In Conversation with Anne Grady of the Anne Grady Group

Anne Grady_Blog Header

Describe your business in a few words?

We give people the tools and strategies to live their best life and the inspiration to put those lessons into practice.

What made you take the leap to start your own business?

I had worked for a small consultancy for 10 years and wanted to go out on my own but was terrified. After spending two months living at the Ronald McDonald House while my son underwent inpatient psychiatric treatment, my confidence became stronger than my fear. I realized if I could do that, I could do anything.

What was your background prior to starting your own business?

I have a M.A. in Organizational Communication and have spent the last two decades consulting, providing training and professional development, and presenting keynote addresses around the world. I worked in corporate America and quickly realized that I could spread my message faster if I worked with multiple companies. I joined a small consulting firm, worked there for 10 years, and finally had the confidence to go out on my own.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

This question made me giggle because I didn’t know what I didn’t know. I had no idea how to market. My marketing strategy consisted of free speaking events, lots of cold calls, and endless networking meetings. It was a slow process, but it paid off.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

For years I was focused on what I thought my clients needed. I shared my expertise, ideas, opinions, and strategies. What I missed in that equation was curiosity and listening to find out what my clients really wanted and needed. I was so busy trying to sell them my services, I didn’t stop long enough to figure out if it was the best solution. I learned that telling isn’t selling. Since then, I have learned to ask questions, get curious, and understand the challenges of the client. If I am the best solution, awesome. If not, I’m completely forthcoming and honest.

What is the accomplishment you are the most proud of to date?

Using my voice and platform to become a mental health advocate as well as building a successful business and awesome team while raising two children, one with severe special needs. It has not been easy, and I don’t balance it flawlessly. I am proud that I’ve never given up.

How has your business or industry been impacted by the COVID-19 pandemic?

Radically. Most of our events were in-person, and we have pivoted to being completely virtual. It was a tough transition, but I’m so proud of my team for making it happen.

What’s next for your business? What can we expect to see over the next few years?

We will be expanding into digital products and merchandise, as well as growing our keynote and training business. Most importantly, we will continue to be on the front lines, advocating for mental health.

What is the biggest lesson you have learned in 2020?

That adversity and challenge is the road to growth. There is no strength without struggle.

What do you know now that you wish you knew when you were first starting your business?

That regardless of what happened, I would figure it out. I’ve also learned that when your “Why” is clear, the “What” and “How” will get worked out.

How have you managed to stay grounded this year?

Focusing on the goal. Is what we are doing getting us closer to our purpose. Lots of self-compassion, giving myself and my team permission to give ourselves grace, and believing that the work we do is important enough to fight for.

Do you believe in work/life balance? What are some of your best tips?

Absolutely not. But I don’t think the goal should be balance. I believe the goal should be figuring out what our most important priorities are and spending the majority of our time there without apologizing for it.

I suggest identifying what is most important in your life and then asking yourself, “Do my actions match my intentions?” Does your calendar reflect those priorities? If not, it’s time to re-evaluate.

What’s something our audience would be surprised to learn about you?

After my son’s second hospitalization, I was diagnosed with a tumor in my salivary gland. Removing it resulted in facial paralysis, a scratched cornea, eye surgery, and six weeks of radiation. Because of my lack of depth perception, I fell down a flight of stairs, breaking my foot in four places the weekend before the eye surgery. I don’t just teach resilience, I live it.

What are your top 3 tips to stay productive each day?

  • Identify your top 5 or 6 high payoff activities (the activities that generate the biggest return for the time you have invested). Do those first and let the other stuff fill in the space. It’s easy to get busy being busy. Unfortunately, busy doesn’t equal productive, it equals exhausted.
  • I plan and prioritize my day at the beginning and end of each day. It’s not always executed flawlessly, but it keeps me out of the busy trap.
  • I take time for breaks and self-care. It’s easy to get lost in work, but taking breaks and taking care of yourself is a requirement for resilience and increased productivity.

What does being an Entreprenista mean to you?

It means that you choose faith over fear and growth over comfort. It’s not easy and fear and insecurity is part of the package. It’s what you do in spite of it because your purpose is more important.

Share it!

