Adriana dealt with bullying her entire life. In college, she made bracelets for her sorority as a way to remind the women of self love and community. Soon, she realized that she could combine her desire to be a boss with her love of inspirational bracelet making to create a company that would reach the masses and help foster a community of encouraging women.
Today, we sit down with Adriana Carrig, founder and CEO of Little Words Project, a bracelet company that aims to build community and encouragement. She shares her secrets to hiring, how her marketing has changed over the years, how Little Words Project got into Target, and so much more.
“We really, as women, needed a reminder, a daily reminder to be kind to one another, love ourselves, and then also kind of lift one another up and kind of share that love as we come across it.” - Adriana Carrig
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
If you’re looking to take your business to the next level:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
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Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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Highlights
- Adriana shares where the idea to start Little Words Project came from 3:12
- Adriana talks about how she knew it was time to hire 9:41
- Adriana discusses her learning lessons 17:56
- Adriana shares her secret to hiring the right people 22:15
- Adriana gives insight on how marketing has changed over the years 28:49
- Rapid fire questions 36:01
- Adriana discusses managing a business while struggling with infertility 37:51
- Adriana shares how Little Words Project got into Target 45:22
- What being an Entreprenista means to Adriana 50:34