In Conversation with Allie Egan of Veracity Selfcare

Allie Egan_Blog Header

Describe Veracity Selfcare in a few words?

I can do it in one – revolutionary. We are the first skincare brand to start identifying and treating root causes of skin issues and not just symptoms.

What made you take the leap to start your own business?

I struggled for years with dry patches on my face. I tried every skincare product and hack out there, but nothing helped. It wasn’t until I was having trouble getting pregnant and went in for testing that I learned I had hypothyroidism, a condition that was causing my dry patches. Once I found out the root cause of my skin issues I was able to adjust my diet, lifestyle, and skincare regimen and saw immediate and permanent results. The goal of starting Veracity is to help other women get answers much faster than I did, and hopefully change the skincare game while we’re at it.

What was your background prior to starting your own business?

When I decided to make the leap, I was CEO of the iconic fashion brand, Cynthia Rowley. But before that I had worked in beauty and skincare at some of Estee Lauder’s best brands including La Mer, Clinique, and Origins. “In my previous life” as I like to say, I was an investor in consumer businesses like beauty and personal care at L Catterton.

Did you always know you wanted to be an entrepreneur?

Subtly – my first experience in the workforce was with big corporate institutions. I thought it was cool because my mom could recognize the companies I was working with. It wasn’t until my experience as an investor, meeting founders every day and hearing their stories, that it really clicked for me. I wanted their job. The idea of actually building a business from the ground up all and bringing it to life was so exciting to me.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

We’re still in the thick of it as we just soft launched in December, but what I’ve learned is the power of grassroots efforts. Soliciting (without shame) my friends and family to follow us and spread the word and gaining the confidence to tell everyone I interacted with. I feel lucky to be surrounded by such a loving and supportive community. Also, never underestimate the power of manifestation!!

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

I started this business three months pregnant in the midst of a pandemic. If that wasn’t crazy enough, I think anytime you introduce something completely new (like testing) to an established market people will question you and that leads you to question yourself. What has inspired to keep me going is the feedback and appreciation we have gotten from our early customers. I learned that you should accept feedback from everywhere, but follow through on the feedback from the people you’re serving.

What is the accomplishment you are the most proud of to date?

Never giving up. I didn’t give up in my quest to figure out my health and skin issues, nor in the throws of infertility to have my son. I think about that everyday when it comes to Veracity. I promise not to give up on creating the best experience for our customers in the journey towards helping them discover the truth of their individual skin.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

It’s not one stock question, but the most important thing for me is to tease out whether people are truly team players. I want the people working for me to be flexible and willing to participate in the responsibilities of every position. I never want anyone who works with me to say “that’s not my job.” I want my team to feel empowered to understand and take ownership of every aspect of the brand.

How has your business or industry been impacted by the COVID-19 pandemic?

I raised capital nine months pregnant via Zoom. One of the positive aspects of this pandemic is that I am able to focus on my business while also spending time with my son. I think everyone has a newfound appreciation for their health – I’m just happy I can give people the tools to learn more about it.

What’s next for your business? What can we expect to see over the next few years?

We wanted the initial launch of Veracity to act as a knowledge platform in order to cultivate a community. We didn’t want to push products without first giving people a taste of who we are and what we stand for. On our platform, people can access information about common skincare and hormonal health related topics from both healthcare experts and real people who have experienced these issues themselves. We are excited to bring our testkit to the masses and share our amazing products with you this coming Summer. They are effective in treating hormonal imbalances, while also endocrine-disruptor-free and safe for pregnancy and breastfeeding.

What is the biggest lesson you have learned in 2020?

Patience – which has always been a weakness of mine. We’ve all had to practice patience in a totally new way during this pandemic. I’m hoping it’s a skill I can carry with me through 2021.

What do you know now that you wish you knew when you were first starting your business?

Support is everything. Having a strong support system as well as early customers and investors who believe in us and what we are doing will be the driving force behind our success.

How have you managed to stay grounded this year?

Having my son Cooper has kept me grounded more than I could have ever imagined. Despite all of the hardship our country has endured this year he gives me hope and makes me want to fight for a better future.

Do you believe in work/life balance? What are some of your best tips?

Instead of focusing on balance I try to focus on joy. Doing so brings me all the balance I need. (We’re also doing a piece on the science of joy on our site!)

What’s something our audience would be surprised to learn about you?

I love to run. I’ve run 12 marathons and I am actually a certified running coach.

What are your top 3 tips to stay productive each day?

  • Think about your priorities each day before opening your to do list – that will guide you towards what is truly important. 
  • Reserve time for thinking/brainstorming. Block it off in your calendar – it’s more important than emails! 
  • Take time to practice self care. This is why I love skincare so much. In 2 minutes you can do so much to pamper and care for yourself.

What does being an Entreprenista mean to you?

Being an Entreprenista to me means embracing my multiple roles and responsibilities. I am a CEO, a mom, a runner, and a friend. Hopefully, my multifaceted experiences within all these roles enables me to become a better leader and founder too.

Share it!

