Golden Hour Glow with Karima El-Hakkaoui of Six Gldn

January 3, 2023

As women, we do and balance A LOT. And many times, we can be left feeling unbalanced. For Karima El-Hakkaoui, she decided to revolutionize the skincare game after spending two decades growing frustrated with the way the industry handled skincare. Her desire is for women to feel healthy and well-balanced.

In today’s episode, we sit down with Karima El-Hakkaoui, founder and CEO of Six Gldn, a Korean skincare brand that is rooted in the ancient principles of beauty and wellness. She talks about the thoughtful branding and packaging for Six Gldn, the unique business tools she uses, what Six Gldn will be doing next year, and so much more.

“So what we are is this oasis of balance for anything that deals with stress, nutrition and skin. Right now, we just have our first launch, which is the skincare and what it does is it brings all skin back into balance. You can be oily dry, it can be anything but it brings it back to balance and the reason why is balanced skin is healthy, radiant skin.” – Karima El-Hakkaoui

This week on Startups in Stilettos:

Karima shares why she decided to start Six Gldn (1:40)
Karima talks about the branding and packaging for Six Gldn (6:32)
Karima explains her unique tools that she uses in her business (12:30)
How Karima got Six Gldn into retail (14:52)
Karima shares the challenges she’s faced (17:30)
Stephanie and Karima talk about how to make introductions to venture capitalists (19:26)
Karima talks about what Six Gldn will be doing in the next year (23:19)

Our Favorite Quotes:

“One of the biggest issues with us is not knowing what we don’t know, you know, we don’t know what we don’t know.” – Karima El-Hakkaoui
“The reason we’re called Six Gldn is because when the sun is six degrees above the horizon, it’s golden hour and how does your skin look at golden hour? It’s stunning. It’s radiant, glowing and healthy.” – Karima El-Hakkaoui
“On my wrist, I have the word jump in my own handwriting tattooed. That’s kind of my theory for everything is I’m going to jump in and then figure it out on the way like the way through.” – Karima El-Hakkaoui

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