How Nicole Boyd used her maternity leave to create Prept, a personal style and beauty help service delivered to consumers virtually so that everyone can feel Prept

Nicole Boyd_Blog Header

Describe your business in a few words?

Prept is an on-demand style + beauty concierge that matches women in need of style/beauty help to experts that can help in an affordable, personalized, and digital way.

What made you take the leap to start your own business?

Having TIME OFF from my corporate job while on maternity leave! I finally had some time to figure out how to explore how I could solve a problem for women and one personal to me in my own life. I wanted to work with women, be my own boss, and do something creative/fun!

What was your background prior to starting your own business?

Management consulting in business strategy and digital.

Did you always know you wanted to be an entrepreneur?

No! I thought corporate was the only way – less risky, secure, good benefits, good salary but it is so rewarding on the other side and in entrepreneurship. I wish I would have known about and explored this option more and earlier in my career.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

We really launched twice in the past year. The first being a soft launch where we released 15 free services to test out our concept and see if people would pay the price – and we confirmed that and more. We really relied on social media and word of mouth to market in a small way until we build out the people/platform. The second launch being a broader launch of our Beta digital experience via a large virtual event where we leveraged social media, influencers, partnerships, and more to really tap into Charlotte and the Southeast.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

I think one of my biggest mistakes to date was taking a referral to work with someone at face value without fully doing my due diligence on reviews, resume, looking at other options, etc. Many times I go with and trust my gut with decisions. Leveraging this partner needless to say did not go as planned and it was a very challenging process to not only work with them but move on from working with them and find a new partner. I learned to really put a vetting process in place for key partner decisions and ensure you pick partners that align to your brand and mission.

What is the accomplishment you are the most proud of to date?

Definitely building a kick ass team of women that all bring creativity, unique perspectives, innovative thinking, style + beauty skills, etc. My team /network is a huge part of my company and I’m lucky to know them and love getting to work with them.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

Where do you see yourself in 1, 5, and 10 years! I want to know what their goals are and how Prept can be a part in helping them achieve their goals whether it be as a stepping stone to their ideal career or for the long haul.

How has your business or industry been impacted by the COVID-19 pandemic?

It has definitely been impacted per the amount of events, special occasions, travel, etc. plus just the amount of getting dressed/beautified that we are doing in general! We are lucky to have had clients in this time from working women to brides-to-be to moms /moms-to-be to everyday women…but we are excited for more clients as we have more fun things to look forward to and get beautiful, confident, & Prept for!

What’s next for your business? What can we expect to see over the next few years?

Growth in all ways. We are heavily investing in digital marketing and PR to get the word out + enhancing and releasing another Beta of our App with so many more features and an awesome experience that has been shaped by our users!

What is the biggest lesson you have learned in 2020?

Keep going. It was a rough year for businesses in general, but if you were able to make it through this year you can make it through anything. My new life motto is “just keep going” for every week with late nights/stress/etc I see a glimpse of hope for our future and my goal is to keep going until we ring the Nasdaq bell 🙂

What do you know now that you wish you knew when you were first starting your business?

I wish I knew more about Marketing! I majored in business but Marketing is so multi-faceted, I keep reading up on it, listening to topics on clubhouse, finding hacks on TikTok to stay relevant in this space as it is ever changing.

How have you managed to stay grounded this year?

My family (and 16 month old Kennedy!), the beach, getting outside, running.

Do you believe in work/life balance? What are some of your best tips?

I do….but I must say I struggle with it. I am trying to get off my phone/computer and read, run, listen to podcasts once a day to just take a break and reset!

What’s something our audience would be surprised to learn about you?

Hm….my team member the other day was surprised that I’m a runner. Before I dove into entrepreneurship and had REAL TIME I was super into running, while I lived in NYC every Saturday I would get in an 8-15 mile run. I eventually worked my way up to running the NYC marathon.

What are your top 3 tips to stay productive each day?

1. Invest in an agenda.

2. Time block.

3. Wake up and get excited about a new day / opportunity.

What does being an Entreprenista mean to you?

It means being a total girl boss and supporting other girl bosses that are in the entrepreneur game with you. Having a mission and vision and not letting anything (or as little as possible) get in your way as you work to achieve it. It is a huge community of amazing people hustling like you, figuring things out on the daily, learning how to navigate every aspect of business and growth, etc. I have never been so proud to be connected in this way to people nor made so many connections and relationships per a mutual respect and understanding of how hard we are working to bring something we are so passionate about (to our core) to life!

Share it!

