Founder Alexandra Hepworth on Starting Luxury Travel by Alexandra to Curate Unique Travel Experiences

Feature-Graphics-59

Hi Alexandra! Please share a brief introduction about yourself and your business:

My name is Alexandra Hepworth and I work in the luxury travel space, curating bespoke, high end and unique travel experiences for my clients. To learn more, check out my site here!

So Alexandra, what excites you about being an Entreprenista League member?

Everything! The connections, networking, learning from each other, finding opportunities and mostly being part of something with like-minded, focused women. It’s totally inspiring!

What made you take the leap to start your own business?

To be honest, it was never my intention! And like a few things in life, I happened to be in the right place at the right time and took an opportunity that was presented to me to try something new. I have done this a few times in the past and whilst sometimes scary, taking a calculated risk tends to work out for the best. I’m never scared to try!

What was your background prior to starting your own business?

I have worked in the luxury travel and tourism space for 18 years. Prior to running my business curating travel, I was most recently working in South East Asia for 10 years, mostly in luxury hotels and resorts, in Director of Sales & Marketing positions. Over that time I took properties through major renovations, re-branding and also opened a brand new property for Hyatt.

You mentioned earlier, it wasn’t your intention to start your own business. Did you ever have a feeling you would become an entrepreneur?

Honestly no! And I’m still not sure that I totally am one… I am sort of dipping my toes in the water, having the safety net of working under a small company where I am Director of Operations, building strategy and growing that business, along with forging my own path in as an Independent Contractor booking travel for my clients and sourcing opportunities to find new streams of business and new clients for myself.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I commissioned a market study via a 3rd party to find out what my target audience was looking for when booking high-end travel along with other things like what brand they like/resonated with, how many times a year they travel, where they are based etc. I then built a brief marketing plan from there focusing on my purpose, what I hope to achieve, the name of my brand, imagery style and color palette I would use. I built a website and started my social media channel too – mostly focused on Instagram.

So Alexandra, what is the biggest challenge you have encountered along the way and what did you learn from it?

Building a targeted audience and generating solid leads through my online activities. To date, this has not been super successful and I am looking at ways to improve this moving forward.

You have lots to be proud of! What is the accomplishment you are the most proud of to date?

Receiving great client testimonials and repeat clients. I have had numerous referrals from clients and get some great feedback about my process. This is a wonderful motivator knowing that all the experience I have to date has come back around to help me provide the level of service I am happy with for my clients. I was also contacted the other day and asked to mentor someone looking to get into the luxury travel space – this was such a nice surprise and a real motivator!

Do you believe in work/life balance? What are some of your best tips?

Absolutely! Actually, I have questioned myself numerous times about stepping out from my career path to pursue something that doesn’t always feel stable or that doesn’t follow the path I was on. But I always come back to the same thing… being able to pick up and work from wherever I am is something NOT to be taken for granted and the flexibility I have is something that right now, no Corporate job can lure me back from. As my family are still in the UK, being able to go home, pretty much when I want or need to is the BEST part of working in the way I do. Being separated from family can be difficult, but knowing that I am not restricted by vacation days or fixed ‘on location’ work commitments is something that I absolutely cherish

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

Take the leap! Don’t question yourself too much, trust your instincts and don’t get fixated on following ‘The Path’. There are many roads to lead you to where you are meant to be.

Last, but not least, what’s next for your business? What can we expect to see over the next few years?

I am hoping that I am able to slowly grow my portfolio of loyal clients and in turn gain recognition for what I am doing in this space. I would love to take a more targeted approach to how I build my following and also want to start to build a small team under me to expand on the services I am able to offer – both travel and lifestyle related.

Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Valeria Lasak’s Marketing Agency Focuses on Fashion, Beauty, and Personal Brands

Hi, Valeria! Please share a brief introduction about yourself and your business: Hi, I’m Valeria. Cofounder of MKT Besties and Nomad, a marketing agency focused on fashion, beauty, and personal brands, I’m also a community leader with the New Miami Girls community and host the street podcast ‘Who Is She Miami.’ This project is especially…

Leigh Burgess on Her Passion for Consulting, Coaching, and Curated Events

Hi, Leigh! Please share a brief introduction about yourself and your business: Leigh is a CEO & Founder and driven entrepreneur who is passionate about helping organizations and individuals achieve their fullest potential faster. By continuously stepping out of her comfort zone and pushing boundaries, Leigh has not only grown her own company into a…

