In Conversation with Ehime Eigbe of Sweetkiwi

Sweetkiwi_Blog Header

Describe your business in a few words?

Sweetkiwi makes the best tasting CPG foods that are low in calories, taste amazing and are packed with functional nutrients. We currently launched a whipped greek frozen yogurt and a Protein & probiotic granola. We can be found in grocery stores within the mid Atlantic region.

What made you take the leap to start your own business?

I had a health scare that made me change my diet, this led me into discovery of eating nutritious food so I started making my own foods. As a big ice cream eater, it was hard to give up ice cream so I started playing around with my own recipes and this is how Sweetkiwi was born.

What was your background prior to starting your own business?

I used to work at Citigroup as a Bankruptcy litigation specialist.

Did you always know you wanted to be an entrepreneur?

No, I never thought I would be an entrepreneur, I always wanted to work for the UN, and was very interested in International relations.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

When I first launched my business, I did a lot of direct marketing and social media marketing. I think it went really well as we were able to close a lot of business within a short time.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

When we first launched, I printed so much packaging which was designed differently in a bid to be innovative and then later found out retailers would not accept it because it did not fit their set. I had to design something different so we lost a lot of money because the first set went to waste. I learnt to listen to my consumers before making final decisions, it’s great to be passionate but it must fit into what consumers want.

What is the accomplishment you are the most proud of to date?

Our launch into Whole Foods Market.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

Among the people you’ve worked with, who do you admire and why?

How has your business or industry been impacted by the COVID-19 pandemic?

The food industry has been hit severely by COVID, we were unable to carry out catering activities for the whole of 2020 and had our store launches delayed for several months. We had to let go of team members and downsize for a while but we have been resilient and put in a lot of work to overcome the challenges.

What’s next for your business? What can we expect to see over the next few years?

We are looking to keep growing across the US, we are currently building distribution across the mid-atlantic and plan to grow into the other regions until we are saturated nationally.

What is the biggest lesson you have learned in 2020?

I learnt that life is short, to just do the things God has placed in my heart. I learnt to be flexible with my business, be willing to pivot, make necessary changes and go with the flow.

What do you know now that you wish you knew when you were first starting your business?

There isn’t anything because I have learnt experience is the best teacher and so even the things I wish I had done right, I am thankful for those experiences as they have shaped me and my business.

How have you managed to stay grounded this year?

I have really held on to my faith and it has really helped me be centered.

Do you believe in work/life balance? What are some of your best tips?

I do believe in work/life balance and lately I have been more intentional in scheduling time for my selfcare and taking time away from work. I have realized it makes me more productive and I burn out less.

What’s something our audience would be surprised to learn about you?

My favorite sport is English football.

What are your top 3 tips to stay productive each day?

  • Have a schedule.
  • Outline your must completes for the day. 
  • Be intentional about creating an interruption free workspace.

What does being an Entreprenista mean to you?

Being an Entreprenista means being an impact focused female leader who is resilient, willingly to break down doors and hold them open for other women.

Share it!

Posted in

Leave a Comment

Michele Henry of FACE FOUNDRIÉ on why she leans into her fears, and the importance of dreaming big

Describe FACE FOUNDRIÉ in a few words? Efficient and effective focused facial bar specializing in all things face, facials, lashes, brows, and skincare. What made you take the leap to start your own business? I worked in my parents’ small inground pool business from age 13 all the way through college. Being an entrepreneur is…

Ashley Spriggs of Pivot Media on the power of genuine relationships

Describe your business in a few words? We are a media firm that gets your message the attention it deserves. We offer services in Public Relations and Podcast Management. What made you take the leap to start your own business? It was the right time! I was growing my client list as an independent contractor…

Mary Allard of The Third Place podcast on inviting listeners to explore uncomfortable conversations in a safe space

Describe your business in a few words? The Third Place podcast is a weekly podcast that invites listeners into the hard conversations that we have a tendency to avoid. It is a podcast that “goes there,” within a safe place where curiosity is encouraged, differences are welcomed, and empathy is embraced through healthy dialogue. What…

Kelsea Olivia of East Olivia Creative on creating experiences that spark curiosity, joy, and connection

