In Conversation with Amanda Goetz of House of Wise

Amanda Goetz_Blog Header

Describe House of Wise in a few words?

Helping women take control of their sleep, sex, stress and wealth.

What made you take the leap to start your own business?

In 2019 I realized there was still a stigma in the world of cannabis for women like me – trying to “have it all” yet there is no stigma around drinking wine and alcohol (in fact Mom TikTok celebrates it!). Alcohol has such horrible effects on your sleep and stress levels and I knew I could help. I quit my corporate job in the middle of a pandemic with my 3 kids at home and started House of Wise. I incorporated in May 2020, raised a round of VC capital in July and we launched our first product line on December 1st. 

What was your background prior to starting your own business?

Marketing, Former Founder of a wedding tech company and leading brand marketing at The Knot for the past 5+ years.

Did you always know you wanted to be an entrepreneur?

It’s less about being an entrepreneur and more about making an impact. I love the 0-1 of a new company.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I brought a group of women along with me. I kept them in the loop every month through email updates and when it was time to tell the world, they helped me do it. I want them to feel just as much a part of House of Wise as I do.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

My most challenging time was deciding what makes me happy vs. unhappy in a role. The Knot was acquired and merged with our biggest competitor, my team doubled in size and we were now global yet my ability to impact the company’s day to day decreased…I was more of a manager than a maker…and it was so hard for me to come to terms with that. 

In terms of mistakes, I don’t believe in regret. I have gone through divorce, miscarriage, infertility…some of life’s hardest moments and I came out stronger and more self aware. I definitely make mistakes but I view them as “growth moments”. Life is about framing 🙂

What is the accomplishment you are the most proud of to date?

Honestly…raising a round of pre-seed capital in the middle of a pandemic with a full time job and 3 kids at home.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

Interviewing is about Culture + Mission + Expertise + Drive. I truly love asking “how will this role help get you to where you want to be in 5 years?” It shows me 1) they are strategic / long term thinkers and 2) they’ve thought about what they want to get from their role and how our company is positioned to give it.

How has your business or industry been impacted by the COVID-19 pandemic?

The cannabis industry is on pins and needles right now waiting to see what new regulations are going to be passed during this presidential transition.

What’s next for your business? What can we expect to see over the next few years?

My hope is to continue to grow the House of Wise brand, content and product line to help women live lives on their own terms. I’m going to attempt to raise a seed round in 2021!

What is the biggest lesson you have learned in 2020?

Just because you can handle something, doesn’t mean you should. 

I allowed myself to break down more times this year. Not because I had to, but because I wanted to. I needed more breaks and rest than ever before and I didn’t punish myself for it like I normally would. A lot more self love came out of 2020.

What do you know now that you wish you knew when you were first starting your business?

Fill your gaps quickly. I don’t know fulfillment, co-packing, packaging, etc. My approach is always to do the things myself the first time so I can be empathetic and a more knowledgeable hiring manager / boss but I could have saved a lot of time if I spent more energy getting help / asking for help vs. trying to figure it out myself.

How have you managed to stay grounded this year?

My kids keep me grounded. When I look at them and realize it’s not just my world that has been flipped upside down, I slow down and have empathy for them and meet them where they are…which is usually on the floor playing LOL dolls and Blaze.

Do you believe in work/life balance? What are some of your best tips?

I don’t believe in balance but rather intention. Some days I am kick-ass at work and phone it in on the mom-front and some days I let my emails stack up while we go to the park. I set intentions for every day and don’t allow guilt to creep in.

What’s something our audience would be surprised to learn about you?

I’m a first generation college grad and had to be a Hooters waitress in college because I paid for college myself and my marketing internship + group fitness instructor jobs did not pay the bills.

What are your top 3 tips to stay productive each day?

  • Own your time (I don’t allow any meetings from 8-11am so I can get my work done). 
  • Get a good night of sleep (it affects everything).
  • Be present and stop context switching / multitasking. You will inevitably lose productivity.

What does being an Entreprenista mean to you?

It means redefining the current stereotype of the Entrepreneur: the 27 year old single tech guy from Silicon Valley. We can be forging our own paths at any stage of life!

Share it!

