Harvick Farms Founder Lainey Harvick on Growing Community Awareness Around Homesteading


Hello Lainey! Please tell us a little about yourself.

In 2015, I became a nurse and worked in the ER through the pandemic. Gardening was a way to provide an outlet from the high-intensity career. As a mother, nurse, and avid gardener who understands the value of having support and resources I could see there was a way to make a larger impact on our community by revitalizing a deserted nursery and bring joy and jobs back into our town. We identified the need for a viable option in promotion of locally grown food and increase social awareness/education related to homesteading topics. We have created and will maintain a program with partnership of subject matter experts about sustainable food resources, and marketing. Harvick Farm connects with the community through representatives from the local schools, local businesses and farmers from local food source producers.

So Lainey, what excites you most about being an Entreprenista League member?

The opportunity to network, grow and support others in the adventure of entrepreneurship.

What made you take the leap to start Harvick Farm?

The pandemic and the need to support others.

What was your background prior to being an entreprenista?

Emergency room nursing and management.

Did you always know you wanted to be an entrepreneur?

No, I always knew I wanted to help others. My personal entrepreneurship was developed after realizing I could help others by building our own business to fit the needs of our community and local farmers.

When you first launched, what marketing strategies did you use, and how did you spread the word?

The local paper and road signs. Our social media is a slow start, but we now appreciate to need for a strong marketing strategy and social media presence.

With entrepreneurship, there are daily challenges. What is the biggest challenge you have encountered along the way?

Time is precious. Timing of planting, timing of social media posts, timing of hiring labor. The use of your time to complete tasks versus contracting work out. I’ve learned that I have to focus on time management, and it must be a priority to become successful in our business.

So Lainey, what is the accomplishment you are the most proud of to date?

Suppressing our community outreach goals by 200%. We provided 44 free 1-hour education classes to our community, 200 hours of community service, dedicated a portion of our nursery to the local cub scouts unit and donated 100 plants and 100lbs of food to the local food pantry.

Do you believe in work/life balance? What are some of your best tips?

Absolutely! Easier said than done in my opinion. Schedule time to dedicated time for yourself. Don’t feel guilty about scheduling that time either.

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

Connecting with the right group will provide more meaningful relationships then going through every group chat and introducing yourself. Remember time is precious. Focus your energy on the subjects that matter the most to you right now in your journey.

Lainey, you have lots to celebrate! What have you achieved recently that you’d like to celebrate with our community?

Finally closed on our property for our business after leasing for a year. We officially own our business and the property it is on!!

What’s next for your Harvick Farm? What can we expect to see over the next few years?

Establishing an orchard and u-pick farm at our retail nursery site. This is on our strategy plan to fight food insecurity in our local community.

 Learn more about the Entreprenista League and join today!

Share it!

Posted in

Leave a Comment

Grants You Need to Apply to For Your Business!

The FedEx® Entrepreneur Fund Who can apply? Entrepreneurs who have a connection to the military and/or entrepreneurs with disabilities. What you could receive: $10,000 Deadline: October 6, 2023 15th Anniversary Entrepreneurship Who can apply? Any entrepreneur who submits an engaging pitch of up to 1,000 words highlighting your business and how it would benefit from…

How to Plan for the Unpredictable with Emily Cisek

“You want to do everything you want to be everything to everyone. You want to be the perfect founder, but the perfect founder doesn’t exist you need to be authentic and true to yourself and the type of leader you are.” – Emily Cisek Named the 2021 Women Who Mean Business Honoree by the Houston Business…

Courtney Boyer on Starting a Biz of Her Own to Elevate the Dialogue Around Women’s Health and Sexuality

Hi Courtney! Please share a brief introduction about yourself and your business: Hello! I am a relationship and sexuality expert. I was trained as a mental health and sex therapist, life coach, and Reiki Practitioner. Recently, I published the book, “Not Tonight, Honey: Why Women Actually Don’t Want Sex and What We Can Do About…

