Getting Investors to Fall in Love with Your Business with Katie Shea

““You’re not trying to convert the skeptics, you’re looking for the believers.” – Katie Shea

Raising capital can feel like the ultimate courtship process and Katie Shea has all the tea on making your business the belle of the ball every fundraising season. Before having an investment portfolio valued at over 6 Billion USD, Katie started her career by co-founding a manufacturing company from her NYU dorm room, that went on to have best-selling brands at Neiman Marcus, Macy’s, Bed Bath & Beyond, and even more global retail locations. Now Katie is the Founder and General Partner of Divergent Capital, a $30 Million early-stage venture fund. If you ask Katie, she feels like the entrepreneurial impulse has to be in her blood because trusting her instincts while building these ecosystems through VC and angel investing has been one of her greatest assets. In today’s episode, we sit down with Katie Shea to discuss her incredible Founder’s journey and what she believes every Entreprenista looking to raise capital or build a more scalable business should know. She shares what VCs are currently looking for founders, the importance of effective communication, the benefits of co-founding from an investor’s perspective, hitting profitability faster, keeping your circle of champion investors excited about your business, and more!   

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show!, Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

We talk about: 

• Business plan competitions 
• Factoring + receivable financing 
• Underwriting 
• Angel Investing + Venture Capital 
• Starting your own venture fund 
• Early stage vs. last stage investing 
• Portfolio must-haves  
• Diversion Capital 
• Investment areas + strategies for a generalist fund 
• Startup fundraising strategies + communication tips 
• Knowing who + what offers are worth your time 

Connect with Katie: 

• Divergent Capital
• Linkedin

Are you ready to make meaningful business connections that lead to real business results? 

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way. 

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

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