Posted in
Tags

Leave a Comment





How to achieve a life of financial freedom with Alisha Pennington of ATvantage Athletic Training

Describe your business in a few words? Empowering, Dynamic, and Comprehensive. What made you take the leap to start your own business? I have been a business owner in a very niche industry (athletic training) for almost 10 years, so I have experienced the freedom and flexibility that comes with being a business owner. My…

How Jenny Strebe used positive affirmations and crystal healing to create her modern haircare brand AIIR Professional

Describe AIIR Professional in a few words? A modern haircare brand that is focused on well being through positive affirmations & crystal healing. What made you take the leap to start your own business? As I was driving every aspect of my stylist business and social media facets, the peace and relief I found in…

How FLyQuest CEO Tricia Sugita is using the esport platform to affect real change and make people happy

Describe your business in a few words? FlyQuest is an esports organization competing in the franchised League of Legends League Championship Series (LCS). What made you take the leap to help transform FlyQuest into the organization it is today? One of my primary goals throughout my career in esports has been to create a community…

Lauren Montgomery, founder of Monty’s, on making simplicity the new sophistication through her line of plant-based dairy products

Describe your business in a few words? Monty’s makes clean and craveable plant-Based essentials like cream cheese and butter that nourish your mind & body. With simplicity and nutrition at the core of the brand, Monty’s selection of cream cheeses and butter are made from real-food ingredients and crafted using time-honored techniques like fermentation. What…

How Maradith Frenkel turned bamboo into pajamas for the whole family with Little Sleepies

Describe Little Sleepies in a few words? We make buttery soft bamboo sleepwear that your whole family will love. What made you take the leap to start your own business? I saw a white space in the market after I had my son. I absolutely could not find a sleeper that checked all of the…

Erin Coles couldn’t find exactly what she was looking for in a band for her wedding so she launched her own — The Metropolitan Players

Describe your business in a few words? The Metropolitan Players is a wedding band collective based out of NYC – so we provide incredible music for weddings! What made you take the leap to start your own business? When my husband and I were planning our own wedding, we couldn’t find exactly what we were…

Azora Zoe Paknad on creating a new entry point to sustainability with Goldune

Describe Goldune in a few words? We make sustainability less beige! What made you take the leap to start your own business? I was into the sustainability world, personally and professionally, but I didn’t see myself in any of the dominant narratives I saw on Instagram or online in general. On one end of the…

Elisa Marshall on creating warm, French-inspired spaces with Maman, a collection of NYC-based cafés and venues

Describe your business in a few words? Maman is a New York City-based collection of cafĂ©s and event venues, offering family inspired recipes with French influences in a warm and welcoming home like environment  What made you take the leap to start your own business? Before I opened Maman, I had many passions and there…

Kim Hehir, co-founder of Brutus Broth, on enhancing your dog’s health through specially formulated bone broth

Describe your business in a few words? Brutus Broth is the latest innovation in pet health, made with human-grade bone broth that has been specially formulated to enhance any dog’s existing diet by adding beneficial nutrients, amino acids, and joint protecting supplements. What made you take the leap to start your own business? Sue’s dog…

How a lack of female empowerment in the real estate industry lead Marina Shiferman to create her business, The Real Estate Academy

Describe your business in a few words? I teach women how to buy and own real estate correctly so they can be the bad ass queens of their own lives. What made you take the leap to start your own business? I was a realtor for 10 years, I loved it but something was missing.…

Carla Olivia on revolutionizing the beauty bar experience with DashBar

Describe your business in a few words? DashBar is beauty made efficient! We are one stop beauty and wellness for the modern woman. What made you take the leap to start your own business? I have been an entrepreneur since I was 22 years old. I started my first business because a great opportunity was…

Christina Matteucci (a.k.a TeucciMama) on her 19-year tenure as the ultimate Number Two

Describe your business in a few words? I’m Christina Matteucci, Executive Director of David Beahm Experiences and proud “Number Two” to celebrity event designer David Beahm. I’ve produced legendary soirĂ©es all around the globe, but it’s my unique, 19-year tenure as the ultimate Number Two that qualifies me as a sought-after speaker and coach. In…

Niki Shadrow Snyder on coining the term “givefluencer” and making an impact with the Project Pop Drop foundation

Describe your business in a few words? My husband and I started the idea for the Project Pop Drop foundation on our first date. Our business sponsors a monthly drop off at a different homeless shelter each month. We spearhead these donation events with our children, and with local businesses and schools. We call this…

How Natasha Case of Coolhaus is disrupting the dessert space with cutting-edge ice cream creations

Describe Coolhaus in a few words? We are an innovative dessert company, specializing (for the time being) in ice cream/ice cream novelties. We are known for thinking outside the box, super unique partnerships, a truly cutting-edge brand identity and an inventive way of entering the marketplace with our trucks, brick and mortars, and now national…

How Jennifer Jolorte Doro used strategic partnerships to build Nouri from the ground up

Describe Nouri in a few words? Supporting people to feel their best. What made you take the leap to start your own business? I wanted something of my own. I’ve worked for many successful entrepreneurs and I knew I could do “it” my way and really enjoy it. What was your background prior to starting…