio earrings. The earrings look and feel like jewelry earrings, and function like an earbud audio device. Rama, what excites you about being an Entreprenista League member? The…

Harvick Farms Founder Lainey Harvick on Growing Community Awareness Around Homesteading

Hello Lainey! Please tell us a little about yourself. In 2015, I became a nurse and worked in the ER through the pandemic. Gardening was a way to provide an outlet from the high-intensity career. As a mother, nurse, and avid gardener who understands the value of having support and resources I could see there…

Meet Mamaprenista Olivia Dreizen Howell and Learn How She Shifted the Cultural Narrative through Fresh Starts Registry

Hello Olivia! Please share a little bit about your business: Fresh Starts Registry is the first and only platform for everything you need to start again. We are shifting the cultural narrative to celebrate big, bold, and brave life decisions. Whether it’s a divorce, breakup, moving, job change, stepping into your truth, or any big…

Huckleberry Creative’s Jess Coleman on Developing Strategic Insights You Need to Deliver High Quality Work

Before we get started, here is some background information on our fabulous entreprenista Jess: Jess Coleman is the founder of Huckleberry Creative, a full-service website design and development studio with a mission to make it easy and fun for entrepreneurs to share their genius with the world. She’s an experienced marketer, copywriter, and designer who…

Founder of Clairebella, Kathy Story, on Creating and Sharing her Artwork

Hello Kathy! Tell us a little about yourself. I am the founder and artist behind Clairebella. Clairebella is a lifestyle brand of colorful gifts and home décor. We believe every day items should spark joy. What excites you about being an Entreprenista League member? I am excited to connect with other women, support women, and…

Marketing Maven Brooke Latham on Launching Social Canvas

Hello Brooke! Please share a little bit about yourself. As a marketing strategist, I am passionate about helping business owners grow their brands by creating comprehensive sales funnels designed to attract, convert and retain their ideal clients. My business, Social Canvas, is a full-service marketing agency specializing in working with organizations of purpose. What excites…

Emma Vollrath on Founding Her Sustainable and Innovative Athleisure Brand: Emma Lou

Hi Emma! Let’s first talk about Emma Lou: Hi! My name is Emma Vollrath, and I am the founder of Emma Lou, an innovative athleisure brand using recycled, sweat-enhancing fabrics to beat bloat, decrease water weight retention, and support women in overcoming lower stomach insecurities. Our recycled thermoplastic fabric is designed with an insulating property that…

A Web3 Deep Dive with Laurie Segall

Today, we’re sitting down with Laurie Segall, a journalist and former senior technology correspondent and an editor-at-large at CNN. Laurie has interviewed tech titans like Mark Zuckerburg and Tim Cook, and is also the co-founder and executive producer of Dot Dot Dot Media, a news and entertainment company devoted to tech and humanity. Listen in…

Growing Your Business with Carlyn Bushman of Carlyn Bushman Consulting

When Carlyn stepped into Entrepreneurship to be closer to her four children, she thought it would be easy. After her first business came to an end, she realized her real passion was in helping other women grow their businesses, thus she created Carlyn Bushman Consulting.  In this episode, we sit down with Carlyn Bushman, founder…

10 Tech Solutions Entreprenistas Can Use to Operate and Grow Their Business

Entreprenistas have a lot of pressures to navigate when building their business. Between wearing multiple hats to keep everything running from managing finances, staffing, marketing and more — it can be a lot to juggle from sunrise to sunset.  Thanks to technology, several tools are designed to streamline business operations to make life easier and…

Secrets to a Successful Fundraise with Andrea Ippolito of SimpliFed

After struggling to feed her daughter by breastfeeding, Andrea was lost and didn’t know what to do. This is unfortunately a story that is common amongst new moms. But for Andrea, she decided to change the narrative by making it her mission to educate new moms and help them meet their feeding goals.  Today, we…

Alicia McKenzie’s Mamaprenista Journey Launching Lift Like a Mother

Alicia, how did you start fostering your entrepreneurial spirit? McKenzie Enterprise dba Lift Like A Mother™ began as a way for me to share training videos with my coaches during my athletic career. Over the years, it has evolved into a coaching practice I am so proud of and a separate nonprofit to help me…

Entreprenista Honors Top 100 Women Business Leaders of 2022

Entreprenista 100 winners will be recognized at a celebration & networking luncheon this March NEW YORK, Jan. 17, 2023 /PRNewswire/ — The Entreprenista League, a leading membership community for ambitious, entrepreneurial women, is excited to announce the winners of its inaugural Entreprenista 100 Awards. Presented in partnership with Chase Ink, the Entreprenista 100 Awards honors 100 exemplary…

Investigating the Metaverse: The Legal Side of Web3 with Jennifer Justice

One of the most intimidating things about Web3 is the sometimes-murky legal side of things. There are a fair amount of scams out there and it can feel pretty overwhelming, but luckily there are people who have it all figured out—and you’ll meet one of them today.  We’re sitting down with Jennifer Justice, an entertainment…

The Business of Helping Children Learn with Caitlin Greer Meister of The Greer Meister Group

As a life-long teacher, Caitlin knew from a young age that her calling was helping children. So she started tutoring, then that turned into educational consulting. Once the pandemic hit, business exploded as more schools needed her consulting for remote learning. Today, she’s about to take her business nationwide.  In today’s episode, we sit down…