“We transitioned almost everyone out of the company and really flipped the entire company around. It was one of the most painful few months of my entire career, but also one of the most impactful. And if we had not done that, we probably wouldn't still be standing today.”
In this episode of Entreprenista, we sat down with Laurel Mintz, the CEO and Founder of Fabric VC, a venture capital firm launched in 2022 with a mission to support diverse founders. Fabric VC not only provides necessary funding but also uniquely matches a portion of their investment with marketing services to control the narrative of marketing success for their portfolio companies. Her firm focuses on consumer tech and future-oriented sectors like healthcare and fintech and aims to drive impactful change in these industries. Laurel's extensive experience building her business, Elevate My Brand, an award-winning marketing agency based in LA, has made her a force in the venture capital landscape. Tune in to hear more about the way Laurel’s journey shifted towards entrepreneurship after taking over her father's company at 26 years old, the challenges faced as a young CEO managing a company with 60 employees and how she launched Fabric VC.
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Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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Highlights
- Business school doesn’t prepare you to be in business 08:57
- Trusting your gut 12:25
- Laurel’s biggest marketing lessons from the last 15 years 16:45
- The story behind the launch of Fabric VC 22:10
- Venture as an asset class 32:48