Posted in
Tags

Leave a Comment





8 Inspiring Latinx Entreprenistas that have launched groundbreaking companies

In celebration of National Hispanic Heritage Month, we’ve put together a list of 8 incredible Latinx women founders that have launched groundbreaking companies. Check it out: Jessica Alba: The Honest Company Founded in 2011, The Honest Company makes sustainable, well-designed products that work – built on transparency, trust, and a deep sense of purpose. In…

Susan Sarit of Operations-Made Easy on achieving your goals by getting organized

Describe your business in a few words: I am a mom, daughter, sister, business owner, and more! I started my business for both financial freedom and to be a work-at-home mom. I created Operations-Made Easy to help diverse women with the Operations of their business. Deliberative, disciplined, and detail-oriented are just a few words we…

Lisa Nutt of Make Every Minute Count on personal and professional growth

Describe your business in a few words? The Make Every Minute Count ecosystem encourages us to go (do that thing), grow (personally and professionally) and give (through a membership based family to family giving circle). What made you take the leap to start your own business? I’m a serial entrepreneur. This is the third time…

Connection Coach Kristjana Hillberg on trusting your intuition and having an open mind

Describe your business in a few words: I’m a Connection Coach who helps women unearth their deepest desires, move from auto pilot to intentional action and prioritize their wellbeing. What was your background prior to starting your own business? I’m a multipotentialite – meaning, I have tried multiple things and tested multiple careers ranging from…

Martha Stewart & Marley Spoon: Finally Back to Delicious Meals For Everyone

Cuisine varies by culture, but no matter how societies segment and define themselves, certain foods show up in households across the globe — only differing in their forms. Some of a culture’s time-honored meals are created by its culinary icons.  Among America’s culinary icons, Martha Stewart is, without question, its most trusted. In 2014, Martha…

7 Entreprenista League Members share the biggest business challenge they overcame and what it taught them

Brand Photographer Brittney Guy-Atakpo of Brittney Jean Photography The biggest business challenge I have faced is sticking to a schedule that made me feel productive and good about my work ethic. What I have learned is that there is no right or wrong schedule or routine that produces success. I have been more grateful for…

Courtney Spritzer of WorkRobe on her “secret sauce” for a successful product launch

Describe WorkRobe in a few words? WorkRobes are designed to have you looking your best during any video meeting, so you can go from bedroom to boardroom in seconds and in comfort. My mission is to reimagine what you wear to work (from home).  Can you pinpoint the moment you knew you wanted to create…

Brand Photographer Brittney Jean Guy-Atakpo on helping women show up confidently on camera

Describe your business in a few words? I’m Brittney with Brittney Jean Photography & Company. I help women show up confidently in photos and on social media to grow their brand and business. I’m a Brand Photographer and Strategist. I have over 5 years working for Fortune 100 companies in sales and marketing and over…

Lorena Tapiero of Conscious Consulting on the power of networking

Describe your business in a few words? Conscious Consulting is a Latina-owned, bilingual marketing and public relations agency with 20 years of experience in the hospitality, sports and wellness sectors. Our thoughtful, comprehensive approach helps brands establish clear communication priorities and a long-range vision for meaningful press coverage, value-added partnerships and sustainable influencer relationships. As…

Lindsay Applebaum Stuart of Mamalux on the beginning stage of business

Describe your business in a few words? Mamalux is a first-of-its-kind leakproof sleep solution for breastfeeding moms. Our Kickstarter launches on 10/19! What was your background prior to starting your own business? I spent the first 10 years of my career as a sports journalist for the Washington Post and Sports Illustrated! So this has…

Jessica Bargenquast of Lady ChangeMakers on organic marketing strategies that work

Describe your business in a few words? Lady ChangeMakers is an exclusive e-commerce platform for women-owned businesses to gain valuable exposure and sales. Most of my life I’ve been encouraged to be seen and not heard. Growing up extremely introverted and shy I felt invisible. I wanted to create a platform so women-owned businesses could…

Jennifer Gligoric of EntrePods on the importance of mindset

Describe EntrePods in a few words? Cutting-edge entrepreneur and investor network answering the question “So Now What?” for business owners powered by fractional consultants and coaches with decades worth of experience. What made you take the leap to start your own business? I had no choice.  My mother owned a staffing company for 54 years…

Certified Financial Planner Maggie Gomez on investing and building wealth

Describe your business in a few words? An accessible place where anyone can learn to invest and build wealth, regardless of their net worth. What made you take the leap to start your own business? I realized that it was only those who were already wealthy that had access to quality financial guidance. I got…

Claire Jones of Cushy Couture on shifting paradigms in the fashion industry

Describe your business in a few words? Cushy Couture is a customer-driven clothing brand that creates high quality sweatpants in a wide range of colors and patterns that come in three different inseam lengths because we believe that you don’t have to settle for less. We create functional sweatpants that will last you for multiple…

Writer, Speaker, Podcaster, and Life Coach Chelsea Austin on taking care of yourself first

Describe your business in a few words? I advocate for others to find their own self-worth and acceptance through self-care, love, respect, and storytelling. What made you take the leap to start your own business? When I started writing my book and my blog, I don’t think I ever realized it would become a business.…