In Conversation with Amy Upchurch of Pink Stork

Amy Upchurch_Blog Header

Describe your business in a few words?

Pink Stork is the trusted Wellness Brand for Women. Pink Stork offers a variety of products to provide hope and to positively impact women to feel their best inside and out. We are a brand that believes in providing hope, faith, and a community.

What made you take the leap to start your own business?

I started Pink Stork in 2015 after overcoming my own personal health issues. During my first pregnancy, while my husband was away on Marine deployment, I was diagnosed with Hyperemesis Gravidarum, putting me in and out of the hospital throughout my entire pregnancy. The next 3 pregnancies were spent similarly, so when I found out I was pregnant with a 4th child I was determined to have a different experience. I was able to overcome my health issues after researching and discovering the power of natural remedies. I felt called by God to start a company that would allow me to help other women and inspire hope for them to overcome their own personal challenges.

Photography by Kimberly Lom

What was your background prior to starting your own business?

I attended Flagler College and received a degree in Strategic Communications. I had absolutely no business experience.

Did you always know you wanted to be an entrepreneur?

No, I don’t know if I even knew what the word even meant growing up. But I have always viewed the world differently. I feel like entrepreneurship comes naturally to me because of who I am and the way that I think. I have never been afraid to take risks and feel confident in my decisions. I went to a traditional school all the way up to high school when I decided to be homeschooled. This allowed me to take more initiative in my own education and figure out how to do things my own way. I thrived in that kind of environment.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I have learned that nothing goes as planned! I didn’t even know what marketing was when I first started the business. I was living on a military base with women who thought that I was crazy because I had semi trucks that were delivering all kinds of ingredients to my garage. They probably thought that I was selling drugs! A big marketing mistake that I made was dumping a ton of money into Facebook and Google ads and I lost it all! There have been a lot of lessons that I have had to learn the hard way while developing my business.

Photography by Kimberly Lom

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

Owning a business is a lot about having grit and knowing some things are outside of your control. An example is when Target called and decided to double our inventory size with us. We did not have enough products at the time but instead of giving up I gathered a group of Marines and we spent 48 hours straight busting our butts to create enough products and to get everything sent out on a semi in time.

I now know to expect challenges to arise and to just figure it out as you go. I have built that mentality within my team, to not be afraid to make mistakes and to do whatever it takes to make things happen. This is a part of our culture.

What is the accomplishment you are the most proud of to date?

I would have to say being a mom and a wife, it is hard work but it is also the most rewarding. My relationship with my husband Thomas has not always been easy due to our circumstances but we have always worked very hard at our relationship and have done whatever it takes to make it work.

Photography by Kimberly Lom

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

I really like to ask people “What are you passionate about?”. This company was created to help women and at the end of my day I want people on my team who are passionate about our mission. I believe passion drives everything that we do. I try to conduct the interview process as a relaxed conversation so I can gage how passionate they feel about our company.

How has your business or industry been impacted by the COVID-19 pandemic?

We have gained a lot of attention being a company that is within the wellness space. People are paying more attention to their health and what they are putting into their body. Because of this we have seen a lot of growth.

What’s next for your business? What can we expect to see over the next few years?

We want to be the #1 brand within the women’s wellness space. We are really narrowing our focus to create the most innovative and quality products for our consumers. We are customer OBSESSED and we want to create a community that supports women throughout every stage of their life.

What is the biggest lesson you have learned in 2020?

How important it is to have a singular focus to become #1. We have tried a lot of different avenues with the company this year and have found that it is really important for everyone on our team to be moving in the same direction. This can be extremely challenging when people are working remote, so we have had to learn how to establish excellent communication skills.

What do you know now that you wish you knew when you were first starting your business?

There are so many things I wish I would have known then, that I know now but I think you have to learn from experience.  Something I wish I knew is how important it is for a brand to be intentional… knowing the exact logo, color, and design would have saved us a lot of money. Also, finding the right team is so crucial to success. People are very important to the culture you create and I’m learning that as we’re continuing to grow and build the team. Sometimes it doesn’t matter what skills someone has, if they aren’t the right fit for the team and environment it just isn’t going to work. One bad hire can sour the entire team, and you need to acknowledge it right away.

How have you managed to stay grounded this year?

My kids are always keeping me grounded and humble. I also think that it is important to not be afraid to laugh at yourself and make mistakes.

Do you believe in work/life balance? What are some of your best tips?

As a business owner and the mother of five kids, I HAVE to prioritize my day. This requires keeping perspective on what I think is important in life and finding a way to balance it all. There is always more work to be done for the business, but my kids will only be kids for so long. I have to look at what I want to accomplish every day and prioritize when and where I will give my attention. You have to know if you are saying yes to something you are going to say no to something else.

 You also have to figure out what works best for you even if it goes against the mainstream. I chose to homeschool my kids so that we could all travel together and go and see different things. I am a big believer in doing what is best for you and adapting as it changes.

What’s something our audience would be surprised to learn about you?

I am not the best driver! I failed my drivers test 5 times and I only passed when the driver instructor said that he would pass me if I gave him my mother’s phone number. So sure enough, I did!

What are your top 3 tips to stay productive each day?

  • Prioritize.
  • Get enough sleep.
  • Exercise.

What does being an Entreprenista mean to you?

