How to Fund Your Business Growth with Kendra Bracken-Ferguson

WP headshot (10)

Kendra is a truly exceptional Entreprenista who firmly believes that two brains are always better than one and more can be accomplished together than alone. As a serial entrepreneur, venture capitalist, and podcast host of Business and The Beat, Kendra has focused her career on providing community and education for Black founders building lifestyle, beauty, and wellness businesses. As a pioneer in the digital media space, Kendra has been named one of Essence Magazines’ “17 Inspiring Black Executives Redefining the Face of Beauty” and is one of only 100 Black women to raise over 1 million dollars in venture funding.

Today, we have the honor of sitting down with Kendra Bracken-Ferguson, founder and CEO of BrainTrust, an all-encompassing ecosystem of mentorship, education, and community that also provides social media, influencer marketing, and brand development for Black Beauty and Wellness Founders. She shares with us the game-changing advice she received from Ralph Lauren’s Chief of Staff and her own advice for creating successful business partnerships. Kendra also shares advice for founders that are currently raising capital, the litmus test she uses when she starts a new business, and so much more!

“Success doesn’t mean that you have a billion-dollar company that you exit. There’s success in everything that we do every single day. And so we can’t get caught up in what success looks like for another company” – Kendra Bracken-Ferguson 

If you’re looking to take your business to the next level, join the Entreprenista League today at We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

  • Kendra’s journey to becoming an entrepreneur (2:55) 
  • Kendra’s biggest struggles in the early days of building her agency (8:20) 
  • Kendra’s take on co-founder disagreements and deciding when to raise capital (11:31)  
  • Working with a business coach (16:43) 
  • Kendra breaks down her catalog of business ventures (20:25) 
  • How Kendra keeps track of her business ideas (28:11)  
  • Kendra’s craziest moments along her Entreprenista journey (29:52) 
  • Kendra shares what to remember when selling your business (33:04) 
  • Kendra’s vision for the future (38:16)
  • Kendra’s advice for founders looking for funding or trying to raise capital (40:55) 
  • Kendra shares her fund’s criteria for investing in companies (43:55)  
  • Collaboration over competition as an Entreprenista (47:13 ) 

Our Favorite Quotes:

  • “You don’t have to go and start something new you can create within what you already have. It’s just the wherewithal and the self-awareness to check yourself and then to make sure that it’s completing the circle of what you’ve created.” – Kendra Bracken-Ferguson
  • “Don’t sell yourself short when it comes to financing your business “ – Kendra Bracken-Ferguson
  • “The whole beauty of having co-founders, having been a solo founder, is you really can split the weight, but you have to communicate what that splits gonna look like. And you have to play to each of their strengths. And you constantly have to be in communication.”  – Kendra Bracken-Ferguson   
  • “I have a network of so many people, where I’m like, this deal may not work for me, but here’s a deal for you. And that, to me, is just as exciting because no one funds can invest in every single thing or support every single person. And so the greater our network is, the more that we’re collaborating, the greater capital that can flow to businesses and diverse business owners.” – Kendra Bracken-Ferguson

Connect with Kendra:  

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at We can’t wait to welcome you, support you, and be part of your business journey!

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Share it!

Posted in

Leave a Comment

Shaping the Future of Media Production with Lena Jenkins-Smith

“As a leader, I knew that it was important for me to know the job. I have to know what it takes financially, physically, mentally to do any job. I would never want to tell somebody to do a job and be responsible for managing them in that position if I didn’t know what the…

Self-Care as a Leadership Strategy with BetterHelp’s Haesue Jo

“You’re pushing yourself beyond what you feel is comfortable, which means you’re gonna have chapters of discomfort or feeling like, ‘I’m not really sure if I’m there yet. And sometimes that’s true. Sometimes you’re not there yet. It’s good to tune into that because then you know where you should be focusing to improve.” In…

Tara Magalski on Founding a Spirit-Led Community for Holistic Health

Hi, Tara! Please share a brief introduction about yourself and your business: My name is Tara Magalski, and I am a wellness maven and the founder of Divine Lifestyles, and the DL Collective: a membership-style spirit-led community and online holistic health + healing resource center, an online sanctuary to experience a deeper state of alignment…

