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How To Trust Your Gut in Business and Health with Claire and Ellen Rudolph of WellTheory

February 6, 2023

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Highlights

  • Claire and Ellen talk about their childhood business 1:58
  • Ellen and Claire share about their backgrounds 5:00
  • Ellen gives us details about her health journey and how it caused her to start WellTheory 9:47
  • Ellen discusses the differences between what WellTheory is now versus what she thought it would be in the beginning 21:01
  • Claire shares what a member of WellTheory can expect in their membership 25:16
  • Ellen talks about marketing and how sharing her story went viral 29:08
  • Claire and Ellen share the learning lessons of starting a membership business model 32:48
  • Ellen gives advice about fundraising 35:49
  • Rapid fire questions 39:57
  • Managing a public persona as a private person 44:11
  • How Claire and Ellen balance their relationship as sisters and co-founders 46:22
  • What being an Entreprenista means to Claire and Ellen 49:25

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