How This Pie Crust Cookie Entreprenista Scaled Her Business Online

janieee


Janie’s Life-Changing Baked Goods was founded in 2015 after Janie spent years struggling with addiction and homelessness in her early 20’s. Janie’s was born out of an act of self-care, baking, as Janie was reconstructing her life and trying to stay sober. She had years of gaps in her resume, not a whole lot of work experience and no idea of what sort of career she wanted.

While working as a building superintendent, Janie began to bake. On a whim one day, she spent $35 dollars on a cheap handheld mixer, which seemed like a huge splurge at the time. With this mixer, she found joy in baking treats for friends, and quickly people were requesting baked goods for events.

At a time when Janie had no self-love, seeing the looks on people’s faces when they devoured her treats slowly filled her with pride that she had never before felt. Before Thanksgiving 2015, fueled by the encouragement of friends she challenged herself to see if she could sell just 1 pie. She sold dozens! With those pies, Janie’s was officially born and quickly proved that it was small but strong and that just like her, it wouldn’t give up. Janie says “I never intended to be a small business owner, had no idea what being an entrepreneur meant but this path chose me and it’s the most amazing ride”.

Only a few years into founding Janie’s Life-Changing Baked Goods, her Pie Crust Cookie was dubbed one of the Top Cookies In NYC by the Gothamist, won her a champion title on Food Network’s Chopped Sweets and was slated to be stocked at dozens of Grocery Stores across the country including Whole Foods. Still, just like other business owners around the world, Janie faced hardship in the wake of the pandemic. But rather than waiting for a solution to find her, the trailblazing Entreprenista found her own digital pivot on Shopify to continue selling her famous sweets.

March 2020 was supposed to be Janie’s Life-Changing Baked Good’s biggest month ever — revenue was projected at over a third of the company’s total revenue in 2019. Instead, the world turned upside down. “It went from being this exciting month and then it took a huge turn,” Janie said. 

When Janie’s had to push back a contract with a brand name ice cream company and postpone the release of other new products to grocery stores across the nation, the company found itself in the negative tens of thousands of dollars each month that passed. Additionally, Janie’s had to close down its kitchen for most of March, which Janie noted as a significant financial burden. “It’s hard to furlough my employees and reduce their hours,” she emphasized.

Janie quickly took to Shopify and pivoted to ECommerce. Shopify enabled her to seamlessly move her inventory online. She selected the Shopify theme to fit her brand’s guidelines. The platform also allowed her to remain in contact with her customers by packaging and shipping dozens of their orders each day.

“I had absolutely zero website design experience before launching the site and I didn’t have the funds to spend thousands of dollars for a freelance developer.” Janie said. “That’s why I was so attracted to Shopify in the first place. At first it was a bit daunting, but with a little instruction, I can confidently say that anyone can run an Ecommerce business regardless of their experience level.”

While launching her virtual shop, Janie wanted to leverage her existing community although she could not  participate in pop-up events and farmers markets at the time. To help reach her goals, Janie used Shopify’s built-in functionality to create engaging content that she circulated through her social media channels. From there, Janie used Shopify’s customer relationship management tools to build personalized mailing lists, stay in contact with customers, and extend lifetime value.

Thanks to Shopify, Janie was able to drive a 285% increase in revenue this year, and was able to do something she never thought possible: open her first bakery on the Upper West Side in NYC. Be sure to stop by her location at 212 W 80th Street in NYC this summer! 

“Community lies at the heart of my business and maintaining that community was harder than ever before.” Janie said. “I’m grateful that Shopify provides Entreprenistas like myself with all of the tools and resources we need to reach our customers and continue profitably scaling our businesses.”

Be sure to sign up for our Entreprenista on Shopify programming to help you build, scale, or transition your business on Shopify. Shopify’s functionality is unmatched, the prices are unbeatable, and you’ll get ongoing community support from Shopify subject matter experts, and Entreprenistas in our network — like Janie! 

Shopify is extending a special offer to the world’s current and aspiring Entreprenistas! Follow this link to get a 30 day free trial to Shopify – no credit card required. Follow this link to create your own Shopify store, free!

You’re invited to join Janie alongside many other trailblazing women entrepreneurs at Entreprenista on Shopify events! Plus, receive giveaways like Custom Store Build Grants from Shopify Commerce Award Winner TVP ($2500 value), Comped memberships to The Entreprenista League, and cool swag like Entreprenista x Little Words Project bracelets! Reserve your seat today – spots are limited!

Share it!

