Ilana Fischer of Whisps – Getting to Yes

February 10, 2020
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Getting to “yes”. That’s been a mantra that has driven Intraprenista-turned-Entreprenista Ilana Fischer, cofounder and CEO of Whisps, to turn a simple idea (to turn an ingredient into a snack) into an amazing, and delicious, company, and a new food category. Eventually this led to spinning it off from her employer. Now Whisps, the tastiest cheese crisps you’ve ever tasted, is up to five flavors, sold in major retailers from Costco to Amazon to Target, and growing fast! Ilana joins Socialfly Co-Founders Stephanie Cartin and Courtney Spritzer for a conversation about her career and describes her journey to success, including how the Whisps team had to pull a launch of a new flavor, and why the solution led to creating an exclusive cheese of their own; the challenges and joys of being a mom who is an entrepreneur; why a tragedy makes Ilana appreciate what she has now, and why her heart has been stretched two ways; managing a major rebrand; tips for hiring the right team; and, what Mindy Kaling has taught Ilana. Plus, a surprise!

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