In Conversation with Crystal Hines of Super

Crystal Hines_Blog Header

Describe your business in a few words?

Super is a multidisciplinary collaborative workspace that services Black and Latinx artists, photographers, writers, and creatives.

What made you take the leap to start your own business?

I have always wanted to launch a space for Black and Latinx artists to work and in 2019 it was time.

What was your background prior to starting your own business?

I am Founding Editor of AMMO Magazine, an art based digital publication.

Did you always know you wanted to be an entrepreneur?

Yes! I like working for myself and having the freedom of that.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

When I launched Super I knew my community (artists and creatives) were looking for a space like it so I just hit the ground running with content.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

All of 2020 was difficult. Having a community based business in a world where the community can’t be physically near each other was hard but I pivoted to a smaller space and digital programming.

What is the accomplishment you are the most proud of to date?

Winning the AMEX 100 for 100 grant was amazing. I’ve never won anything that large and the program and grant money has truly helped my business.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

My go to question is what artists are on your radar? I need to know that the person is constantly thinking of art and artists in the way that I am.

How has your business or industry been impacted by the COVID-19 pandemic?

We still aren’t able to open safely. Even our shipping container pop-up is difficult to imagine within the safety protocols of a Covid-Free environment but we are working on bringing in a safety team to keep the container clean and safe for all members.

What’s next for your business? What can we expect to see over the next few years?

After we tour with the Pop-Up container we plan to open a larger space in Los Angeles in the Fall of 2022. 

What is the biggest lesson you have learned in 2020?

Always be flexible with your plan. You never know when you may need to pivot.

What do you know now that you wish you knew when you were first starting your business?

I wish I was looking into grants sooner instead of relying on VC investors. Not every business is VC friendly.

How have you managed to stay grounded this year?

I’ve made time for myself. As an entrepreneur you’re working 24/7 but that’s not healthy. I’ve learned to set hours and time off.

Do you believe in work/life balance? What are some of your best tips?

Definitely believe in a work/life balance. My tip is to segment your week. Monday – Friday how many hours are dedicated to you and your personal life. And stick to it. For me I know I have Friday, Saturday, and Sunday all day for me, so I get what needs to be done for the week between Monday and Thursday and if it can’t fit it has to wait. Prioritizing is key.

What’s something our audience would be surprised to learn about you?

I’m an artist myself, although the only walls my art will hang on are my own.

What are your top 3 tips to stay productive each day?

Maintaining a realistic to do list, having a good playlist, and turning off the social media app notifications.

What does being an Entreprenista mean to you?

Being an Entreprenista means I can help my community advance in the arts all while bringing Black and Latinx artists to the forefront.

Share it!

Posted in
Tags

Leave a Comment





Melanie Rivera of Breaker28 on making an impact while finding joy in everyday life hiccups and surprises

Describe Breaker28 in a few words? We develop leaders with H.E.A.R.T. – Healthy, Equitable, Antiracist, Real and Trust-Centered. What made you take the leap to start your own business? I have been planning my business for four years – perfecting content, testing out approaches, and I feel that I have a message and a model…

Bex Gold of Brite Hair on combining ethics and fashion to drive innovation into the haircare space

Describe your business in a few words? Brite Hair makes quality ethical, vegan, cruelty free hair color & hair care products that are accessible and fun! What made you take the leap to start your own business? I founded a hair color brand after a long-term relationship ended – I was in my 30s and…

Sonya Tkacs of Recruitlynk on why marketing and selling your business as an owner never stops

Describe your business in a few words? The Recruitlynk mission is to recruit and source top executive and management talent with diverse backgrounds and experiences. We strive to help sustain and nurture inclusive cultures where differences drive innovative solutions and uphold diversity in the workplace. Our goal is to effectively hire leaders who care about…

Isabelle Tierney of The Feel Good Life on helping people lead more fulfilling lives with her ground-breaking methodology

Describe your business in a few words? I help individuals, as well as businesses, relieve stress and choose well-being. What made you take the leap to start your own business? I had a highly successful private practice for more than 20 years as a marriage and family therapist, but my personal life was anything but…

Brittany Whitlock of Big Mood Digital on why the thing you are afraid of is the thing you have to do!

Describe Big Mood Digital in a few words? I train business owners, marketers and teams on how to conquer digital marketing confidently making it approachable and manageable through private sessions and courses. What made you take the leap to start your own business? I love working with passionate people who get excited to learn something…

Courtlyn Jones of The Design Database on being a creative entrepreneur, and how she is helping freelancers create the career of their dreams

Describe your business in a few words? The Design Database is an online platform and community designed to be a support system for Creatives, helping them find jobs. What made you take the leap to start your own business? I was hired as a graphic designer at my “dream company,” 10 years after I set…

Erin Pohan of Upkeeping on overcoming fear, and her three best tips for staying productive

Describe your business in a few words? My goal with UpKeeping is to continually evolve to meet the financial accounting needs of entrepreneurs. We currently offer full-service bookkeeping services, accounting clean-ups and QuickBooks training. What made you take the leap to start your own business? For most of my life, I sat back and watched…

Danielle Elias Las of Bump’n Clothing on growing a business while giving back to the IVF community

Describe Bump’n Clothing in a few words? The ultimate in maternity and postpartum apparel. What made you take the leap to start your own business? The desire to create the perfect maternity pant while giving back to the IVF community. What was your background prior to starting your own business? Attorney; In House Counsel for…

Miriam Airington-Fisher of Airington Law on combining law and entrepreneurship and how she is making an impact

Describe your business in a few words? Airington Law is a women-lead law firm specializing in defending against wrongful convictions and litigating civil rights issues What made you take the leap to start your own business? I initially started my law practice out of necessity. I went through a divorce and became a single mom…

Michele Henry of FACE FOUNDRIÉ on why she leans into her fears, and the importance of dreaming big

Describe FACE FOUNDRIÉ in a few words? Efficient and effective focused facial bar specializing in all things face, facials, lashes, brows, and skincare. What made you take the leap to start your own business? I worked in my parents’ small inground pool business from age 13 all the way through college. Being an entrepreneur is…

Ashley Spriggs of Pivot Media on the power of genuine relationships

Describe your business in a few words? We are a media firm that gets your message the attention it deserves. We offer services in Public Relations and Podcast Management. What made you take the leap to start your own business? It was the right time! I was growing my client list as an independent contractor…

Mary Allard of The Third Place podcast on inviting listeners to explore uncomfortable conversations in a safe space

Describe your business in a few words? The Third Place podcast is a weekly podcast that invites listeners into the hard conversations that we have a tendency to avoid. It is a podcast that “goes there,” within a safe place where curiosity is encouraged, differences are welcomed, and empathy is embraced through healthy dialogue. What…

Kelsea Olivia of East Olivia Creative on creating experiences that spark curiosity, joy, and connection

Describe your business in a few words? East Olivia is a boutique creative agency that specializes in large-scale floral installations. What made you take the leap to start your own business? I have been starting businesses since I was a child, selling my crafts and babysitting. As an adult, I had an innate desire to…

Tiffany Roman of Small Biz Highlight on creating a platform to help small businesses thrive

Describe your business in a few words? Small Biz Highlight is a web show, created to help introduce the people behind a small/local business, their products and services, and discuss how COVID affected them. What made you take the leap to start your own business? Back in April 2020, COVID shutdowns were in full effect…

11 Mamaprenistas share their best productivity tips to manage a business and a family

1) Tierney Larkin, Founder at Larkin Living Spaces: “Be sure to have a designated space to work that is just for you and your business. It can be a makeshift office in the corner of a room, or even a traveling cart that you can take around with you to store all of your supplies…