In Conversation with Cary Williams of Boxing & Barbells

Cary Williams_Blog Header

Describe your business in a few words?

My current business is a fitness company offering formatted group fitness content to gyms and trainers along with a full certification program.

What made you take the leap to start your own business?

The first business I opened because I was a bad employee and wanted to be my own boss.

What was your background prior to starting your own business?

Before my first business (a boxing gym) I had a background in lifeguarding and waitressing along with a degree in Environmental Science.

Did you always know you wanted to be an entrepreneur?

Yes. I tried to sell everything I could from an early age. Vegetables from the garden, mistletoe from the trees and then started making halter tops out of bandanas to sell outside of concerts.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

Back in 1998 there was no Google which means not much email marketing or social media. I went old school with passing out flyers at local events, grassroots PR and word of mouth.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

Spreading myself too thin. I decided to start another business while running my first one. It was bad for both businesses as I needed to focus on one to make it successful.

What is the accomplishment you are the most proud of to date?

Opening my first gym at 26 years old with no business degree or background or financial assistance.

How has your business or industry been impacted by the COVID-19 pandemic?

It has been impacted 100% My gym was shut down in March and I am still not allowed to open it. As well, I have been unable to certify trainers which is a big part of my business. Of course, I have online options but for trainers who are not working they have no need to get certified.

What’s next for your business? What can we expect to see over the next few years?

I am growing our online content offerings and we are starting to get some course bookings for gyms in states where they are open. As well, our current certified trainers are starting to offer our live stream classes from their hometowns. Our certified trainer numbers will continue to grow and you will see the B&B program in gyms globally within a couple of years.

What do you know now that you wish you knew when you were first starting your business?

I actually would not have wanted to know anything that I didn’t know. Ignorance is bliss and sometimes keeps you from getting discouraged.

Do you believe in work/life balance? What are some of your best tips?

Well, I know that the reason why my first company was successful is because I put everything into it. I tried the work/life balance with my second company and it did not do as well. My third and current company, I am giving more time to the business with some work/life balance when I can. Once I bring the company to where it needs to be without needing me as much, I will have more balance.

What’s something our audience would be surprised to learn about you?

I was on Fear Factor.

What are your top 3 tips to stay productive each day?

  • Add all to-dos in my calendar the night before
  • Once I post on social media, I try to get off it right away
  • Drink cold brew

What does being an Entreprenista mean to you?

It means being my own boss, being creative, being a source to everyone who asks for my help, being a servant leader and striving for the position to give back even more.

Share it!

Posted in

Leave a Comment

How to achieve a life of financial freedom with Alisha Pennington of ATvantage Athletic Training

Describe your business in a few words? Empowering, Dynamic, and Comprehensive. What made you take the leap to start your own business? I have been a business owner in a very niche industry (athletic training) for almost 10 years, so I have experienced the freedom and flexibility that comes with being a business owner. My…

How Jenny Strebe used positive affirmations and crystal healing to create her modern haircare brand AIIR Professional

Describe AIIR Professional in a few words? A modern haircare brand that is focused on well being through positive affirmations & crystal healing. What made you take the leap to start your own business? As I was driving every aspect of my stylist business and social media facets, the peace and relief I found in…

How FLyQuest CEO Tricia Sugita is using the esport platform to affect real change and make people happy

Describe your business in a few words? FlyQuest is an esports organization competing in the franchised League of Legends League Championship Series (LCS). What made you take the leap to help transform FlyQuest into the organization it is today? One of my primary goals throughout my career in esports has been to create a community…

Lauren Montgomery, founder of Monty’s, on making simplicity the new sophistication through her line of plant-based dairy products

Describe your business in a few words? Monty’s makes clean and craveable plant-Based essentials like cream cheese and butter that nourish your mind & body. With simplicity and nutrition at the core of the brand, Monty’s selection of cream cheeses and butter are made from real-food ingredients and crafted using time-honored techniques like fermentation. What…

How Maradith Frenkel turned bamboo into pajamas for the whole family with Little Sleepies

Describe Little Sleepies in a few words? We make buttery soft bamboo sleepwear that your whole family will love. What made you take the leap to start your own business? I saw a white space in the market after I had my son. I absolutely could not find a sleeper that checked all of the…

Erin Coles couldn’t find exactly what she was looking for in a band for her wedding so she launched her own — The Metropolitan Players

Describe your business in a few words? The Metropolitan Players is a wedding band collective based out of NYC – so we provide incredible music for weddings! What made you take the leap to start your own business? When my husband and I were planning our own wedding, we couldn’t find exactly what we were…

Azora Zoe Paknad on creating a new entry point to sustainability with Goldune

Describe Goldune in a few words? We make sustainability less beige! What made you take the leap to start your own business? I was into the sustainability world, personally and professionally, but I didn’t see myself in any of the dominant narratives I saw on Instagram or online in general. On one end of the…

Elisa Marshall on creating warm, French-inspired spaces with Maman, a collection of NYC-based cafés and venues

Describe your business in a few words? Maman is a New York City-based collection of cafés and event venues, offering family inspired recipes with French influences in a warm and welcoming home like environment  What made you take the leap to start your own business? Before I opened Maman, I had many passions and there…

Kim Hehir, co-founder of Brutus Broth, on enhancing your dog’s health through specially formulated bone broth

Describe your business in a few words? Brutus Broth is the latest innovation in pet health, made with human-grade bone broth that has been specially formulated to enhance any dog’s existing diet by adding beneficial nutrients, amino acids, and joint protecting supplements. What made you take the leap to start your own business? Sue’s dog…

How a lack of female empowerment in the real estate industry lead Marina Shiferman to create her business, The Real Estate Academy

Describe your business in a few words? I teach women how to buy and own real estate correctly so they can be the bad ass queens of their own lives. What made you take the leap to start your own business? I was a realtor for 10 years, I loved it but something was missing.…

Carla Olivia on revolutionizing the beauty bar experience with DashBar

Describe your business in a few words? DashBar is beauty made efficient! We are one stop beauty and wellness for the modern woman. What made you take the leap to start your own business? I have been an entrepreneur since I was 22 years old. I started my first business because a great opportunity was…

Christina Matteucci (a.k.a TeucciMama) on her 19-year tenure as the ultimate Number Two

Describe your business in a few words? I’m Christina Matteucci, Executive Director of David Beahm Experiences and proud “Number Two” to celebrity event designer David Beahm. I’ve produced legendary soirées all around the globe, but it’s my unique, 19-year tenure as the ultimate Number Two that qualifies me as a sought-after speaker and coach. In…

Niki Shadrow Snyder on coining the term “givefluencer” and making an impact with the Project Pop Drop foundation

Describe your business in a few words? My husband and I started the idea for the Project Pop Drop foundation on our first date. Our business sponsors a monthly drop off at a different homeless shelter each month. We spearhead these donation events with our children, and with local businesses and schools. We call this…

How Natasha Case of Coolhaus is disrupting the dessert space with cutting-edge ice cream creations

Describe Coolhaus in a few words? We are an innovative dessert company, specializing (for the time being) in ice cream/ice cream novelties. We are known for thinking outside the box, super unique partnerships, a truly cutting-edge brand identity and an inventive way of entering the marketplace with our trucks, brick and mortars, and now national…

How Jennifer Jolorte Doro used strategic partnerships to build Nouri from the ground up

Describe Nouri in a few words? Supporting people to feel their best. What made you take the leap to start your own business? I wanted something of my own. I’ve worked for many successful entrepreneurs and I knew I could do “it” my way and really enjoy it. What was your background prior to starting…