It means embracing your feminine qualities in business and using them as a strength! When people think of entrepreneurship there are stereotypical ways that you are expected to act, but using your feminine qualities such as intuition and vulnerability can be a strength in creating your business.

Share it!

Posted in
Tags

Leave a Comment





Melanie Rivera of Breaker28 on making an impact while finding joy in everyday life hiccups and surprises

Describe Breaker28 in a few words? We develop leaders with H.E.A.R.T. – Healthy, Equitable, Antiracist, Real and Trust-Centered. What made you take the leap to start your own business? I have been planning my business for four years – perfecting content, testing out approaches, and I feel that I have a message and a model…

Bex Gold of Brite Hair on combining ethics and fashion to drive innovation into the haircare space

Describe your business in a few words? Brite Hair makes quality ethical, vegan, cruelty free hair color & hair care products that are accessible and fun! What made you take the leap to start your own business? I founded a hair color brand after a long-term relationship ended – I was in my 30s and…

Sonya Tkacs of Recruitlynk on why marketing and selling your business as an owner never stops

Describe your business in a few words? The Recruitlynk mission is to recruit and source top executive and management talent with diverse backgrounds and experiences. We strive to help sustain and nurture inclusive cultures where differences drive innovative solutions and uphold diversity in the workplace. Our goal is to effectively hire leaders who care about…

Isabelle Tierney of The Feel Good Life on helping people lead more fulfilling lives with her ground-breaking methodology

Describe your business in a few words? I help individuals, as well as businesses, relieve stress and choose well-being. What made you take the leap to start your own business? I had a highly successful private practice for more than 20 years as a marriage and family therapist, but my personal life was anything but…

Brittany Whitlock of Big Mood Digital on why the thing you are afraid of is the thing you have to do!

Describe Big Mood Digital in a few words? I train business owners, marketers and teams on how to conquer digital marketing confidently making it approachable and manageable through private sessions and courses. What made you take the leap to start your own business? I love working with passionate people who get excited to learn something…

Courtlyn Jones of The Design Database on being a creative entrepreneur, and how she is helping freelancers create the career of their dreams

Describe your business in a few words? The Design Database is an online platform and community designed to be a support system for Creatives, helping them find jobs. What made you take the leap to start your own business? I was hired as a graphic designer at my “dream company,” 10 years after I set…

Erin Pohan of Upkeeping on overcoming fear, and her three best tips for staying productive

Describe your business in a few words? My goal with UpKeeping is to continually evolve to meet the financial accounting needs of entrepreneurs. We currently offer full-service bookkeeping services, accounting clean-ups and QuickBooks training. What made you take the leap to start your own business? For most of my life, I sat back and watched…

Danielle Elias Las of Bump’n Clothing on growing a business while giving back to the IVF community

Describe Bump’n Clothing in a few words? The ultimate in maternity and postpartum apparel. What made you take the leap to start your own business? The desire to create the perfect maternity pant while giving back to the IVF community. What was your background prior to starting your own business? Attorney; In House Counsel for…

Miriam Airington-Fisher of Airington Law on combining law and entrepreneurship and how she is making an impact

Describe your business in a few words? Airington Law is a women-lead law firm specializing in defending against wrongful convictions and litigating civil rights issues What made you take the leap to start your own business? I initially started my law practice out of necessity. I went through a divorce and became a single mom…

Michele Henry of FACE FOUNDRIÉ on why she leans into her fears, and the importance of dreaming big

Describe FACE FOUNDRIÉ in a few words? Efficient and effective focused facial bar specializing in all things face, facials, lashes, brows, and skincare. What made you take the leap to start your own business? I worked in my parents’ small inground pool business from age 13 all the way through college. Being an entrepreneur is…

Ashley Spriggs of Pivot Media on the power of genuine relationships

Describe your business in a few words? We are a media firm that gets your message the attention it deserves. We offer services in Public Relations and Podcast Management. What made you take the leap to start your own business? It was the right time! I was growing my client list as an independent contractor…

Mary Allard of The Third Place podcast on inviting listeners to explore uncomfortable conversations in a safe space

Describe your business in a few words? The Third Place podcast is a weekly podcast that invites listeners into the hard conversations that we have a tendency to avoid. It is a podcast that “goes there,” within a safe place where curiosity is encouraged, differences are welcomed, and empathy is embraced through healthy dialogue. What…

Kelsea Olivia of East Olivia Creative on creating experiences that spark curiosity, joy, and connection

Describe your business in a few words? East Olivia is a boutique creative agency that specializes in large-scale floral installations. What made you take the leap to start your own business? I have been starting businesses since I was a child, selling my crafts and babysitting. As an adult, I had an innate desire to…

Tiffany Roman of Small Biz Highlight on creating a platform to help small businesses thrive

Describe your business in a few words? Small Biz Highlight is a web show, created to help introduce the people behind a small/local business, their products and services, and discuss how COVID affected them. What made you take the leap to start your own business? Back in April 2020, COVID shutdowns were in full effect…

11 Mamaprenistas share their best productivity tips to manage a business and a family

1) Tierney Larkin, Founder at Larkin Living Spaces: “Be sure to have a designated space to work that is just for you and your business. It can be a makeshift office in the corner of a room, or even a traveling cart that you can take around with you to store all of your supplies…