Fintech Queen, Heather Doyle of CoinQueens, on How to Manage Expectations and Crypto Empowerment
What excites you about being an Entreprenista League member?
I am excited to connect with women who have had success in web2. I hope to onboard and empower them in web3 through education, investing, and networking. Women are typically not the leading demographic in nascent fintech markets, and CoinQueens is determined to change that in web3.
What made you take the leap to start your own business?
The overwhelming amount of time I was spending one-on-one advising and consulting with women to take their business into web3 was not scalable. I was obsessed with helping women take the reins of their financial success, but I couldn’t do it alone. I knew there were other women like me to partner with. Ultimately, I wanted to create a powerhouse web3 consulting and networking business that gives women the tools they need to succeed in web3. CoinQueens was born out of necessity to make sure women aren’t left behind in innovating and investing in this nascent technology.
Did you always know you wanted to be an entrepreneur?
From my days as an 8-year-old sitting out in front of Walmart passing out pamphlets on endangered manatees and collecting money in a hamster cage to support their survival, to my days managing my father’s books for his real estate company, I have always known leadership was a skill that paired well with my ability to assist people in reaching their potential.
Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?
I already had an extensive network of women in web3. I was investing and networking alongside other women for about a year. I knew the need was there to bring these women together and provide leadership to collectively succeed in web3. I hosted a launch party to invite a maximum of 50 women to join my team via the minting of a CoinQueens NFT. The launch was a total success as these women showed they were ready to invest financially in themselves and the CoinQueens brand.
What is the biggest challenge you have encountered along the way and what did you learn from it?
Quantifying compensation and responsibility structures for such a wide variety of web3 startups.
What is the accomplishment you are the most proud of to date?
The caliber of women who chose to stand beside me to scale CoinQueens as the premier web3 consulting business.
Do you believe in work/life balance? What are some of your best tips?
Absolutely! Setting expectations and communicating those clearly to your team is imperative. If the team knows your expected level of participation on a weekly basis, you avoid potential disappointment.
What’s next for your business? What can we expect to see over the next few years?
CoinQueens will be looking to partner with a traditional PR/Marketing business to allow businesses to strategize for crypto-native audiences. We specialize in NFTs, web3 marketing, token strategy, and blockchain technology. Partnering with a powerhouse media team will bring a cohesive solution for industries to enter web3 with success.