In Conversation with Author Julisa Medina

Julisa Medina_Blog Header

Describe your business in a few words?

I am blessed to say that I, Julisa Medina, will be a published children’s book author. However, I am not only an author, I am a woman on a mission to continuously grow and inspire others to never give up hope. (Check out my book here!)

What made you take the leap to start your own business?

In order to take a leap of faith and start my own business, I had to learn to love me and appreciate the woman that I am.

It wasn’t an easy road but the challenges and obstacles I went through in my past have made me who I am today.

Since learning to love myself, I’ve been on a spiritual journey of growth. I am blessed that I have aligned myself with entrepreneurs and so many amazing people who inspire me to become the best version of me.

What was your background prior to starting your own business?

Prior to starting my own business, I was a waitress, bartender, massage therapist, and a fitness competitor!

Did you always know you wanted to be an entrepreneur?

Growing up, I never thought about being an entrepreneur because I was so conditioned to think, act, and operate a certain way! I was programmed to think that I had to work several jobs in order to make ends meet. 

I had heard of others who had this calling of entrepreneurship and shifted their lifestyle to conform to this type of mentality.

However, how can anyone really be inspired or have this calling when they doubt their ability to do more,  struggling with depression, and having limited beliefs? This was ME… until I met someone who inspired me and showed me a different way of life..

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

Honestly, I was new to all of this, so I really didn’t have a marketing strategy except for posting on social media.

As I continued striving forward, I aligned myself with some amazing people who were able to assist me in marketing. Along with, asking questions from other authors about the best way to market my book.

I am truly blessed that I started working with this exceptional young woman, Mackenzie Abbott who has helped me with (PR) Public Relations. If it wasn’t for Mackenzie, then I wouldn’t be featured in a couple of magazines.

Regardless of the many incredible people I’ve met, not everything went as planned during certain marketing strategies. However, life never goes as planned! We can choose to look at life as a lesson learned and simply have faith that by being more cognizant and more vigilant next time, then things will run much more smoothly.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

We all go through challenges and make mistakes in life because no one is perfect. Yet, the one thing I have learned during this whole process, is to do extensive research prior to launching any type of business.

I made the mistake of not gathering enough research prior; nor starting my Kickstarter page months in advance. 

I am now in the process of having someone help me with my Kickstarter page because the person who I had hired prior got busy with other projects. 

Lesson learned, everything is figureoutable; hence, find someone who has the credentials to assist you or do it yourself.

What is the accomplishment you are the most proud of to date?

I am proud of the woman I have become. I say to myself,  “I am a woman, hear me ROAR, “ but it’s a silly figure of speech because I am a woman who learned to love herself and refuse to give up.

We all have that innate strength within us to accomplish anything in life, but it all starts with shifting your mindset.

How has your business or industry been impacted by the COVID-19 pandemic?

Thankfully, my business has not been heavily impacted by COVID-19 pandemic.

I feel an immense compassion for others from around the world, but I am grateful that I get to work from home and spend time with family.

What’s next for your business? What can we expect to see over the next few years?

I feel as if 2021 is going to be a year of growth and badasserie for myself and many inspiring women.

I foresee so much potential within myself to persevere with my book and other business. In regards to my book, I have created a list of book titles that I plan to write within the next few years. I also had an idea that was just recently implanted in my mind to write my own story of struggles, obstacles and so much more.  

The future is limitless;  ideas from God and the universe keep transcending my mind. I have faith that I will be writing other books and inspiring so many people from around the world to never give up on themselves or their journey!

What is the biggest lesson you have learned in 2020?

The biggest lesson I learned from 2020 is that regardless of what transpires around the world, you have a choice to have faith, never give up, spread love and persevere.

In addition, I have learned that there are people in your life that are not going to support you on your journey of growth. It has nothing to do with you but it’s simply a reflection on them. 

What do you know now that you wish you knew when you were first starting your business?

