How Startup Founders Build Brand Recognition

December 19, 2023

Hello and Happy Holidays, Entrprenistas! It’s Stephanie Cartin here, and as we wind down the year, we’re bringing you a special treat. December is all about inspiration and education, guiding you through the essential lessons to elevate your business in 2024. This week, we’re diving into the art of building brand recognition for startup founders. In this not-to-miss episode of Startups and Stilettos, my co-hosts and I, along with a stellar lineup of guests, unpack the mysteries and strategies behind establishing a solid brand presence. 3 of our Entreprenista League Members including Kesley Kloss founder of Kloss Creatives, Emily Paulsen founder of Electric Collab and Whitney Lee founder of True Story PR, are sharing their best marketing and PR Strategies with you!

We talked about:

Press strategies and leveraging platforms like Help A Reporter Out (HARO)
Strategies for crafting pitches and balancing brevity with informative content
Developing and maintaining relationships with media professionals
The role of storytelling in PR
Presenting a compelling narrative that aligns with the journalist’s audience and objective
The stages of business brand development and determining when to invest in branding
Personal Brand vs Business Brand
Conducting a brand audit
Misconceptions about PR
Media features and brand partnerships / The importance of brand visibility
Understanding the long-term nature of PR and learning to manage expectations about immediate results
Tips on integrating PR efforts with key business milestones and seasons.

Connect with Kelsey Kloss:

Connect with Emily Paulsen:

Connect with Whitney Lee:

Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

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