How a lack of female empowerment in the real estate industry lead Marina Shiferman to create her business, The Real Estate Academy

Marina Shiferman_Blog Header

Describe your business in a few words?

I teach women how to buy and own real estate correctly so they can be the bad ass queens of their own lives.

What made you take the leap to start your own business?

I was a realtor for 10 years, I loved it but something was missing. The female empowerment connection was missing. The education for women on real estate is missing in the industry. So I am filling that hole.

What was your background prior to starting your own business?

I was a realtor for 10 years. In a past life, I was a professional ballerina.

Did you always know you wanted to be an entrepreneur?

As soon as I graduated college and realized I wanted a career, yes. I cannot work for someone else doing their vision, I have my own visions and my own creative style. 

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

My marketing strategy was and is instagram. 100%. I also reached out personally to a lot of my friends for the first round of beta testers and had them shout me out on ista and write testimonials.

It worked in that I have a bigger following now and get some engagement.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

Not being authentic. I used to be in a hustler mentality of having to find clients, always finding clients. Now I am in an attraction state. I put out content, call in clients, and wait for them to come to me. I am not the button down business realtor, I am myself and that is a badass woman.

What is the accomplishment you are the most proud of to date?

1) Being a great realtor, getting referrals from past clients.

2) Teaching women, hearing their testimonials and stories after they learn what i teach

3) Have clients reach out to me.

What’s next for your business? What can we expect to see over the next few years?

Growth! The real estate academy is a movement to educate, inspire, and empower women to take control of their futures and buy/own/invest in real estate. It’s not just a course, it’s a movement. There will be events, big talks, more programs, workshops!

What is the biggest lesson you have learned in 2020?

1) Invest in yourself (business and life coaches)

2) Be true to yourself. (no censoring or editing videos)

3) Follow your truth. (I wasn’t 100% satisfied with being a realtor and that’s what led me to start this)

What do you know now that you wish you knew when you were first starting your business?

It’s so new, I am not sure yet. Outsourcing is one.

How have you managed to stay grounded this year?

1) Vacations (Sonoma, Mexico…)

2) Being outside in nature.

3) Date nights with the hubby.

4) Saturdays no work completely.

5) Baths!

Do you believe in work/life balance? What are some of your best tips?

Absolutely. You must have boundaries. I don’t turn my phone on until 10am unless I have a meeting. I must get outside everyday. I stop working Friday afternoon to Sunday. If I am feeling tired, I rest. I know when I need a vacation.

What’s something our audience would be surprised to learn about you?

I was a professional ballerina. I am married. I bought my first house at 27 being a single woman

What are your top 3 tips to stay productive each day?

You don’t have to be productive each day. Redefine what productive means. Have 3 goals you want to accomplish each week and that’s it. Don’t burn yourself out. Take breaks, slow mornings, stop at a certain time in the evening, turn your phone off after work

What does being an Entreprenista mean to you?

A woman who is the queen of her life. 

Share it!

Posted in
Tags

Leave a Comment





Ansley Pridgen of Ansley Media Co. on helping small businesses grow

Describe your business in a few words: After attending SMU and receiving an Undergraduate Degree in Accounting, I moved to New York City to begin a career in fashion. While in NYC, I learned about fashion production, design, life, and hard work. However, I couldn’t suppress my deep love and connection to the South. After…

Clinical Therapist Kendra Toothill on how to unlock your well-being transformation

Describe your business in a few words: Hey! I’m Kendra Toothill. I help women unlock their well-being transformation by using their physical scars. I have been a clinical therapist for nearly a decade, and I help women heal from their physical and emotional health challenges by using my groundbreaking system: Scars Reigniting Your Feminine. Did…

Michelle Carter-Love of sHe Eco Investments promotes a healthier and more sustainable home purchasing option

Describe your business in a few words: What motivates me to have chosen a field dominated by men to pursue is to take part in lowering gas emissions and decreasing waste that has led to the acceleration of our climate crises in the construction industry. By profession, I am a financial coach for over 7…

Ariela Gorodzinsky of ZIBARI on founding a premium purveyor of authentic culinary foods from around the world