I wish that I did more research prior to starting my business and aligning myself with extraordinary people who were more supportive, helpful, and willing to assist me on this journey.

How have you managed to stay grounded this year?

I am blessed to say that I have managed to stay grounded because of what I’ve been studying the past couple years. I’ve been studying with my mentors who are Bob Proctor’s top coaches from around the world. They have helped me to replace fear with faith, get rid of limited beliefs and break through that terror barrier in order to take the leap of faith towards my business.

I am forever grateful to have them in my life especially during Covid where most people lived in fear, worry and doubt; whereas, I chose to have faith, a better understanding and in turn, this put my body at ease with unnecessary stress.

Do you believe in work/life balance? What are some of your best tips?

I most definitely believe in work/life balance. The majority of us need to work in order to create the life that we desire and envision for ourselves.

Life is about balance! It’s about creating that balance in your personal, professional and spiritual life.

The best advice I can give is to create a daily method of operation and/or a system that you can implement every day to create that balance.

What’s something our audience would be surprised to learn about you?

Surprisingly, as a Puerto Rican woman, I don’t know how to speak a lot of Spanish. As a result, I am looking forward to going to Spain or another Spanish speaking country for several months to embrace the culture, learn to speak more Spanish, write a couple more books, work and breathe in the beauty!

What are your top 3 tips to stay productive each day?

  • Create A good morning routine… My morning routine consists of waking up, saying 10 things that I’m grateful for, drinking 16 ounces of water that I leave by the bed and journal.
  • To do the most important thing first, which for me, is what I stated above and implementing a workout; otherwise, I most likely will not workout during the day. In addition, while working out, I listen to personal development and my life script.
  • Plan ahead the night before 5 key things that you would like to accomplish the following day. 

Doing all of the above has helped me immensely. It is key to have a good morning routine that will raise your vibration and hopefully assist with having a euphoric and enlightening day.

What does being an Entreprenista mean to you?

Being an Entreprenista means being an empowered woman that chooses to rise up to challenges and obstacles with ease, grace, dignity and passion.

Share it!

Posted in

Leave a Comment

Randi Shinder on how SBLA explores the intersection of science and beauty to create skincare products that address universal aging concerns

Describe your business in a few words? SBLA uses the intersection of science and beauty to create skincare products that address universal aging concerns. The non-invasive wand-delivery-system skincare line is clinically proven to build collagen, smooth, lift and tighten the skin while targeting the most fragile areas of the face and neck to deliver a…

How Heather Ouida and her co-founders are amplifying women’s voices in the gaming industry through the*gameHERs

Describe your business in a few words? The*gameHERs is a media platform and social networking community that connects, supports and amplifies women who game and who work in the gaming industry. Our mission is to advance the role, voice, image, and power of all women, femme-identifying and non-binary gamers who are comfortable in spaces that…

Creating a smarter swaddle with Hindi Zeidman through her company The Ollie World

Describe your business in a few words? It all started with an amazing infant named Oliver. I was a single foster parent and he was my foster son. When he came to me he was on the verge of being labeled failure-to-thrive because he struggled with the basics of eating and sleeping. He was also…

Jen Fuller on how Etta Loves delivers both babies’ cognitive development and calmness for parents through uniquely-designed baby products

Describe your business in a few words? Etta Loves baby essentials are uniquely designed with science to support babies’ visual and cognitive development, delivering wonder for babies and calm for parents in the everyday. What made you take the leap to start your own business? I had an idea that I couldn’t ignore when my…

How Jessica Jackson is achieving better sleep for both parents and their babies through The Mookabee Swaddle

Describe your business in a few words? The Mookabee Swaddle is committed to helping babies (and ultimately their parents!) achieve better sleep by utilizing the proven power of a parent’s scent. 10% of all profits are donated to Saving Mothers- a non profit dedicated to improving maternal health worldwide. What made you take the leap…

