In Conversation with Danielle Melton of Boss Mom Crew

Danielle Melton_Blog Header

Describe your business in a few words?

Boss Mom Crew is a community for working moms seeking sisterhood, resources, and empowerment with the goal of reimagining how career-driven women thrive in motherhood. 

What made you take the leap to start your own business?

My husband Quinton, and I entered into parenthood in a non-traditional way–through foster care. Jumping into parenthood in this way required a huge lifestyle change. On my journey of trying to balance it all–work, motherhood, and home life. I began to feel overwhelmed, helpless, and lonely. My circle of friends began to shrink because we were on different paths of life–they could not relate to my daily struggles as a working mom. I was missing the connection of community. I needed to fill that void with people who could understand me and my journey as a mother and a working mom. What started as a mission to solve a deep personal need to feel connected to other working mothers propelled me to create Boss Mom Crew. 

What was your background prior to starting your own business?

I have a background in education and have worked in the field for over 15 years. From the school teacher, to the family advocate, to the college professor, and currently a school principal of an early childhood school, education is in my blood. I love my career as well as enjoy leading both my school and Boss Mom Crew. They are both rewarding in their own way.

Photograph by Kendall Mehta

Did you always know you wanted to be an entrepreneur?

Honestly, I never imagined myself being an entrepreneur, but I always had a passion for helping others. With Boss Mom Crew, I am walking in my passion by helping other working moms connect and create that space where we can be our authentic selves as we grow and learn together.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I started to DM different people and informing them of who we are and how we could support them. After doing that for a while our social media presence grew and we shifted to word of mouth.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

At the beginning of this journey, I was providing the community content I thought they wanted. I noticed that I was not receiving much engagement and our community growth was becoming stagnant. During my self-reflection, I figured that I needed to lean on the community to tell me what they wanted. Listening to the community-led us to create things like our first membership that focuses on mom-owned business owners and our mom-owned business directory, helping bring traffic/awareness to these businesses.

Photograph by Kendall Mehta

What is the accomplishment you are the most proud of to date?

It has been the ability to create unity with Boss Mom Crew. With everything that is going on within the world right now, from the global pandemic, political divides, and racial issues– the world needs community and unity more than ever. I can proudly say that Boss Mom Crew is doing our part in breaking down racial barriers. We are a community filled with amazing women from all different races, backgrounds, and walks of life. We are all different, but the one thing that we have in common is being a working mom seeking connection, understanding, and sisterhood. I am so proud to be able to create this space and do our part to make the change we want to see in the world.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

When hiring a team, what I look for is passion and drive. It is much easier to grow the skill needed to succeed in a position, but it is impossible to grow passion and drive. With this being said, the go-to interview question I ask in all interviews is, “So why would you like to work for us”. When someone answers this question, I look at body language and a true authentic answer. From there, I can tell if the person being interviewed would be a great fit or not.

How has your business or industry been impacted by the COVID-19 pandemic?

I launched Boss Mom Crew one month before the pandemic. We had to shift our in-person meetings to virtual quickly. Although this shift was unpredictable, the silver lining of it all is that it gave us the ability to expand our reach and connect women, not just locally but worldwide. It also gave the brand and me the ability to speak on international stages/panels to share my journey and expertise through the comfort of my home. 

Photograph by Jamie Grant

What’s next for your business? What can we expect to see over the next few years?

Growing our Shop Mom Members Club. Shop Mom Members Club is our first membership program inside of Boss Mom Crew. The membership focuses on business owners by providing them the resources, masterclasses, and opportunities to help them grow their business. We currently have 55 founding members, and many people on the waitlist. We will soon open this membership to invite more mompreneurs into the members’ club. It is so important for us to shop small and put our dollar where it matters–back in the hands of mom-owned businesses. 

With our Boss Mom Crew community’s rapid growth, the sky’s the limit. In the next few years, I envision many different areas developing from Boss Mom Crew’s foundation. This includes a Boss Mom Crew podcast, chapters across the nation, and conferences worldwide. I believe that we will change the lives of millions of working moms worldwide as we become the leading mom community assisting in the growth of family, business, and career simultaneously across the world. 

