Formulating Beauty Business Success with Emilie Mascarell

March 12, 2024

“It’s a crowded space. It’s expensive. It takes time. And not everybody is an overnight success. So, I think it’s important to know how to play with the rules of the game and how to set yourself in a way that is really going to differentiate you and… is going to serve you. I want to make sure that your formulation, that your packaging, that anything you develop is aligned with your vision.”

When Emilie Mascarell first started at cult fragrance powerhouse Le Labo, they were still a small start up with just a handful of stores worldwide. After a decade growing with the company and through their acquisition by Estee Lauder, she found herself nostalgic for those early growth stages of a beauty company. Now, Emilie is the founder and CEO of Emilie Consulting, a firm specializing in removing the secrecy in fragrance and beauty product development and setting new brands up for success. Today, she collaborates closely with brands to bring their unique vision to life, ensuring that every product receives the attention it deserves to lead it towards market success through her personalized approach. Tune in and hear our conversation with Emilie about transforming a girlhood passion into a lifelong career, how sitting down with NASDAQ has boosted her brand, and her approach to product development and strategy within her own business.

We talked about:

Transitioning from a full time role into consulting (06:26)
Gaining visibility while avoiding overexposure (07:46)
Always starting with a brief (10:10)
The process of approving a scent or formula (16:12)
Nose fatigue (17:32)
Emilie’s favorite success story (18:49)

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