Stacie Stanley on empowering women through her swimwear brand STAYkini™

Describe your business in a few words? STAYkini™ is a swimwear revolution created to empower women through high-quality, backless, strapless swimwear that lets us move freely and soak up the sun while avoiding unwanted tan lines and accidental exposure. What made you take the leap to start your own business? I had the idea for…

Healing Trauma and Getting In Touch With Your Power with Kimberly Ann Johnson, Author of Call Of The Wild

What made you take the leap to start your own business? I’ve always worked for myself (beside when I waited tables and a brief foray into public school teaching). But I took the leap from a calling to a career when I became a mother. What was your background prior to starting your own business?…

How Nicole Boyd used her maternity leave to create Prept, a personal style and beauty help service delivered to consumers virtually so that everyone can feel Prept

Describe your business in a few words? Prept is an on-demand style + beauty concierge that matches women in need of style/beauty help to experts that can help in an affordable, personalized, and digital way. What made you take the leap to start your own business? Having TIME OFF from my corporate job while on…

Daniela Schiliro & Heather Kamback on co-founding inBodi Swim, a swimwear brand inspired by different places of the world the duo has traveled together

Describe your business in a few words? Each collection of inBodi Swim has been thoughtfully created based on different places around the world that we’ve been fortunate enough to see and experience. Along with the environments, colors, textures, cultures of each place; we are most inspired by the unique beauty that each and every woman…

Women Making Bold Moves In Business

Your next read: Ali Kriegsman, co-founder of Bulletin, has released her debut book How To Build A Goddamn Empire. We can’t wait to check it out!  🎉 An exciting partnership: Rocksbox, founded by Meaghan Rose, was acquired by Signet Jewelers, making their $1B service business goal that much closer. 🎉 Top sellers: The Jills Zeder Group, a women-led…

Jasmine Carter on how her own obsession for engagement rings led her to create Balacia, a custom bridal jewelry brand that allows shoppers to create the engagement and wedding rings of their dreams

Describe your business in a few words? Balacia is a custom bridal jewelry brand allowing shoppers to create the engagement and wedding rings of their dreams within their budget. We use diamonds, moissanite, and gemstones so buyers have endless options for colors, shapes, and sizes for their rings. In addition to rings, we also make…

How Julianne Fraser is creating meaningful dialogues with Dialogue New York, a global digital marketing consultancy that specializes in influencer marketing

Describe your business in a few words? Dialogue New York is a global digital marketing consultancy, that specializes in building influencer marketing strategies for luxury and lifestyle brands. What made you take the leap to start your own business? Over the last decade, I’ve watched as the Wild, Wild West of Influencer Marketing took shape,…

Tiffany Buzzatto on pioneering unbottled, undiluted, and uncomplicated slow beauty with her brand DEW MIGHTY

Describe DEW MIGHTY in a few words? We are pioneering unbottled, undiluted, and uncomplicated slow beauty. We plan to always deliver effective skin care products without fillers, sans water, free of nasty ingredients, and without plastic or trashy packaging to always USE LESS. DEW MORE™ What made you take the leap to start your own…

Molly Fienning on how Red Clay turned her into a hot sauce fanatic and CEO

Describe your business in a few words? Red Clay is a cold-pressed, made-for-foodies hot sauce and hot honey brand, named “Tabasco for the 21st century” by Food and Wine Magazine and “a hot honey to elevate your meal” by The New York Times. Crafted by a talented Southern chef, we focus on delicious flavor, sustainably-sourced…

Jhoanna Marissa, founder of WILLA Creative Agency, on creating her dream women-led digital creative agency in the fashion and lifestyle space

Describe WILLA Creative Agency in a few words? A digital-first creative agency working with beauty, fashion and lifestyle brands. What made you take the leap to start your own business? Not being able to find my dream job. I wanted to work in the digital e-commerce space specifically in beauty and fashion. And back when…