No one understands how rejection is simply redirection better than Renata. Upon graduating from one of the nation's top journalism schools, Renata was devastated to find out she had failed to land her dream job. So instead, she traveled the world and discovered a fulfilling opportunity to provide women with the necessary tools to empower themselves. Financially and aesthetically.
Today, we sit down with Renata Black, co-founder of EBY, a lingerie brand that is elevating women around the world out of poverty using microfinance. She shares how rediscovering the lost art of seduction along her travels led to a life-changing a-ha moment, how she got connected with Sofia Vergara, the learning lessons from her Entreprenista journey, why she values influencer marketing, and so much more!
“You have to have really thick skin and not buy into the narrative of, oh, only 2% of VC funding goes to women, and even less than that goes into BIPOC. Yeah, sure. I'm a Hispanic woman, of course, yes, but it does no good for me to believe that. I have to do the impossible. “ - Renata Black
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
If you’re looking to take your business to the next level:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
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Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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Highlights
- Renata discusses her childhood and the unrelenting hunger to succeed 2:06
- Renata talks about the path that led her to starting EBY 3:33
- Renata defines microfinance and elaborates on its significance 5:30
- Renata shares her inspiration for creating EBY and her first steps for launching 7:12
- Renata discusses her biggest learning lessons 13:26
- Renata shares the moment it all started to click 17:09
- Renata explains influencer marketing and how it is benefitting EBY 20:30
- Renata’s secret to raising over $10 million in venture capital 26:10
- Renata talks about understanding the ‘why’ behind the ‘no’s’ 29:59
- Renata discusses balancing business and navigating motherhood 32:08
- Renata shares tips for better time management 37:12
- What Renata looks for in future employees 40:40
- What being an Entreprenista means to Renata 44:48