Founder Jené Hernandez, of Mixology Marketing, on Helping Businesses Stand Out and Achieve their Marketing Goals

Hello Jené! Please share a brief introduction about yourself and your business:

As one of the leading marketing agencies in Los Angeles, Mixology Marketing blends creativity and strategy to create bespoke marketing experiences for our clients. From digital marketing and social media to content creation, website development, and impactful events, we take a unique approach to help businesses stand out and achieve their marketing goals. Our team of marketing mixologists works closely with clients to understand their brand, identify their target audience, and develop a custom marketing solution that is both effective and memorable. With a passion for creativity and a commitment to results, Mixology Marketing is the perfect partner to help your business thrive in today’s competitive landscape. Jené Hernandez is the founder of Mixology Marketing, based in Los Angeles, California. Jené is known for her distinctive creativity, track record of results, and invaluable expertise that she brings to any marketing, advertising, or customer engagement campaign. Mixology Marketing was born out of a need for ads that ingeniously engage their audience, rather than just blending in with the noise of the digital age. Jené wanted to provide results that keep up with marketing trends without sacrificing quality or brand voice. Jené’s approach harkens back to the golden age of marketing. “What if,” she wondered, “I apply the techniques of storytelling used in the print campaigns from the ‘Mad Men’ era, but combined it with the modern format of digital media?”

So Jené, what excites you about being an Entreprenista League member?

I’m excited to be a part of a community of other awesome women who “get it.” The advice and support will be so valuable!

Deciding to start your own business can be…terrifying!! What made you take the leap to start your own business?

Honestly, it was something I wanted to do for a long while, but one day I woke up and realized that by working for someone else, I was working toward their dream, not mine. I wanted to work toward my own dreams, full time. I knew that meant I had to take the leap and get started, and that is what I did!

What was your background prior to starting your own business?

Marketing and performing arts!

Did you always have a feeling you wanted to be an entrepreneur?

I always knew I wanted to be a leader and to create something. I realized a few years ago that this might look like becoming an entrepreneur, and here I am.

As a marketer yourself, take us back to when you first launched your business. What was your marketing strategy to get the word out?

As someone who runs a marketing agency, it’s an interesting challenge to be marketing… marketing. After creating my website and getting all of my services in order, I was ready to go to my inner circle and get the word out, asking them to help spread the new by word of mouth. Once I felt confident and steady enough, I announced it to my wider circle of influence through social media. That’s when the clients starting to roll in, asking to work together! So I would say that it definitely went according to plan.

What is the biggest challenge you have encountered along the way and what did you learn from it?

Every day, I’m learning. To be successful, you have to be open to learning, always. I have faced many a challenge, and I know more will be on the horizon. Not sure if I have a “biggest” challenge to share just yet.

So Jené, what is the accomplishment you are the most proud of to date?

We recently hit the 1-year mark of being in business, and that filled me with so much pride. I was honestly shocked how fast that year flew! Many new businesses can’t make it through their first year, and I’m so proud that we keep growing and growing.

What are your thoughts on work/life balance? Do you believe it’s achievable?

I believe so strongly in having good work/life balance. It’s especially crucial if, like me, you’re a parent and you work from home. I think that the lines can be blurred so easily when you WFH so for me, having consistent boundaries with myself (like a strict start and end time for my work day) is really important. And when I’m done with work, I immediately do something totally different (like going for a walk or pouring a glass of wine) to help mentally mark that I’m switching gears.

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

Have confidence in yourself and have faith in your dreams.

Jené you have lots to celebrate! What have you achieved recently that you’d like to celebrate with our community?

One year in business! Happy 1st birthday to Mixology Marketing!

What’s next for your business? What can we expect to see over the next few years?

We are looking to scale up this year by bringing on more clients and bigger clients. Also excited to offer more experiential marketing such as events and activations that are beyond digital marketing.

Learn more about the Entreprenista League and join today!

Share it!

Posted in

Leave a Comment

Kickstarting Your Business Success for 2024

“You’ll know when or where you can spend that money, so make a plan.” Are you ready to take your business to new heights in the upcoming year? In this episode of Startups and Stilettos, your hosts Carlyn Bushman and Stephanie Cartin reveal their keys to successful business planning and growth for the new year. Discover…

How Sallie Krawcheck Is Redefining Women’s Wealth with Ellevest

“Risk-averse means you don’t want to take a risk; risk-aware means you’re willing to take it if you understand it.” – Sallie Krawcheck Sallie Krawcheck is the visionary CEO and co-founder of Ellevest, an innovative investment platform focused on empowering women financially. Since its creation in 2014, under Sallie’s leadership, Ellevest has achieved remarkable milestones,…

Meredith LeJeune on Launching Thought Bubble Communications to Elevate Minority-Owned Businesses

Hi Meredith! Please share a brief introduction about yourself and your business: My name is Meredith LeJeune, an 18-year, award-winning public relations industry veteran, and I have developed and executed high-impact media relations campaigns. Throughout my career, I’ve served on the board of directors of journalism and public relations organizations, been recognized as one of…

Grants You Need to Apply to For Your Business!