What is the biggest lesson you have learned in 2020?

What started on Instagram has become a movement. Today, this community has allowed us to connect over 8,000 women worldwide in just one year. One of the biggest things I’ve learned during this journey was to let Boss Mom Crew create Boss Mom Crew. By listening to what the community wanted and needed, led us to create things like our first membership that focuses on mom-owned business owners and our mom-owned business directory–helping bring traffic/awareness to these businesses.

What do you know now that you wish you knew when you were first starting your business?

My advice for you is to take that leap of faith and just start your business. My vision for Boss Mom Crew began in 2019, and it took me many months later to launch because I wanted everything perfect before finally starting. I had to figure out that if I continued to strive for perfection before launching, I’d never launch. I learned to embrace my imperfect beginning and continue to perfect my craft along the way.  

How have you managed to stay grounded this year?

What has helped me to say grounded is my lovely husband of 10 years, Quinton Melton. None of this would be possible without his love and support. With the late-night and early mornings, Quinton would be there holding down the family fort. He would entertain the kids, make dinner, and whatever it takes to keep the home running smoothly. He is definitely my backbone and I appreciate his love and support during this whole process. Boss Mom Crew would not be where we are today without him.

Do you believe in work/life balance? What are some of your best tips?

At the beginning of my motherhood journey, I tried to balance everything–home, work, children, husband, friends, etc. This strive for perfection was not only exhausting but impossible. During this search for this balance of work and life, I realized that balance was not the word, but instead, the word is a juggle. With this daily work/ life juggle, I embraced that some ball will drop, and I had to learn to be okay with this. I realized that sometimes there would be more work than home, and other times it will be more home than work. In this realization, I now feel less stressed about life and embrace my life journey.

What’s something our audience would be surprised to learn about you?

Many people may not know that we entered parenthood in a no-traditional l way. We are currently parents and have been since 2016. My beautiful daughter, Kennedy, is my daughter through adoption. We adopted her in 2018 when she was six years old. She and I have this bond so close it’s as if I birthed her myself. I love her dearly and would not have it any other way. Although we have started our family through foster and adoption, we aspire to continue to grow our family.

What are your top 3 tips to stay productive each day?

  • Start your day for yourself. It is essential to give yourself at least 15 mins focused on yourself. I like to start my day with a nice cup of tea and listening to an audiobook or podcast. This creates a great foundation to start my day. I feel refreshed and ready to conquer what the day has for me.
  • Create a list. I am a list person, so each day, I create a list of my top priorities. Once I complete a task, I check it off the list. If there are items that I cannot get to by the end of the day, I’ll add them to the top of the list for the next day.
  • Give yourself breaks in between tasks. I am a competitive person, and I like to race against the clock between tasks. Once a major task is completed, I will step away from the desk and give myself a 10-15 min brain break. When I do this, I notice that my mind is much clearer when I return to my task list. 

What does being an Entreprenista mean to you?

I believe that being an Entreprenista is being a goal-getter and visionary where we can pave the way for the next Entreprenista by showing them that if I can do it, so can you.

Share it!

Posted in
Tags

Leave a Comment





8 Inspiring Latinx Entreprenistas that have launched groundbreaking companies

In celebration of National Hispanic Heritage Month, we’ve put together a list of 8 incredible Latinx women founders that have launched groundbreaking companies. Check it out: Jessica Alba: The Honest Company Founded in 2011, The Honest Company makes sustainable, well-designed products that work – built on transparency, trust, and a deep sense of purpose. In…

Susan Sarit of Operations-Made Easy on achieving your goals by getting organized

Describe your business in a few words: I am a mom, daughter, sister, business owner, and more! I started my business for both financial freedom and to be a work-at-home mom. I created Operations-Made Easy to help diverse women with the Operations of their business. Deliberative, disciplined, and detail-oriented are just a few words we…

Lisa Nutt of Make Every Minute Count on personal and professional growth

Describe your business in a few words? The Make Every Minute Count ecosystem encourages us to go (do that thing), grow (personally and professionally) and give (through a membership based family to family giving circle). What made you take the leap to start your own business? I’m a serial entrepreneur. This is the third time…

