How Dani Ferguson is helping women get to the root of their digestive problems with her company Detoxing with Dani

Dani Ferguson_Blog Header

Describe your business in a few words?

I help women clear their stubborn acne by addressing gut health and uncovering the root cause so that we can clear their skin for good. 

What made you take the leap to start your own business?

Seeing a need and having gone through the struggle of acne myself I knew I needed to help women like myself and from there it turned into a business.

What was your background prior to starting your own business?

I was a marketing director for a wellness company and then for my family business.

Did you always know you wanted to be an entrepreneur?

I always knew I wanted to be in a leadership position. Even as a little girl I would say I would be a CEO one day. 

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

In the beginning I don’t think I even had a strategy to be honest. I just started talking about my journey, how I healed myself and tips and tools I used along the way and from sharing my story I started to get clients. 

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

There is only so far you can go without a plan. I remember getting featured by a pretty big account one time and not having any lead magnets to send them to so I was getting all these messages asking the same questions and frustrating myself and losing all those leads I didn’t get to in time. 

What is the accomplishment you are the most proud of to date?

Launching my new brand The Acne Wellness Center, as a hub for anyone struggling with their skin where they can come and know where to start and know they are on the right track. 

What’s next for your business? What can we expect to see over the next few years?

Building out The Acne Wellness Center Community and eventually opening up a brick and mortar wellness center where we can host wellness retreats, offer treatments daily and have a place and space to commune and nourish ourselves and each other. 

What is the biggest lesson you have learned in 2020?

Sometimes you need to be still in order to grow. 

What do you know now that you wish you knew when you were first starting your business?

Stay focused, stay in your lane, and become the master of my craft. Don’t look at what others are doing. 

How have you managed to stay grounded this year?

My morning routine is what keeps me sane.

Do you believe in work/life balance? What are some of your best tips?

I believe in balance but I don’t think it’s going to be a daily balance, sometimes work needs more of my time than life and vice versa. There are seasons and balancing those seasons is what is most important. I always listen to my intuition. If I am feeling run down and tired, stopping to take a 20 minute nap is sometimes the most productive thing I can do. 

What’s something our audience would be surprised to learn about you?

Even to this day I have my days where a 9-5 job seems like a good idea. We all have our days. 

What are your top 3 tips to stay productive each day?

Have a morning routine to center yourself.

Have 3 anchor points throughout the day to re-center and take a break.

Turn your phone on Do Not Disturb.

What does being an Entreprenista mean to you?

Serving others to the best of my ability with fierce love and grace for myself and others. 

Share it!

Posted in
Tags

Leave a Comment





11 Business Tools Entreprenistas can’t live without

With so many business tools and solutions out there to choose from, we know it can be difficult to decide which to use. Our team asked some incredible Entreprenistas to share their favorite solution with us so that we could provide a round up of trusted tools for you to check out as you begin…

Mara Smith of Inspiro Tequila on breaking into the male-dominated spirits industry

Describe your business in a few words: I am a former attorney, corporate strategist and stay-at-home mom, and the founder of Inspiro Tequila.  I started drinking tequila when I was looking for a clean, gluten-free spirit that fit into my active lifestyle. I searched for a tequila brand that was additive-free with a look, taste…

Kamal Brar of Healthify Tea on maintaining a healthy mindset and lifestyle

Describe your business in a few words: I’m Kamal Brar, Founder of Healthify Tea and Certified Holistic Health Coach specializing in autoimmune conditions and weight loss. Healthify Tea is a result of dissatisfaction and a consequent want to offer a superior, more delicious, fresher tea with focus on its health benefits. Our company is one…

Elisa Molina of COVEDOZA on creating space for underrepresented women

Describe your business in a few words: I am a multi-passionate entrepreneur, a first-time mother, and Founder and CEO of COVEDOZA – an Afro-Latina owned brand created for the passionate feminist with a mission to uplift the voices and artwork of Black, Indigenous and Women of Color (BIWOC) artists via print collaborations.  COVEDOZA creates feminist…

