How Dani Ferguson is helping women get to the root of their digestive problems with her company Detoxing with Dani

Dani Ferguson_Blog Header

Describe your business in a few words?

I help women clear their stubborn acne by addressing gut health and uncovering the root cause so that we can clear their skin for good. 

What made you take the leap to start your own business?

Seeing a need and having gone through the struggle of acne myself I knew I needed to help women like myself and from there it turned into a business.

What was your background prior to starting your own business?

I was a marketing director for a wellness company and then for my family business.

Did you always know you wanted to be an entrepreneur?

I always knew I wanted to be in a leadership position. Even as a little girl I would say I would be a CEO one day. 

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

In the beginning I don’t think I even had a strategy to be honest. I just started talking about my journey, how I healed myself and tips and tools I used along the way and from sharing my story I started to get clients. 

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

There is only so far you can go without a plan. I remember getting featured by a pretty big account one time and not having any lead magnets to send them to so I was getting all these messages asking the same questions and frustrating myself and losing all those leads I didn’t get to in time. 

What is the accomplishment you are the most proud of to date?

Launching my new brand The Acne Wellness Center, as a hub for anyone struggling with their skin where they can come and know where to start and know they are on the right track. 

What’s next for your business? What can we expect to see over the next few years?

Building out The Acne Wellness Center Community and eventually opening up a brick and mortar wellness center where we can host wellness retreats, offer treatments daily and have a place and space to commune and nourish ourselves and each other. 

What is the biggest lesson you have learned in 2020?

Sometimes you need to be still in order to grow. 

What do you know now that you wish you knew when you were first starting your business?

Stay focused, stay in your lane, and become the master of my craft. Don’t look at what others are doing. 

How have you managed to stay grounded this year?

My morning routine is what keeps me sane.

Do you believe in work/life balance? What are some of your best tips?

I believe in balance but I don’t think it’s going to be a daily balance, sometimes work needs more of my time than life and vice versa. There are seasons and balancing those seasons is what is most important. I always listen to my intuition. If I am feeling run down and tired, stopping to take a 20 minute nap is sometimes the most productive thing I can do. 

What’s something our audience would be surprised to learn about you?

Even to this day I have my days where a 9-5 job seems like a good idea. We all have our days. 

What are your top 3 tips to stay productive each day?

Have a morning routine to center yourself.

Have 3 anchor points throughout the day to re-center and take a break.

Turn your phone on Do Not Disturb.

What does being an Entreprenista mean to you?

Serving others to the best of my ability with fierce love and grace for myself and others. 

Share it!

Posted in
Tags

Leave a Comment





Brand Photographer Brittney Jean Guy-Atakpo on helping women show up confidently on camera

Describe your business in a few words? I’m Brittney with Brittney Jean Photography & Company. I help women show up confidently in photos and on social media to grow their brand and business. I’m a Brand Photographer and Strategist. I have over 5 years working for Fortune 100 companies in sales and marketing and over…

Lorena Tapiero of Conscious Consulting on the power of networking

Describe your business in a few words? Conscious Consulting is a Latina-owned, bilingual marketing and public relations agency with 20 years of experience in the hospitality, sports and wellness sectors. Our thoughtful, comprehensive approach helps brands establish clear communication priorities and a long-range vision for meaningful press coverage, value-added partnerships and sustainable influencer relationships. As…

Lindsay Applebaum Stuart of Mamalux on the beginning stage of business

Describe your business in a few words? Mamalux is a first-of-its-kind leakproof sleep solution for breastfeeding moms. Our Kickstarter launches on 10/19! What was your background prior to starting your own business? I spent the first 10 years of my career as a sports journalist for the Washington Post and Sports Illustrated! So this has…

Jessica Bargenquast of Lady ChangeMakers on organic marketing strategies that work

Describe your business in a few words? Lady ChangeMakers is an exclusive e-commerce platform for women-owned businesses to gain valuable exposure and sales. Most of my life I’ve been encouraged to be seen and not heard. Growing up extremely introverted and shy I felt invisible. I wanted to create a platform so women-owned businesses could…

Jennifer Gligoric of EntrePods on the importance of mindset

Describe EntrePods in a few words? Cutting-edge entrepreneur and investor network answering the question “So Now What?” for business owners powered by fractional consultants and coaches with decades worth of experience. What made you take the leap to start your own business? I had no choice.  My mother owned a staffing company for 54 years…

Certified Financial Planner Maggie Gomez on investing and building wealth

Describe your business in a few words? An accessible place where anyone can learn to invest and build wealth, regardless of their net worth. What made you take the leap to start your own business? I realized that it was only those who were already wealthy that had access to quality financial guidance. I got…

Claire Jones of Cushy Couture on shifting paradigms in the fashion industry

Describe your business in a few words? Cushy Couture is a customer-driven clothing brand that creates high quality sweatpants in a wide range of colors and patterns that come in three different inseam lengths because we believe that you don’t have to settle for less. We create functional sweatpants that will last you for multiple…

Writer, Speaker, Podcaster, and Life Coach Chelsea Austin on taking care of yourself first

Describe your business in a few words? I advocate for others to find their own self-worth and acceptance through self-care, love, respect, and storytelling. What made you take the leap to start your own business? When I started writing my book and my blog, I don’t think I ever realized it would become a business.…

Maria Indenbosch of Humanity Wine Co. on creating the company you want to work for

Describe Humanity Wine Co. in a few words? We deliver high valued, family owned wines to your doorstep while changing the lives of abandoned youth by donating 50% of our profits to capacity building programs.  Humanity Wine Co. yearns to change the landscape of business as we know it. Leading abandoned youth to rise to…

Jaclyn Fu of Pepper on empowering women to love their bodies as they are

Describe your business in a few words? Pepper is an unapologetic bra brand for small-chested women, on a mission to empower everyone to love their bodies as they are. We design bras specifically for AA, A, B cups, in band sizes from 30 to 40. We’re bringing back the IBTC to encourage women with small…

Lesha Wincher of E L L E É on believing in your vision and never giving up

Describe your business in a few words? E L L E É is the perfect atmosphere to relax and unwind for mind, body, and soul. Our business is different from the rest as each one of our services are specifically tailored to each one of our guests. What made you take the leap to start…

Meg Murray Jones of Postpartum Plan on the best decisions she made in launching her online resource

Describe your business in a few words? Postpartum Plan is an online resource for new parents from 35 weeks pregnant to 6 weeks postpartum. It brings together a support team of experts that all new parents should have access to; women’s health physio, yoga and breath-work instructor, nutritionist, postpartum doula, GP and more. We also…

Amelia Pavlik of FRESHJUICE + bubbly on wellness and work/life balance

Describe FRESHJUICE + bubbly in a few words? A boutique business focused on connecting clients to wellness splurges to suit budgets big and small. What made you take the leap to start your own business? I love all things wellness, and for years, I’d searched for a resource that could provide me with the latest…

Ari Krzyzek of Chykalophia on converting your network into your net worth

Describe your business in a few words? Chykalophia (read: see-ka-lo-fia) is a creative and technology agency helping women-led brands in FemTech & DTC fast-forward their business through strategies, design and all things website. What made you take the leap to start your own business? My fiancé at the time (now my husband and business partner)…

Monique Little of You Go Natural on the importance of planning for growth

Describe You Go Natural in a few words? YGN creates beautiful and innovative products that make natural haircare easier. What made you take the leap to start your own business? I started my business because there was a need in the market that needed to be filled. I did not want to let the opportunity…