Connection Coach Kristjana Hillberg on trusting your intuition and having an open mind

Describe your business in a few words: I’m a Connection Coach who helps women unearth their deepest desires, move from auto pilot to intentional action and prioritize their wellbeing. What was your background prior to starting your own business? I’m a multipotentialite – meaning, I have tried multiple things and tested multiple careers ranging from…

Martha Stewart & Marley Spoon: Finally Back to Delicious Meals For Everyone

Cuisine varies by culture, but no matter how societies segment and define themselves, certain foods show up in households across the globe — only differing in their forms. Some of a culture’s time-honored meals are created by its culinary icons.  Among America’s culinary icons, Martha Stewart is, without question, its most trusted. In 2014, Martha…

7 Entreprenista League Members share the biggest business challenge they overcame and what it taught them

Brand Photographer Brittney Guy-Atakpo of Brittney Jean Photography The biggest business challenge I have faced is sticking to a schedule that made me feel productive and good about my work ethic. What I have learned is that there is no right or wrong schedule or routine that produces success. I have been more grateful for…

Courtney Spritzer of WorkRobe on her “secret sauce” for a successful product launch

Describe WorkRobe in a few words? WorkRobes are designed to have you looking your best during any video meeting, so you can go from bedroom to boardroom in seconds and in comfort. My mission is to reimagine what you wear to work (from home).  Can you pinpoint the moment you knew you wanted to create…

Brand Photographer Brittney Jean Guy-Atakpo on helping women show up confidently on camera

Describe your business in a few words? I’m Brittney with Brittney Jean Photography & Company. I help women show up confidently in photos and on social media to grow their brand and business. I’m a Brand Photographer and Strategist. I have over 5 years working for Fortune 100 companies in sales and marketing and over…

Lorena Tapiero of Conscious Consulting on the power of networking

Describe your business in a few words? Conscious Consulting is a Latina-owned, bilingual marketing and public relations agency with 20 years of experience in the hospitality, sports and wellness sectors. Our thoughtful, comprehensive approach helps brands establish clear communication priorities and a long-range vision for meaningful press coverage, value-added partnerships and sustainable influencer relationships. As…

Lindsay Applebaum Stuart of Mamalux on the beginning stage of business

Describe your business in a few words? Mamalux is a first-of-its-kind leakproof sleep solution for breastfeeding moms. Our Kickstarter launches on 10/19! What was your background prior to starting your own business? I spent the first 10 years of my career as a sports journalist for the Washington Post and Sports Illustrated! So this has…

Jessica Bargenquast of Lady ChangeMakers on organic marketing strategies that work

Describe your business in a few words? Lady ChangeMakers is an exclusive e-commerce platform for women-owned businesses to gain valuable exposure and sales. Most of my life I’ve been encouraged to be seen and not heard. Growing up extremely introverted and shy I felt invisible. I wanted to create a platform so women-owned businesses could…

Jennifer Gligoric of EntrePods on the importance of mindset

Describe EntrePods in a few words? Cutting-edge entrepreneur and investor network answering the question “So Now What?” for business owners powered by fractional consultants and coaches with decades worth of experience. What made you take the leap to start your own business? I had no choice.  My mother owned a staffing company for 54 years…

Certified Financial Planner Maggie Gomez on investing and building wealth

Describe your business in a few words? An accessible place where anyone can learn to invest and build wealth, regardless of their net worth. What made you take the leap to start your own business? I realized that it was only those who were already wealthy that had access to quality financial guidance. I got…

Claire Jones of Cushy Couture on shifting paradigms in the fashion industry

Describe your business in a few words? Cushy Couture is a customer-driven clothing brand that creates high quality sweatpants in a wide range of colors and patterns that come in three different inseam lengths because we believe that you don’t have to settle for less. We create functional sweatpants that will last you for multiple…

Writer, Speaker, Podcaster, and Life Coach Chelsea Austin on taking care of yourself first

Describe your business in a few words? I advocate for others to find their own self-worth and acceptance through self-care, love, respect, and storytelling. What made you take the leap to start your own business? When I started writing my book and my blog, I don’t think I ever realized it would become a business.…