Posted in
Tags

Leave a Comment





Randi Shinder on how SBLA explores the intersection of science and beauty to create skincare products that address universal aging concerns

Describe your business in a few words? SBLA uses the intersection of science and beauty to create skincare products that address universal aging concerns. The non-invasive wand-delivery-system skincare line is clinically proven to build collagen, smooth, lift and tighten the skin while targeting the most fragile areas of the face and neck to deliver a…

How Heather Ouida and her co-founders are amplifying women’s voices in the gaming industry through the*gameHERs

Describe your business in a few words? The*gameHERs is a media platform and social networking community that connects, supports and amplifies women who game and who work in the gaming industry. Our mission is to advance the role, voice, image, and power of all women, femme-identifying and non-binary gamers who are comfortable in spaces that…

Creating a smarter swaddle with Hindi Zeidman through her company The Ollie World

Describe your business in a few words? It all started with an amazing infant named Oliver. I was a single foster parent and he was my foster son. When he came to me he was on the verge of being labeled failure-to-thrive because he struggled with the basics of eating and sleeping. He was also…

Jen Fuller on how Etta Loves delivers both babies’ cognitive development and calmness for parents through uniquely-designed baby products

Describe your business in a few words? Etta Loves baby essentials are uniquely designed with science to support babies’ visual and cognitive development, delivering wonder for babies and calm for parents in the everyday. What made you take the leap to start your own business? I had an idea that I couldn’t ignore when my…

How Jessica Jackson is achieving better sleep for both parents and their babies through The Mookabee Swaddle

Describe your business in a few words? The Mookabee Swaddle is committed to helping babies (and ultimately their parents!) achieve better sleep by utilizing the proven power of a parent’s scent. 10% of all profits are donated to Saving Mothers- a non profit dedicated to improving maternal health worldwide. What made you take the leap…

Stacie Stanley on empowering women through her swimwear brand STAYkini™

Describe your business in a few words? STAYkini™ is a swimwear revolution created to empower women through high-quality, backless, strapless swimwear that lets us move freely and soak up the sun while avoiding unwanted tan lines and accidental exposure. What made you take the leap to start your own business? I had the idea for…

Healing Trauma and Getting In Touch With Your Power with Kimberly Ann Johnson, Author of Call Of The Wild

What made you take the leap to start your own business? I’ve always worked for myself (beside when I waited tables and a brief foray into public school teaching). But I took the leap from a calling to a career when I became a mother. What was your background prior to starting your own business?…

How Nicole Boyd used her maternity leave to create Prept, a personal style and beauty help service delivered to consumers virtually so that everyone can feel Prept

Describe your business in a few words? Prept is an on-demand style + beauty concierge that matches women in need of style/beauty help to experts that can help in an affordable, personalized, and digital way. What made you take the leap to start your own business? Having TIME OFF from my corporate job while on…

Daniela Schiliro & Heather Kamback on co-founding inBodi Swim, a swimwear brand inspired by different places of the world the duo has traveled together

Describe your business in a few words? Each collection of inBodi Swim has been thoughtfully created based on different places around the world that we’ve been fortunate enough to see and experience. Along with the environments, colors, textures, cultures of each place; we are most inspired by the unique beauty that each and every woman…

Women Making Bold Moves In Business

Your next read: Ali Kriegsman, co-founder of Bulletin, has released her debut book How To Build A Goddamn Empire. We can’t wait to check it out!  🎉 An exciting partnership: Rocksbox, founded by Meaghan Rose, was acquired by Signet Jewelers, making their $1B service business goal that much closer. 🎉 Top sellers: The Jills Zeder Group, a women-led…

Jasmine Carter on how her own obsession for engagement rings led her to create Balacia, a custom bridal jewelry brand that allows shoppers to create the engagement and wedding rings of their dreams

Describe your business in a few words? Balacia is a custom bridal jewelry brand allowing shoppers to create the engagement and wedding rings of their dreams within their budget. We use diamonds, moissanite, and gemstones so buyers have endless options for colors, shapes, and sizes for their rings. In addition to rings, we also make…

How Julianne Fraser is creating meaningful dialogues with Dialogue New York, a global digital marketing consultancy that specializes in influencer marketing

Describe your business in a few words? Dialogue New York is a global digital marketing consultancy, that specializes in building influencer marketing strategies for luxury and lifestyle brands. What made you take the leap to start your own business? Over the last decade, I’ve watched as the Wild, Wild West of Influencer Marketing took shape,…

Tiffany Buzzatto on pioneering unbottled, undiluted, and uncomplicated slow beauty with her brand DEW MIGHTY

Describe DEW MIGHTY in a few words? We are pioneering unbottled, undiluted, and uncomplicated slow beauty. We plan to always deliver effective skin care products without fillers, sans water, free of nasty ingredients, and without plastic or trashy packaging to always USE LESS. DEW MORE™ What made you take the leap to start your own…

Molly Fienning on how Red Clay turned her into a hot sauce fanatic and CEO

Describe your business in a few words? Red Clay is a cold-pressed, made-for-foodies hot sauce and hot honey brand, named “Tabasco for the 21st century” by Food and Wine Magazine and “a hot honey to elevate your meal” by The New York Times. Crafted by a talented Southern chef, we focus on delicious flavor, sustainably-sourced…

Jhoanna Marissa, founder of WILLA Creative Agency, on creating her dream women-led digital creative agency in the fashion and lifestyle space

Describe WILLA Creative Agency in a few words? A digital-first creative agency working with beauty, fashion and lifestyle brands. What made you take the leap to start your own business? Not being able to find my dream job. I wanted to work in the digital e-commerce space specifically in beauty and fashion. And back when…