Tysheda Williams on Her Journey to Founding a Luxury Experience Company

Hi, Tysheda! Please share a brief introduction about yourself and your business: Hi, I’m Tysheda Williams. With an unwavering passion for curating enchanting experiences, I’ve spent years cultivating memories that transcend borders. From exploring the historic wonders of Europe to immersing myself in the vibrant cultures of Asia, the opulence of Dubai, and countless more…

Mayra Gomez-Sanchez on Her BIPOC Copywriting and Marketing Company

Hi, Mayra! Please share a brief introduction about yourself and your business: Hello everyone, I’m Mayra (my-rah) Founder and CEO of Cultural Visionaries – a copywriting and marketing strategy and a Latina-run company. I write for BIPOC business owners—and anyone who shares my values and vision—wanting to create a meaningful impact on other people’s lives.…

Making a Marketing Impact with Lindsey Breitwieser

“We don’t have to do a million things, we just have to do the right things. We often feel like ‘I don’t have a big budget to spend on ads and that’s why I’m not successful.’ We’re chasing all of these different marketing tactics… In truth, we don’t actually need to be doing that much.”…

Kwandaa Roberts Shares Her Success Story Making Modern Dollhouses

Hi, Kwandaa! Please share a brief introduction about yourself and your business: I’m Kwandaa Roberts, an OB/GYN and interior designer who sells high-style, modern dollhouses called Tiny House Calls. What excites you about being an Entreprenista League member? I have found networking with other women entrepreneurs to be one of the most important tools in…

Personalizing Maternal Wellness through One Tribe with Emilie Fritz Veloso

“Keep the momentum going. And that’s continuous meetings, continuous networking. And then set dates really set a, ‘We are looking to raise this by this time,’ so that you give yourself a deadline, and you give the investors a deadline, and you can hold yourself to it.” In this episode of Entreprenista, we sat down…

Caitlin Murphy on Her Freight Firm and Passion for Philanthropy

Hi, Caitlin! Please share a brief introduction about yourself and your business: Hi, my name is Caitlin Murphy and I am the Founder and CEO of Global Gateway Logistics, a global freight forwarding firm. My firm optimizes and simplifies the global shipping process. What excites you about being an Entreprenista League member? It can be…

Tabitha DeSeranno on Discovering Her Passion and Launching a Branding Company

Hi, Tabitha! Please share a brief introduction about yourself and your business: Hi, I’m Tabitha, the creative force behind Vivid Pixel Studio, where I blend strategy, design, and storytelling to craft impactful online presences for passionate service providers. I specialize in creating bespoke websites, impactful brands, and tailored marketing strategies to help service-based businesses not…

Transforming Your Mindset Through Hypnosis & NLP with Billé Frazier

“You know, it hurts. Nobody likes rejection and somebody didn’t like you—whether it be in a relationship or in a job. But you have to figure out how to get up and dust yourself off and make it work. And that’s a large part of what I try to impart to my clients, too, when…

Dr. Christina Jerger Shares About Her Femininity Coaching Business

Hi, Christina! Please share a brief introduction about yourself and your business: I’m Dr. Christina and the CEO and Founder of femsaloud based in Los Angeles, CA. I offer luxurious femininity coaching for female entrepreneurs, executives, and celebrities. With LA’s #1 VIP femininity makeover I make elite women irresistibly feminine and thriving in life. Whether…

Creating a Meal-Kit Revolution with Ooshma Garg

“[You’re] spending money and growing not at a sustainable pace, but at this hyper-accelerated pace in order to rapidly take up market share and drown out competitors. When you keep raising money to do that, you keep giving more and more people big chunks of your business. The only way it works is if you…

Marine Turned Chef Joanne Thomas Shares About Her Cooking Career and Business

Hi, Joanne! Please share a brief introduction about yourself and your business: Hi! I’m Chef Joanne Thomas, a world-renowned culinary artist known for exceptional skills, creative flair, and dedication to the art of cooking. With a career spanning decades, I’ve curated a collection of custom-blended spices, gourmet butters, and other culinary delights that cater to…

Joanie French On Her Business That Creates Unforgettable Experiences Through Nature

Hi, Joanie! Please share a brief introduction about yourself and your business: Hey there! I’m Joanie, the creative mind behind Harmony Escape Experiences. Based in Winnipeg, Manitoba, I’m passionate about crafting unforgettable moments through personalized events. As an Office Administrator by day and an aspiring entrepreneur always, I’m on a mission to create harmonious and…