Describe your business in a few words? East Olivia is a boutique creative agency that specializes in large-scale floral installations. What made you take the leap to start your own business? I have been starting businesses since I was a child, selling my crafts and babysitting. As an adult, I had an innate desire to…

Tiffany Roman of Small Biz Highlight on creating a platform to help small businesses thrive

Describe your business in a few words? Small Biz Highlight is a web show, created to help introduce the people behind a small/local business, their products and services, and discuss how COVID affected them. What made you take the leap to start your own business? Back in April 2020, COVID shutdowns were in full effect…

11 Mamaprenistas share their best productivity tips to manage a business and a family

1) Tierney Larkin, Founder at Larkin Living Spaces: “Be sure to have a designated space to work that is just for you and your business. It can be a makeshift office in the corner of a room, or even a traveling cart that you can take around with you to store all of your supplies…

How Two Entreprenistas Launched & Scaled Their Business on Shopify in 30 Days

Within 9 years, Stephanie Cartin and Courtney Spritzer have bolstered the presence of over 300 women-owned companies — all through social media strategy, platform management, influencer marketing, paid media and creative service. Given their success with Socialfly, Steph and Courtney recently decided to create a podcast called Entreprenistas, which provides a community to celebrate and…

Sarah Kallile of Lunnie on building the first community-led brand for modern mothers

Describe Lunnie in a few words? Community-led brand for modern mothers. We’re reinventing the nursing bra. What made you take the leap to start your own business? I’m a mom of two young girls. While breastfeeding my second daughter, I was frustrated with my clunky nursing bra and how it made me feel frumpy. I…

Ramy Sharp on launching Ramy Brook to fill a void in the marketplace, and what inspired her to take the leap

Describe Ramy Brook in a few words? Happy, Sexy and Strong! Ramy Brook is female owned and operated, stemming from one woman’s dream to uplift, empower and celebrate women. The apparel, accessories and swimwear collections transcend generational dressing, offering something for anyone looking for a vibrant and celebrational style. My vision is for women who…

Charlotte Michailidis of Parenthood Ventures on fueling the next wave of innovation for early stage ParentTech

Describe your business in a few words? Parenthood Ventures is the founder ecosystem for early stage ParentTech – i.e., startups serving parents, from fertility to teens.  Companies in our community span sub-sectors like caregiving, employee benefits, food, physical goods, digital health, retail, clothing, education, media/entertainment and fintech.  The objective is to fuel the next wave…

Vanessa Coppes of BELLA Media + Co on how determining who her customer was changed her business

Describe BELLA Media + Co in a few words? Lifestyle media company sharing content and resources for living a beautiful life. What made you take the leap to start your own business? My mental health. Launching my business literally saved my life. I was suffering from postpartum depression and needed a creative outlet. I launched…

Ingrid He of the Sjogren’s Tracker app on using her creativity to help people with autoimmune disorders manage their symptoms

Describe your business in a few words? Sjogren’s (SHOW-grins) Tracker is an app that helps people with autoimmune disorders manage their symptoms and flares. We aim to help our users better understand their conditions and identify triggers to their flares. Our mission is to create innovative solutions to improve the lives of users and facilitate…

Bari Koral of Yogapalooza on pioneering kids yoga with Yogapalooza!

Describe your business in a few words? Bari Koral is a Kids Yoga Pioneer and recording artist. Bari inspires thousands of parents, teachers and young children every day with her kids yoga, music and mindfulness activities and popular YouTube channel. What made you take the leap to start your own business? After burning out on…

Angelica Hanley of ACouplePuns on growing her business while staying 100% true to herself, and the biggest lessons she has learned over the years

Describe your business in a few words? ACouplePuns specializes in sparking joy through laughter and delivers the punniest content and high-quality paper goodies for every special occasion and moment in-between. Whether your bestie loves her house plants, binge-watching Friends, or drinking coffee, ACouplePuns has a punny card for that!   What made you take the leap…

Kelly DuFord Williams of Slate Law Group on disrupting the traditional law firm space and building a business where employees can thrive

Describe your business in a few words? Slate Law Group is a forward-thinking, accessible San Diego-based boutique law firm that provides legal, tax and HR services for small to medium sized businesses and corporations. What made you take the leap to start your own business? I was inspired to start my own business because I…