American Dream Grant Who can apply? All for-profit businesses operating in the United States. What you could receive: $1,000 Deadline: April 30, 2024 HerRise MicroGrant Who can apply? Women of Color creating innovative solutions that impact their community and that are often unable to secure funding for their small business. What you could receive: $1,000…

The Art of Education Through Performance with Meirav Zur

“It’s not to learn one thing, it’s try to learn as much as you can, so you can see what works for you.” – Meirav Zur In this episode of Startups in Stilettos, we delve into the remarkable journey of Meirav Zur, a multi-talented creative – actor, producer, and writer who is particularly passionate about improvisation,…

Samonee K., Founder of Argos Vibes, on Providing Strategic Mentorship to Other Entreprenistas Around the World

Hello Samonee! Please share a brief introduction about yourself and your business: Hello I’m Samonee K., and my lifelong passion has always been business strategy and development. I find joy in helping individuals uncover their path to building purpose-driven enterprises, doing what they love, and making a meaningful impact. Through Argo Vibes, my platform, I…

Lessons and Insights from Dr. Bre Hayward: Founder of Baby Hair™

Hello Bre! Please share a brief introduction about yourself and your business: Greetings! I am Dr. Bre Hayward, an entrepreneurial spirit, strategist, and mentor with a passion for innovation and positive impact. At the helm of Baby Hair™, a luxury hair care brand, I am dedicated to redefining excellence in the industry through a commitment…

Using Customer Feedback To Fuel Product Innovation with Jordan Engelhardt

“The power of e-commerce and the power of the small businesses is now, and not just in the hands of the bigger companies, so go for it and make it happen.” – Jordan Engelhardt In this episode of Entreprenista, we are joined by Jordan Engelhardt, the Founder and President of Skinny Mixes LLC, the brand…

Moving Forward From Major Milestones In Business with Carlyn Bushman

“I cannot stress enough the importance of networking, and really go narrow and deep. I think we get to the point where we sign up for so many things when you go wide and shallow. It’s really hard to measure what you’re getting out of that particular networking group.” – Carlyn Bushman Before she was your…

The Entreprenista Holiday Gift Guide: Inspirational, Functional, and Splurge-Worthy Gifts for the Women in Your Life

Our Entreprenistas are all about celebrating strong women. Come holiday time, we want to help you shop for the amazing women in your life—the businesswomen, the mothers, the sisters, the daughters, the caregivers, and the friends—with gift options that will leave them feeling empowered, inspired, pampered, or relaxed (or maybe all of the above!). We…

The Best (and Most Thoughtful) Gifts for Kids in 2023

Shopping for kids can be fun, but it can also be overwhelming. With so many toys, games, and cute children’s clothes on the market, how do you pick the perfect present? Something that is quality-made? Something that they’ll actually use? Perhaps something that will stimulate their minds and help them grow? Well, we can help…

The Future of Healthcare with Ellen DaSilva Founder of Summer Health

“Get honest and direct feedback. So if something is not working, something’s not landing, you’re getting no’s from people, and you’re trying to understand why, absorb what the feedback is, but be true to yourself because people want to invest in honesty. People want to invest in authenticity.” – Ellen DaSilva Ellen DaSilva is the…

BONUS EPISODE: Entreprenistas IN Fertility- Navigating Infertility during the holidays

“This is no small thing. It’s okay to not be okay. Talk to your team about it.” Hey, everyone, it’s Stephanie here! Whether you’re simply family planning, or you’re experiencing infertility challenges, something that I learned firsthand through my battle with infertility, is how important it is to have the knowledge and information needed to…

Building Credibility Around Your Business with Adria Marshall

“I really didn’t want to start my own brand. I just wanted products that worked…So it’s just solving this puzzle, which is great as an entrepreneur, because that’s what it is every day – solving a new mystery.” – Adria Marshall Adria Marshall is the founder of Ecoslay, a plant-based hair-care product brand for textured hair…

Kate Isler on Directing Online Shoppers Towards Women Owned Business Through WMarketplace

Hi Kate! Please share a brief introduction about yourself and your business: I Co-founded a non-profit organization, Be Bold for Change, several years ago to celebrate and support women and girls several years ago. I was hosting the 2020 International Women’s Celebration in Seattle, just a few days before the world shut down for Covid-19.…