In Conversation with Ashi Jelinek of KidsLuv

Ashi Jelinek_Blog Header

Describe your business in a few words?

KidsLuv is the first ZERO sugar, vitamin enhanced beverage for kids. KidsLuv is Vegan, Kosher, Gluten Free and Non-GMO. It comes in a recyclable, resealable, straw free drink carton.

What made you take the leap to start your own business?

After having my son I was searching for ways to keep him hydrated without all the sugar. I also discovered that the gummy and hard chewable vitamins he was taking were giving him cavities. I thought to myself why isn’t there a product that keeps kids hydrated and a way to give them their vitamins without all the sugar. This question piqued my curiosity and inspired me to start my business.

What was your background prior to starting your own business?

I was a stay at home mom with my son and before that had worked in hotels and restaurants in every role imaginable.

Did you always know you wanted to be an entrepreneur?

No, I think I have always wanted to solve problems and I am passionate about health and wellness – these two things combined have led me down the path to becoming an entrepreneur.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

We first soft-launched online on our own website. We were very grassroots about it and it didn’t make the splash I had hoped. I learned a lot from that experience and thankfully one thing that was great about it was that we were able to make tweaks to the problems we were having early on. I think that is so important to Beta test and make sure things are flowing and working properly before you officially launch.

What is the accomplishment you are the most proud of to date?

Besides my kids ? I am most proud of getting into the stores we have gotten into in a relatively short time. It takes a lot of work behind the scenes to get into stores and I am proud by what my team and I have accomplished so far.

How has your business or industry been impacted by the COVID-19 pandemic?

COVID-19 has impacted us all on so many levels. For an emerging brand it is so important for customers to discover us. Brands like ours thrive on customer engagement in stores and sampling at events. Thankfully we do have an online presence and are continuing to look at that and grow in the channel and activate virtually whenever possible.

What’s next for your business? What can we expect to see over the next few years?

Growing KidsLuv as a nationally recognized brand. We’re working on new flavors and we are working on some exciting R&D projects. Our goal is to give families access to more innovative, convenient products for the whole family.

What is the biggest lesson you have learned in 2020?

To stay flexible and at the same time keeping persistent with your goals.

What do you know now that you wish you knew when you were first starting your business?

Haha, that the work never ends… even if it does for other people. When you own your own business you are constantly working, it’s truly like having a baby. And you are passionate so sometimes it is hard to stop working.

Do you believe in work/life balance? What are some of your best tips?

Great question, work/life balance is a tricky question. I think the idea of balance sets an expectation and ultimately a failure when it is not met.

For me it’s all about that sometimes work takes more attention and sometimes life takes more attention and it is really about not feeling guilty when you don’t find the balance ?

I know for myself I have done a lot around unraveling the mom/work guilt I feel when I don’t meet the “balance” and it isn’t worth it.

What’s something our audience would be surprised to learn about you?

That I used to bartend and I can make a mean margarita ?

What are your top 3 tips to stay productive each day?

Taking some time in the morning to say a prayer and meditate. This keeps me calm and centered. Making sure I have a space that is set up for work. It is so important to make sure wherever you are working that you are creating a productive environment to get work done. And my final tip which is actually the most important, is don’t procrastinate. I am the queen of procrastination in many ways, but I have learned this the hard way and now I find if I get the harder tasks I have off my plate first the rest of my day is way more productive.

What does being an Entreprenista mean to you?

Being an Entreprenista means being innovative, ground breaking, flexible and being an excellent multitasker 🙂 As being a woman, especially during this time, we have been pushed to balance it all.

Share it!

Posted in

Leave a Comment

Randi Shinder on how SBLA explores the intersection of science and beauty to create skincare products that address universal aging concerns

Describe your business in a few words? SBLA uses the intersection of science and beauty to create skincare products that address universal aging concerns. The non-invasive wand-delivery-system skincare line is clinically proven to build collagen, smooth, lift and tighten the skin while targeting the most fragile areas of the face and neck to deliver a…

How Heather Ouida and her co-founders are amplifying women’s voices in the gaming industry through the*gameHERs

Describe your business in a few words? The*gameHERs is a media platform and social networking community that connects, supports and amplifies women who game and who work in the gaming industry. Our mission is to advance the role, voice, image, and power of all women, femme-identifying and non-binary gamers who are comfortable in spaces that…

Creating a smarter swaddle with Hindi Zeidman through her company The Ollie World

Describe your business in a few words? It all started with an amazing infant named Oliver. I was a single foster parent and he was my foster son. When he came to me he was on the verge of being labeled failure-to-thrive because he struggled with the basics of eating and sleeping. He was also…

