Esther Curtis of The Ecommerce Boutique helps clients get higher conversion rates
May 19, 2022
Describe your business in a few words:
I am from New York, a mom of 4, and a new entrepreneur. I am a Brand and Web Designer for Product-Based Businesses of The Ecommerce Boutique. I help product-based business owners increase their conversion rates so they don’t have to waste time trying to figure it out for themselves. My signature process, Clarify and Convert, helps my clients get clear about what they are selling and to who they are selling. A strategy is then put in place to achieve better conversion.
What was your background prior to starting your own business?
Senior Web Producer at Ann Inc.
Did you always know you wanted to be an entrepreneur?
I realized I like to have more control over my work life: from working on dream projects, to collaborating with dream clients.
Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?
My marketing strategy was to post to as many platforms as possible and see what sticks. It’s working slowly but has to keep showing up.
What is the accomplishment you are the most proud of to date?
Finding my passion along the way. I started doing odd web jobs; then, I realized I loved Shopify. Then, I realized I love Branding and Strategy, as well. Now I’m overjoyed with my work and love what I do.
Do you believe in work/life balance? What are some of your best tips?
Don’t take on every project, only take on aligned projects. I like to work on 1 project at a time so I can give my all to it. I also plan out projects so that I’m not working on the weekends.
What have you achieved recently that you’d like to celebrate with our community?
I have finally scored my dream project. The client wanted Strategy, Branding, and Shopify Store set up. I am loving every minute of it, and I get to show my expertise and guide the project.
What’s next for your business? What can we expect to see over the next few years?
I created a Clarify and Convert Framework to help my clients get higher conversion rates. I would love to create more case studies to demonstrate the great results I can give.
What excites you about being an Entreprenista League member?
Connecting and collaborating with like-minded women.
Share it!
Posted in Uncategorized
Tags
Disrupting an Industry with Alexandra Keating of Uni
Like many Entreprenistas, Alexandra always knew she wanted to run a business, and she has—multiple businesses, in fact. When she became obsessed with the fact that the personal care industry uses a lot of single-use products, she knew the solution and she knew her next business. Today, we sit down with Alexandra Keating, founder of…
The DHL Express GoGreen Giveaway is Helping Entreprenistas Go Global in a Sustainable Way
In Partnership with DHL Express We speak to eCommerce founders every day that are looking to launch, scale and grow their businesses. One of the biggest things to consider for growth: international shipping – but the question remains, how do small businesses ship internationally and is there a way to do so sustainably? In a…
How to Deal with your Team’s Burn Out
As an Entreprenista, your business is not just a job, it’s a passion. You put in long hours, sweat and tears, and endless effort to make it successful. However, this can often lead to burnout, especially during times of high stress. And with May being National Mental Health Awareness Month, it’s important to address this…
Tapping Into The Creativity with Catalina Escallon of Noodo Studio
While Catalina Escallon is an artist, and by definition, a creative person, she realized that a lot of people did not view themselves that way as they got older. So she and her partner decided to start a studio that helps people realize that there are many ways to be creative. In today’s episode, we…
Building Your Personal Brand with Stacey Ross Cohen of Co-Communications
Stacey grew up around entrepreneurs, so it’s safe to say that being a business owner is in her blood, and she has been doing it successfully for well over two decades. But her newest passion is helping the next generation make sense and leverage the digital age to build a personal brand that helps them…
Learning The Heart and Soul of SEO with Meg Clarke of Clapping Dog Media
Like many Entreprenistas, Meg left the corporate world once she had kids and started to work on her own. She had experience with web design, so that’s what she did, before she realized that having the perfect website is meaningless if no one finds it. So she dug in and learned everything there was to…
Social Media Marketing 101 with Sarah Bugeja of Later
Sarah has spent her career constantly learning new skills—both on the job and off—to further her career. She also mastered learning when it’s time to move on to the next opportunity. Now she’s here to share her story and also her tips and tricks regarding all things social media. Today, we sit down with Sarah…
Mamaprenista Candice D’Angelo reflects on Launching ‘The Selling Lab’
Below is a brief introduction about Candice D’Angelo and her business, The Selling Lab: Candice D’Angelo – a corporate dropout with 12+ years of sales experience – is the founder of The Selling Lab, a sales training agency where online and offline businesses alike come to level up their sales skills and build custom trainings.…
Founder Jené Hernandez, of Mixology Marketing, on Helping Businesses Stand Out and Achieve their Marketing Goals
Hello Jené! Please share a brief introduction about yourself and your business: As one of the leading marketing agencies in Los Angeles, Mixology Marketing blends creativity and strategy to create bespoke marketing experiences for our clients. From digital marketing and social media to content creation, website development, and impactful events, we take a unique approach…
How To Create The Best Brand Message For Your Business with Xindi Soh of By Xindi
Over the course of her business, Xindi has had to confront herself and get a grasp on who she is, what she stands for, and what she wants. But the ride hasn’t always been what she was expecting. Now she preaches leaning into the hard stuff and believing in yourself, and it seems to be…
How To Find Unique Ways To Fund Your Business with Arion Long of Femly
Our Entreprenista of the Year: Arion Long has always been an overachiever; she started college at 15 years old. But one thing that threatened to hold her back was her periods. After going to many gynecologists, she found one that not only listened to her, but told her something that would change the course of…
Katherine Wallisch on Empowerment Consulting for Parents and Clinicians of Non-Speaking Children
Hello Katherine! Please share a brief introduction about yourself and your business: As a speech-language pathologist specializing in Autism and Augmentative and Alternative Communication (AAC), I have created a comprehensive empowerment program for parents and clinicians. My name is Katherine Wallisch, and I am the mother of a 7-year-old son and a 3-year-old daughter. Growing…
Digitizing Art For A Business with Sally King McBride of The Letter Nest
When Sally’s friends and family started having children, she looked for gifts that would be meaningful and lasting. As an artist, she decided to create watercolor name paintings. Soon, the commissions started flooding in and she had a proof of concept for a business. In today’s episode, we sit down with Sally King McBride, founder…
When Being an Entreprenista is in Your DNA with Carrie Shaw of Copper
Carrie’s career path is quite the story: she started in product management and stayed in that for over a decade before switching to marketing and falling in love. After she had been with Copper for a couple years as CMO, she was offered the CEO position and almost turned it down, but she didn’t. Now…
Kristen Elworthy on Founding Seven Hills Communications and Embracing Her Desire to Story Tell
Hi Kristen! Please share a brief introduction about yourself and your business: I’m Kristen Elworthy, and I’m the founder of Seven Hills Communications. We’re a PR micro-agency that works with mostly female-founded and mission-driven companies and personal brands in both the consumer and B2B space. Our wheelhouse is working with startups and emerging brands, and…