Posted in
Tags

Leave a Comment





Teqnizan Founder Rama Prasad on Creating Functional and Fashionable Earbuds

First, let’s get to know Rama! Rama Prasad is the Founder CEO of Teqnizan located in Minneapolis. Teqnizan has explored, invented, patented, and is selling wireless bluetooth audio earrings. The earrings look and feel like jewelry earrings, and function like an earbud audio device. Rama, what excites you about being an Entreprenista League member? The…

Harvick Farms Founder Lainey Harvick on Growing Community Awareness Around Homesteading

Hello Lainey! Please tell us a little about yourself. In 2015, I became a nurse and worked in the ER through the pandemic. Gardening was a way to provide an outlet from the high-intensity career. As a mother, nurse, and avid gardener who understands the value of having support and resources I could see there…

Meet Mamaprenista Olivia Dreizen Howell and Learn How She Shifted the Cultural Narrative through Fresh Starts Registry

Hello Olivia! Please share a little bit about your business: Fresh Starts Registry is the first and only platform for everything you need to start again. We are shifting the cultural narrative to celebrate big, bold, and brave life decisions. Whether it’s a divorce, breakup, moving, job change, stepping into your truth, or any big…

Founder of Clairebella, Kathy Story, on Creating and Sharing her Artwork

Hello Kathy! Tell us a little about yourself. I am the founder and artist behind Clairebella. Clairebella is a lifestyle brand of colorful gifts and home décor. We believe every day items should spark joy. What excites you about being an Entreprenista League member? I am excited to connect with other women, support women, and…

Huckleberry Creative’s Jess Coleman on Developing Strategic Insights You Need to Deliver High Quality Work

Before we get started, here is some background information on our fabulous entreprenista Jess: Jess Coleman is the founder of Huckleberry Creative, a full-service website design and development studio with a mission to make it easy and fun for entrepreneurs to share their genius with the world. She’s an experienced marketer, copywriter, and designer who…

Marketing Maven Brooke Latham on Launching Social Canvas

Hello Brooke! Please share a little bit about yourself. As a marketing strategist, I am passionate about helping business owners grow their brands by creating comprehensive sales funnels designed to attract, convert and retain their ideal clients. My business, Social Canvas, is a full-service marketing agency specializing in working with organizations of purpose. What excites…

Emma Vollrath on Founding Her Sustainable and Innovative Athleisure Brand: Emma Lou

Hi Emma! Let’s first talk about Emma Lou: Hi! My name is Emma Vollrath, and I am the founder of Emma Lou, an innovative athleisure brand using recycled, sweat-enhancing fabrics to beat bloat, decrease water weight retention, and support women in overcoming lower stomach insecurities. Our recycled thermoplastic fabric is designed with an insulating property that…

Growing Your Business with Carlyn Bushman of Carlyn Bushman Consulting

When Carlyn stepped into Entrepreneurship to be closer to her four children, she thought it would be easy. After her first business came to an end, she realized her real passion was in helping other women grow their businesses, thus she created Carlyn Bushman Consulting.  In this episode, we sit down with Carlyn Bushman, founder…

A Web3 Deep Dive with Laurie Segall

Today, we’re sitting down with Laurie Segall, a journalist and former senior technology correspondent and an editor-at-large at CNN. Laurie has interviewed tech titans like Mark Zuckerburg and Tim Cook, and is also the co-founder and executive producer of Dot Dot Dot Media, a news and entertainment company devoted to tech and humanity. Listen in…

10 Tech Solutions Entreprenistas Can Use to Operate and Grow Their Business

Entreprenistas have a lot of pressures to navigate when building their business. Between wearing multiple hats to keep everything running from managing finances, staffing, marketing and more — it can be a lot to juggle from sunrise to sunset.  Thanks to technology, several tools are designed to streamline business operations to make life easier and…

Secrets to a Successful Fundraise with Andrea Ippolito of SimpliFed

After struggling to feed her daughter by breastfeeding, Andrea was lost and didn’t know what to do. This is unfortunately a story that is common amongst new moms. But for Andrea, she decided to change the narrative by making it her mission to educate new moms and help them meet their feeding goals.  Today, we…

Alicia McKenzie’s Mamaprenista Journey Launching Lift Like a Mother

Alicia, how did you start fostering your entrepreneurial spirit? McKenzie Enterprise dba Lift Like A Mother™ began as a way for me to share training videos with my coaches during my athletic career. Over the years, it has evolved into a coaching practice I am so proud of and a separate nonprofit to help me…

Entreprenista Honors Top 100 Women Business Leaders of 2022

Entreprenista 100 winners will be recognized at a celebration & networking luncheon this March NEW YORK, Jan. 17, 2023 /PRNewswire/ — The Entreprenista League, a leading membership community for ambitious, entrepreneurial women, is excited to announce the winners of its inaugural Entreprenista 100 Awards. Presented in partnership with Chase Ink, the Entreprenista 100 Awards honors 100 exemplary…

Investigating the Metaverse: The Legal Side of Web3 with Jennifer Justice

One of the most intimidating things about Web3 is the sometimes-murky legal side of things. There are a fair amount of scams out there and it can feel pretty overwhelming, but luckily there are people who have it all figured out—and you’ll meet one of them today.  We’re sitting down with Jennifer Justice, an entertainment…

The Business of Helping Children Learn with Caitlin Greer Meister of The Greer Meister Group

As a life-long teacher, Caitlin knew from a young age that her calling was helping children. So she started tutoring, then that turned into educational consulting. Once the pandemic hit, business exploded as more schools needed her consulting for remote learning. Today, she’s about to take her business nationwide.  In today’s episode, we sit down…