Jen Fuller on how Etta Loves delivers both babies’ cognitive development and calmness for parents through uniquely-designed baby products

Describe your business in a few words? Etta Loves baby essentials are uniquely designed with science to support babies’ visual and cognitive development, delivering wonder for babies and calm for parents in the everyday. What made you take the leap to start your own business? I had an idea that I couldn’t ignore when my…

How Jessica Jackson is achieving better sleep for both parents and their babies through The Mookabee Swaddle

Describe your business in a few words? The Mookabee Swaddle is committed to helping babies (and ultimately their parents!) achieve better sleep by utilizing the proven power of a parent’s scent. 10% of all profits are donated to Saving Mothers- a non profit dedicated to improving maternal health worldwide. What made you take the leap…

Stacie Stanley on empowering women through her swimwear brand STAYkini™

Describe your business in a few words? STAYkini™ is a swimwear revolution created to empower women through high-quality, backless, strapless swimwear that lets us move freely and soak up the sun while avoiding unwanted tan lines and accidental exposure. What made you take the leap to start your own business? I had the idea for…

Healing Trauma and Getting In Touch With Your Power with Kimberly Ann Johnson, Author of Call Of The Wild

What made you take the leap to start your own business? I’ve always worked for myself (beside when I waited tables and a brief foray into public school teaching). But I took the leap from a calling to a career when I became a mother. What was your background prior to starting your own business?…

How Nicole Boyd used her maternity leave to create Prept, a personal style and beauty help service delivered to consumers virtually so that everyone can feel Prept

Describe your business in a few words? Prept is an on-demand style + beauty concierge that matches women in need of style/beauty help to experts that can help in an affordable, personalized, and digital way. What made you take the leap to start your own business? Having TIME OFF from my corporate job while on…

Daniela Schiliro & Heather Kamback on co-founding inBodi Swim, a swimwear brand inspired by different places of the world the duo has traveled together

Describe your business in a few words? Each collection of inBodi Swim has been thoughtfully created based on different places around the world that we’ve been fortunate enough to see and experience. Along with the environments, colors, textures, cultures of each place; we are most inspired by the unique beauty that each and every woman…

Women Making Bold Moves In Business

Your next read: Ali Kriegsman, co-founder of Bulletin, has released her debut book How To Build A Goddamn Empire. We can’t wait to check it out!  🎉 An exciting partnership: Rocksbox, founded by Meaghan Rose, was acquired by Signet Jewelers, making their $1B service business goal that much closer. 🎉 Top sellers: The Jills Zeder Group, a women-led…

Jasmine Carter on how her own obsession for engagement rings led her to create Balacia, a custom bridal jewelry brand that allows shoppers to create the engagement and wedding rings of their dreams

Describe your business in a few words? Balacia is a custom bridal jewelry brand allowing shoppers to create the engagement and wedding rings of their dreams within their budget. We use diamonds, moissanite, and gemstones so buyers have endless options for colors, shapes, and sizes for their rings. In addition to rings, we also make…

How Julianne Fraser is creating meaningful dialogues with Dialogue New York, a global digital marketing consultancy that specializes in influencer marketing

Describe your business in a few words? Dialogue New York is a global digital marketing consultancy, that specializes in building influencer marketing strategies for luxury and lifestyle brands. What made you take the leap to start your own business? Over the last decade, I’ve watched as the Wild, Wild West of Influencer Marketing took shape,…

Tiffany Buzzatto on pioneering unbottled, undiluted, and uncomplicated slow beauty with her brand DEW MIGHTY

Describe DEW MIGHTY in a few words? We are pioneering unbottled, undiluted, and uncomplicated slow beauty. We plan to always deliver effective skin care products without fillers, sans water, free of nasty ingredients, and without plastic or trashy packaging to always USE LESS. DEW MORE™ What made you take the leap to start your own…

Molly Fienning on how Red Clay turned her into a hot sauce fanatic and CEO

Describe your business in a few words? Red Clay is a cold-pressed, made-for-foodies hot sauce and hot honey brand, named “Tabasco for the 21st century” by Food and Wine Magazine and “a hot honey to elevate your meal” by The New York Times. Crafted by a talented Southern chef, we focus on delicious flavor, sustainably-sourced…

Jhoanna Marissa, founder of WILLA Creative Agency, on creating her dream women-led digital creative agency in the fashion and lifestyle space

Describe WILLA Creative Agency in a few words? A digital-first creative agency working with beauty, fashion and lifestyle brands. What made you take the leap to start your own business? Not being able to find my dream job. I wanted to work in the digital e-commerce space specifically in beauty and fashion. And back when…