Posted in
Tags

Leave a Comment





Michele Henry of FACE FOUNDRIÉ on why she leans into her fears, and the importance of dreaming big

Describe FACE FOUNDRIÉ in a few words? Efficient and effective focused facial bar specializing in all things face, facials, lashes, brows, and skincare. What made you take the leap to start your own business? I worked in my parents’ small inground pool business from age 13 all the way through college. Being an entrepreneur is…

Ashley Spriggs of Pivot Media on the power of genuine relationships

Describe your business in a few words? We are a media firm that gets your message the attention it deserves. We offer services in Public Relations and Podcast Management. What made you take the leap to start your own business? It was the right time! I was growing my client list as an independent contractor…

Mary Allard of The Third Place podcast on inviting listeners to explore uncomfortable conversations in a safe space

Describe your business in a few words? The Third Place podcast is a weekly podcast that invites listeners into the hard conversations that we have a tendency to avoid. It is a podcast that “goes there,” within a safe place where curiosity is encouraged, differences are welcomed, and empathy is embraced through healthy dialogue. What…

Kelsea Olivia of East Olivia Creative on creating experiences that spark curiosity, joy, and connection

Describe your business in a few words? East Olivia is a boutique creative agency that specializes in large-scale floral installations. What made you take the leap to start your own business? I have been starting businesses since I was a child, selling my crafts and babysitting. As an adult, I had an innate desire to…

Tiffany Roman of Small Biz Highlight on creating a platform to help small businesses thrive

Describe your business in a few words? Small Biz Highlight is a web show, created to help introduce the people behind a small/local business, their products and services, and discuss how COVID affected them. What made you take the leap to start your own business? Back in April 2020, COVID shutdowns were in full effect…

11 Mamaprenistas share their best productivity tips to manage a business and a family

1) Tierney Larkin, Founder at Larkin Living Spaces: “Be sure to have a designated space to work that is just for you and your business. It can be a makeshift office in the corner of a room, or even a traveling cart that you can take around with you to store all of your supplies…

How Two Entreprenistas Launched & Scaled Their Business on Shopify in 30 Days

Within 9 years, Stephanie Cartin and Courtney Spritzer have bolstered the presence of over 300 women-owned companies — all through social media strategy, platform management, influencer marketing, paid media and creative service. Given their success with Socialfly, Steph and Courtney recently decided to create a podcast called Entreprenistas, which provides a community to celebrate and…

Sarah Kallile of Lunnie on building the first community-led brand for modern mothers

Describe Lunnie in a few words? Community-led brand for modern mothers. We’re reinventing the nursing bra. What made you take the leap to start your own business? I’m a mom of two young girls. While breastfeeding my second daughter, I was frustrated with my clunky nursing bra and how it made me feel frumpy. I…

Ramy Sharp on launching Ramy Brook to fill a void in the marketplace, and what inspired her to take the leap

Describe Ramy Brook in a few words? Happy, Sexy and Strong! Ramy Brook is female owned and operated, stemming from one woman’s dream to uplift, empower and celebrate women. The apparel, accessories and swimwear collections transcend generational dressing, offering something for anyone looking for a vibrant and celebrational style. My vision is for women who…

Charlotte Michailidis of Parenthood Ventures on fueling the next wave of innovation for early stage ParentTech

Describe your business in a few words? Parenthood Ventures is the founder ecosystem for early stage ParentTech – i.e., startups serving parents, from fertility to teens.  Companies in our community span sub-sectors like caregiving, employee benefits, food, physical goods, digital health, retail, clothing, education, media/entertainment and fintech.  The objective is to fuel the next wave…

Vanessa Coppes of BELLA Media + Co on how determining who her customer was changed her business

Describe BELLA Media + Co in a few words? Lifestyle media company sharing content and resources for living a beautiful life. What made you take the leap to start your own business? My mental health. Launching my business literally saved my life. I was suffering from postpartum depression and needed a creative outlet. I launched…

Ingrid He of the Sjogren’s Tracker app on using her creativity to help people with autoimmune disorders manage their symptoms

Describe your business in a few words? Sjogren’s (SHOW-grins) Tracker is an app that helps people with autoimmune disorders manage their symptoms and flares. We aim to help our users better understand their conditions and identify triggers to their flares. Our mission is to create innovative solutions to improve the lives of users and facilitate…

Bari Koral of Yogapalooza on pioneering kids yoga with Yogapalooza!

Describe your business in a few words? Bari Koral is a Kids Yoga Pioneer and recording artist. Bari inspires thousands of parents, teachers and young children every day with her kids yoga, music and mindfulness activities and popular YouTube channel. What made you take the leap to start your own business? After burning out on…

Angelica Hanley of ACouplePuns on growing her business while staying 100% true to herself, and the biggest lessons she has learned over the years

Describe your business in a few words? ACouplePuns specializes in sparking joy through laughter and delivers the punniest content and high-quality paper goodies for every special occasion and moment in-between. Whether your bestie loves her house plants, binge-watching Friends, or drinking coffee, ACouplePuns has a punny card for that!   What made you take the leap…

Kelly DuFord Williams of Slate Law Group on disrupting the traditional law firm space and building a business where employees can thrive

Describe your business in a few words? Slate Law Group is a forward-thinking, accessible San Diego-based boutique law firm that provides legal, tax and HR services for small to medium sized businesses and corporations. What made you take the leap to start your own business? I was inspired to start my own business because I…