Rachel Johnson of ah.mi on working together to achieve collective success

Describe your business in a few words: ah.mi is a wellness revolution focused on getting healthy for good, by sticking to the basics: greens.water.move.repeat. ah.mi was started out of a desire to get healthy after my second baby.  As a busy corporate lawyer, I found there was no company out there that spoke my language…

How Zoho CRM Helped Entreprenista Sustain Continued Business Growth

When we began researching the best CRM platform for Entreprenista, it became clear that there were many on the market for us to choose from. We wanted something that was going to grow with us, keep us organized, and have good mobile functionality. As we continued to wade through the sea of reviews and websites…

Catalina Escallon and Daniela Guarin of Noodo Studio on bringing ideas to market

Describe your business in a few words: We are Catalina Escallon and Daniela Guarin, a dynamic duo with a serial entrepreneurial spirit. We are Co-Founders of Noodo, an idea accelerator studio, where we cultivate, accelerate and bring ideas to market. We help brands come up with creative solutions for challenges they face like: creating innovative…

Stephanie Riel of Riel Deal Marketing on how building community can impact your business

Describe your business in a few words: RielDeal Marketing is a full-service boutique brand marketing firm. My team and I handle everything from brand strategy (refresh and launch), website development, social media management, paid advertising email marketing and automation to help ensure our clients ideal customer experiences a clear, consistent message….because as I always say…

Ashley Piszek of MISS SWISS on generating quick growth and expansion in the startup phase

Describe your business in a few words: In less than a year, MISS SWISS has been picked up by major retailers including Urban Outfitters, Verishop, Amazon, and boutiques around the US. Our MISS SWISS 2-in-1 Brush Holder & Drying Rack was awarded a Her Campus Beauty Award in October 2021, and our products have been…

Abbe Feder of InCircle Fertility on stepping into her entrepreneurial spirit

Describe your business in a few words: We’ve all heard of becoming an expert in something we never wanted to be an expert in – that’s me. I didn’t want to become an expert in infertility. But after twelve scientifically assisted attempts, a miscarriage, an ectopic pregnancy, and a termination for medical reasons, once I…

Performance Coach Natalee Champlin on running a high performance team

Describe your business in a few words: People call me The Velvet Hammer. I help entrepreneurs achieve their goals without putting more on their plate by running a high performance team. I run a consulting and coaching company that supports clients with two things: business growth strategy and accelerated results. What was your background prior…

The best gifts for everyone on your list (from Entreprenista-owned brands, of course)

We’ve handpicked the best gifts for everyone on your list! This guide has you covered with the perfect gifts for the beauty enthusiast, the fitness lover, the friend who seemingly has *everything*, and everyone in between. SHINERY The globe’s first clean, plant-based jewelry and hand wash, SHINERY is the brainchild of newly minted Entreprenista Brea…

The 13 best gifts for kids from Entreprenista-owned brands

This holiday season, we know you have a lot on your plate. That’s why Entreprenista has handpicked this season’s best gifts for kids from women-owned businesses, so you can easily shop knowing the kids in your life will love these one-of-a-kind products. DŌ, Cookie Dough Confections When Entreprenista Kristen Tomlan moved to New York City…

12 Mamaprenista approved gifts from women-owned brands

Mamaprenistas do it all. This holiday season, the Entreprenista team has put together our favorite essentials from women-owned brands that will enable the Mamaprenista in your life to put her best foot forward as she enters the new year. Whether it’s indulging her sweet tooth, treating her to luxury items, or empowering her to glow…

The 11 best gifts for the Entreprenista in your life

Are you shopping for a go-getter who is serious about their personal and professional success, but not quite sure what they need? Not to worry, the Entreprenista team has you covered this holiday season! We’ve curated our list with incredible gifts for the hardworking, biz-minded Entreprenista in your life – ranging from biz-boosting programs to…