Former Attorney turned Marketing Maven, Ashley Rector, on Launching Laura Alexandria Marketing
Please share a brief introduction about yourself and your business:
Ashley Rector is a former attorney and digital magazine owner. She brings a decade of marketing expertise to the table, launching successful social media campaigns that have grossed over one million views and most recently garnered over 65,000 application downloads for a client. Before fully transitioning into the marketing field, Ashley launched a print and digital magazine in 2015 which she successfully scaled before selling in 2021. Over 6 years, Ashley organically fostered the magazine’s community to gross over 25,000 followers and 6,000 writers, internationally – covering topics ranging from entrepreneurship to motherhood. After selling the magazine, Ashley channeled this experience and founded LAM – where she began strategically growing the communities of small businesses around her. She formalized and expanded Laura Alexandria Marketing in 2019, bringing in top talent to execute strategic branding and social media campaigns for mom-and-pop organizations to professional sports teams.
What excites you about being an Entreprenista League member?
The community and connection to like-minded women. Everyone is so supportive.
What made you take the leap to start your own business?
I wanted the freedom to choose my destiny, my schedule and to pursue things I am truly passionate about!
What was your background prior to starting your own business?
I was an attorney working for a publicly traded company!
Did you always know you wanted to be an entrepreneur?
Yes. I was fortunate enough to grow up in a family of entrepeneurs and instilled in me the belief that owning your own business was the way to freedom.
Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?
I launched my business and started sharing with friends/family first. Moving to social media and doing active outreach!
What is the biggest challenge you have encountered along the way and what did you learn from it?
I learned that sometimes it is okay to fail, to re-assess and re-strategize. As you evolve, your business evolves too!
What is the accomplishment you are the most proud of to date?
We helped a women-owned business accomplish 62,000 app downloads in one week from Tiktok.
Do you believe in work/life balance? What are some of your best tips?
Yes, I do! The hardest part of work life balance – is loving what you do so much that you do it at all times. Being aware of stopping and enjoying other endeavors is important.
What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?
Be open to networking and helping others. Karma comes back ten-fold.
What have you achieved recently that you’d like to celebrate with our community?
I just opened a creative studio in the city I live in: Plum Hill Creative studio! Creatives can create content, co-work and use the space as an event rental.
What’s next for your business? What can we expect to see over the next few years?
Hoping to grow and help brands grow their business through organic social media efforts.