When Lee launched the beta for her event-planning business in January 2020, she couldn't have known just how big of a risk she was taking. In March 2020, it was clear that her company would have to pivot, Lee got to work turning these lemons into a wholesale supply worth of lemonade. Her secret? Well, she says focusing on the sheer excitement and thrill of being an entrepreneur building something from scratch carried her through any and all times of destabilizing uncertainty. What may have looked like the end for her business was really just the beginning of a major breakthrough.
Today, we sit down with Entreprenista 100 Award winner Lee Rubin, the CEO, and founder of Confetti, an online platform that empowers leaders to discover, plan, and book engaging team events. Confetti functions as an amazing tool used by organizations like Hubspot, Netflix, Linkedin, and Shopify. Lee shares with us her tips for finding a technical co-founder, how she managed to scale her business 600% during a pandemic, Lee’s invaluable advice on how to approach raising capital for your business, and so much more!
“As a female entrepreneur, investors get really into the nitty gritty of all the numbers, you have to have an answer to every question. You need to be prepared for everything and come out of every single conversation with an investor understanding which questions did they ask, and how do I perfect it a little bit better over time…but confidence, confidence, confidence. Confidence is the number one thing that's going to get somebody to write you a check.” - Lee Rubin
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Guests
Lee Rubin
Founder of Confetti
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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