How to Avoid Legal Challenges with Lauren Bercuson from Storylock Legal

“In the beginning, if you don’t have a team or a system or community around you, it’s very easy to feel lost. There are these amazing communities out there for amazing female founders that will really help guide and support you. So, the greatest lesson I learned pretty quickly was that you’re never alone. Or,…

The Secrets to Building a Community Led Business with Ingrid Read

“You really have to understand that, in order for you to scale, you have to learn how to do certain things and master them before you move on. If you don’t do that, then your audience is going to feel just as lost as you feel.” In this episode of Entreprenista, we sat down with…

Krystal Childrey’s Journey to Founding a Boutique Ad Agency

Hi, Krystal! Please share a brief introduction about yourself and your business: Krystal Childrey is the founder of Soulwave Digital, a boutique advertising agency helping purpose-driven eCommerce brands scale profitably with Facebook and Instagram ads. Her agency takes a holistic approach to advertising and loves helping brands better understand their numbers, making sure that our…

Veteran Marketing Exec Mindy Anderson Brings Brands’ Stories to Life

Hi, Mindy! Please share a brief introduction about yourself and your business: Mindy Anderson is a veteran marketing executive, growth strategist, fractional chief marketing officer, and Founder of I Breathe Marketing. She has a proven record of building stronger brands, driving client engagement, and attracting more leads while maximizing return on marketing spend. Who are…

Tye Barrett Inspires People to Love Themselves Through Her Luxury Collection

Hi, Tye! Please share a brief introduction about yourself and your business: Amami was created by entrepreneur Tye Barrett, an African-American woman, who set out to inspire people to embrace their authentic selves and create a community rooted in selfacceptance. Like most powerful stories, hers starts with a personal journey of perseverance. As a single…

The Most Common Mistakes When Starting a Business—and How to Avoid Them

When you’re first starting a business, there’s so much you don’t know you don’t know—like how to price your offerings, market your business, or hire people to support you. Every entrepreneur learns along the way, so why not save yourself some time and money (and potentially even business heartbreak) by learning from the candid stories…

How Leyla Bilali is Building a Holistic Fertility Brand

“One big thing that sets us apart from other people in [the fertility] space is that we are a team of medical professionals and it’s all within our scope of practice to guide you through these things.” After a decade at one of New York City’s top fertility clinics, Leyla Bilali was approached by one…

How To Build a Sellable Business with Carrie Kerpen from The Whisper Group

In this episode of Entreprenista, we sat down with Carrie Kerpen, founder of The Whisper Group, an exit readiness practice for women-owned businesses. Carrie previously co-founded Likeable Media, one of the first social media agencies, which she successfully sold for eight figures in 2021. Carrie is an accomplished author and hosts “The Exit Whisperer” podcast,…

Multifaceted Entrepreneur Katie Villacres on Her Live Event Production Business

Hi, Katie! Please share a brief introduction about yourself and your business: Hello, my name is Katie Villacres. I am a multifaceted entrepreneur with a diverse skill set and a passion for creative endeavors. Alongside being a dedicated mom who loves fitness, I have successfully owned multiple businesses. Currently, I am embracing my creative side…

Temprance Williams-Bell Offers Eco-Friendly, Ethical Skincare Products

Hi, Temprance! Please share a brief introduction about yourself and your business: Hello, my name is Temprance and I am the founder of My Natural Butter. With a passion for natural skincare and wellness, I created this brand to offer eco-friendly, ethical products that cater to the needs of conscious consumers. Our mission is to…

Peighton Woodard Shares About Her Women’s Wellness and Lifestyle App

Hi, Peighton! Please share a brief introduction about yourself and your business: Hi, I’m Peighton. I am the CEO and Founder of Luna Leaf and app designed to revolutionize women’s wellness by aligning lifestyle choices with the menstrual cycle. Who are your customers? Women between the ages of 26-45. What was your background prior to…

How Shannon Weinstein is Making Financial Literacy Relatable for Entrepreneurs

“A lot of people have the misconception that PR is only intended for large brands, and that is so not true. PR is really a formula, right? It is building brand awareness, gaining visibility to earn credibility, which equals profitability.” After a career spent working in Big Four accounting and corporate America, Shannon Weinstein was…

How Lauren Picasso Navigated Fundraising Challenges to Grow Cure Hydration

“It’s all about, you know, investors are going to be looking at your background and whether they believe in the idea. Sure, but are you going to be able to execute on this idea?” In this episode of Entreprenista, we sat down with Lauren Picasso, founder and CEO of Cure Hydration, a plant-based hydrating drink…