The Scoop on Building a Business from Scratch with Kim Malek

“Money is always available, you will find it believe it or not, it really is, but finding the right money. It could not be more important.” – Kim Malek Kim Malek is the Co-Founder and CEO of Salt & Straw, an ice cream company that produces and serves boldly unique flavors made by hand, where customers…

Taking An Integrative Approach To Medicine and Business with Dr. Cindy Tsai

“Life is a serie“I really realized that we need to take this very integrative holistic approach to wellbeing. So often we are focused on productivity and being busy. And we forget about listening to what we’re actually going through.”  – Dr. Cindy Tsai Dr. Cindy Tsai is an award-winning board-certified physician, TEDx speaker, best-selling author,…

Creative Kelsey Kloss on Launching a PR and Social Media Company to Empower Industry Thought Leaders

Hi Kelsey! Please share a brief introduction about yourself and your business: Absolutely! I am the CEO of Kloss Creatives, a PR and social media company that scales CEOs and companies as industry thought leaders. Kloss Creatives clients have been featured by The New York Times, HuffPost, Bustle, and beyond. Previously, I was a journalist and in-house…

Mamaprenista Cinder Trout on Opening a Natural Beauty Brand, Abature, with Her Daughter

Hi Cinder! Please share a brief introduction about yourself and your business: Hello, my name is Cinder. My daughter and I co-founded a natural beauty brand dedicated to lip care called Abature. We make lip scrubs, lip serums, and lip balms all proudly packaged plastic free. Our wholesale distribution channel is currently only available to…

Finding Your Purpose and Fulfilling Your Mission with Dr. Nadine Collins

“When you understand who you are, and why you’re here, you will recognize that you have no competition. Because there’s nobody in the world like you but you. And whatever you’ve been divinely called to do. There is nobody in the world who can do it like you but you because it’s your assignment.” –…

Nicole Pearl Kaplan on How She Created a Business that Provides Her Clients Insights, Strategies and Personalized guidance

Hi Nicole Pearl! Please share a brief introduction about yourself and your business: Hi! I’m a PR & Media consultant who helps small business founders get noticed, grow their brand awareness and become a household name. When the pandemic hit, I heard a lot of people asking how to get featured, and I heard a…

Learning How to Start Over with Olivia Howell

“Life is a series of fresh starts, and everybody is worthy of the support. We are about meeting people where they are and celebrating them.”  – Olivia Dreizen Howell After her own divorce and watching her sister call off her engagement the following year, Olivia was left with two significant questions: Why do we only…

Entreprenistas, Go for These Amazing Grants!

As founders we know how hard it can be to secure funding for your business, so we want to make it a bit easier! Below are our top picks of grants and resources this week!

Creating A New Business Category with Jen Batchelor

“ The more I tell my story, the more I’m like, damn, I would never have wanted to follow in the footsteps of anyone, I really have to blaze the path. Even though it’s painful as sin, I have to put something out there that’s brand new, and let people react to it.” – Jen…

Artisan Joy’s Stephanie Blanchard on Smashing the Myth of the “Starving Artist”

Hello Stephanie! Please share a brief introduction about yourself and your business: I am the publisher of Artisan Joy, a website and magazine that celebrates creative entrepreneurs. Artisan Joy’s mission is to smash the myth of the starving artist by publishing success stories of artists, designers, artisans and makers who have turned their passions into…

“Life Coach in a Bottle”, Laura McCann, on Establishing Adoratherapy

Hello Laura! Please share a brief introduction about yourself and your business: My name is Laura McCann and I am the Founder and CEO of Adoratherapy. At Adoratherapy, we invite you on a journey of healing through breath and intention using all natural essential oil based fragrances. After many years as a successful entrepreneur in…

Mamaprenista Ami Bhansali of Chai Diaries on her mission to Make Fresh Premium Teas Accessible to All

Welcome Ami! Please share a brief introduction about yourself and your business: Chai Diaries is a lifestyle brand retailing specialty teas. Inspired by my tea-enriched household (three generations of history in growing and manufacturing tea in the beautiful Nilgiris, India), the brand is all about REAL TEA, REAL HERBS, REAL SPICES! Embracing a tea culture…