Describe your business in a few words: I grew up in Mexico City. Four years ago, I moved to New York to study for my masters in Food Studies at NYU.  Two years ago, I moved to Miami and founded ZIBARI. A premium purveyor of authentic culinary foods from around the world, offering a diverse…

Vanessa Ungvarsky of Taylor Made on creating her unique custom nail polish kits

Describe your business in a few words: Taylor Made Polish brings elevated experiences to savvy clean beauty enthusiasts with our patent-pending Custom Nail Polish kits and 15 Minute Organic Manicure sets.   Anchored in historic downtown Easton, Taylor Made sits at the intersection of scrappy and stylish. We are deeply connected to our community and if…

Kristen and Lindsey Archer of ARCHd on empowering women through handmade home decor

Describe your business in a few words: Sisters Kristen and Lindsey Archer create handmade home decor with their original female empowerment illustrations, skyline designs, and landscape photography. From “build your own” wood bookend sets to large wall art, each piece features bold colors and is uniquely made. ARCHd gives back a percentage of each online…

Felena Hanson of Hera Hub on collaborating with like-minded business owners

Describe your business in a few words: Felena is a long-time entrepreneur and marketing maven.  Her latest venture, Hera Hub, is a spa-inspired shared workspace and business accelerator for female entrepreneurs. This as-needed, flexible work and meeting space provide a productive environment for growing businesses.  Hera Hub members have access to a professional space to…

Joy Williams & Jane Molina of Ninni Co. on being moms’ “breast” friend

Describe your business in a few words: We are Joy Williams + Jane Molina. Sisters, best friends, and co-serial entrepreneurs. We launched the Ninni Co. brand on March 1, 2021, and sell direct-to-consumer from our website. Our featured product and what we’re known for is our breastlike pacifier. It’s a technology we patented and worked…

Business Coach Mary Massey on gaining clarity and achieving success

Describe your business in a few words: My journey to becoming a life coach began over 13 years ago when I became depressed after my father’s passing. Having lost my mom at a young age, I learned to grow up fast but never had the tools I needed to help me overcome loss and other…

Candace Noel of Flora Noel on setting the tone of any event with florals that convey desired moods

Describe your business in a few words: Hi! I’m Candace Noel, Founder and Owner of Flora Noel, a floral and event design studio based in Houston, Texas that specializes in personalizing experiences for special events and private spaces. We design floral arrangements that convey the desired mood of each event through color, shape, texture, and…

Dr. Sarah Nadimpalli of Same Team Childcare on streamlining the nanny-parent relationship

Describe your business in a few words: I am Dr. Sarah Nadimpalli of Same Team Childcare, a mom, nurse, and researcher.  Through using my academic lens and personal experiences in working with nannies, I have streamlined the nanny-parent search, hire, and onboarding process by creating a time-efficient online course both parents and nannies take together. …

Dental Entrepreneur Melissa Turner on making dentistry a better experience for patients and providers

Describe Your Business in a few words: I am Melissa Turner, a dental entrepreneur. I am a dental hygienist who has launched several businesses. I am an influencer and speaker to make dentistry a better experience for dental patients and dental providers. What was your background prior to starting your own business? I’ve been in dentistry…

Product Management Consultant Christina Kelley Weiss on empowering business development

Describe Your business in a few words: I’m a product management consultant & interim product executive for startups with ten years of experience in product management, software development, and digital health. I work with early- and mid-stage startups to help them grow & optimize their strategy, product team, and development processes. What was your background…

Kaitlin Nares of Hagen | Nares PLLC on helping families affected by serious injuries get relief

Describe your business in a few words: I am a Coloradoan. I am a mother to a beautiful and funny 6-month-old redheaded son named Brody. I am also a dog mom to two rescue pups named Boston and Bella. I am married to an entrepreneur, and he encouraged me to launch my law firm. Hagen |…

Michelle Dear of Tandem on empowering couples’ financial lives together

Describe your business in a few words: Hi Entreprenistas! I’m Michelle, the Co-Founder of Tandem, the easiest way for couples to share expenses. Tandem is an iOS app that eliminates the back-and-forth of Venmo without the need to get a joint account. Our mission is to empower couples’ financial lives together. What was your background prior…