Entreprenista and Coach Anna Decastro on Unlocking Her Entrepreneurial Spirit


Hi Anna! Please share a brief introduction about yourself.

Hello there! My name is Anna. I am a serial entrepreneur from San Francisco Bay Area. I am a Women’s Mindset and Momentum Coach, a health and wellness professional and the VP of Author Strategy for Visionary Literary. Whether you need a healthier lifestyle, a mindset shift or assistance with attracting high ticket clients, I have something for you. I love to learn about people, their stories, and their journeys. Let’s connect!

So Anna, what excites you about being an Entreprenista League member?

I am most excited about making genuine and meaningful connections with like-minded women.

Starting you own business can be intimidating. What made you take the leap to start your own business?

I have always wanted to have my own business(es). At a very young age, my family did not have much. We were constantly in survival mode. I was grateful for what I had, but also aware of what I was capable of and everything I had to offer. I started my own business in cosmetics when I was in high school. That was when I realized that I unlocked my entrepreneurial spirit. I didn’t like being told what to do, when to take breaks, time off, etc. Trading time for money is not an option for me. I wanted to take command of my life – every aspect of it and the only way to do that is to be my own boss and work with partners. I whole-heartedly believe that we can accomplish anything we set our minds too. The possibilities are limitless when we work towards everything our hearts desire.

What was your background prior to starting your own business?

My background is in sales, marketing, health and wellness, beauty and event planning. I wear many hats.

So Anna, did you always have a feeling you wanted to follow an entrepreneurial path?

Yes, I did! I always knew I was different and destined for more. I am way too creative for a 9-5.

Spreading the word about a new business is so important! Take us back to when you first launched your business, what was your marketing strategy?

My marketing strategy was traveling, mass networking, and making authentic connections belly to belly. I was also mentored by those who already had what I wanted in life.

Entreprenistas face daily challenges. What is the biggest challenge you have encountered along the way?

The biggest challenge was finding a healthy balance. I tend to get ahead of myself and had to learn to slow down to speed up. It’s the moments between moments that make a difference.

Anna, you have lots to celebrate! What is the accomplishment you are the most proud of to date?

My most recent accomplishment is finding my purpose. I used to be an opportunist until I realized my worth and learned how to say no to things that aren’t truly aligned with my purpose. I only do things that vibrate my soul and nothing short of that. Due to this, I am able to set healthy boundaries. I learned that I was purpose driven, not money driven.

Do you believe in work/life balance? What are some of your best tips?

There is no such thing. I believe in work-life integration. We as entrepreneurs have to create our own schedules, systems and routines. For me, I have to make sure I am constantly doing things that fill my cup, so I can pour into others. When I feel that my cup is empty, I recharge. I also set healthy boundaries with my schedule, outsource what is not a productive use of my time and know when to log off. I am not a slave to my businesses.

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

My best piece of advice is to trust the process and understand that what is meant for you will find you. Nothing in life should be forced. Just keep your vibration high and the universe will conspire to everything you want in life.

What have you achieved recently that you’d like to celebrate with our community?

I recently started writing my first book about women’s mental health and my own personal journey. I am publishing it in 2023!

What’s next for your business? What can we expect to see over the next few years?

I am becoming a travel influencer, launching some online coaching courses and starting my own Health and Lifestyle publishing firm. Once my book is published, I am going on a book tour.

Learn more about the Entreprenista League and join today!

Share it!

Posted in

Leave a Comment

Kickstarting Your Business Success for 2024

“You’ll know when or where you can spend that money, so make a plan.” Are you ready to take your business to new heights in the upcoming year? In this episode of Startups and Stilettos, your hosts Carlyn Bushman and Stephanie Cartin reveal their keys to successful business planning and growth for the new year. Discover…

How Sallie Krawcheck Is Redefining Women’s Wealth with Ellevest

“Risk-averse means you don’t want to take a risk; risk-aware means you’re willing to take it if you understand it.” – Sallie Krawcheck Sallie Krawcheck is the visionary CEO and co-founder of Ellevest, an innovative investment platform focused on empowering women financially. Since its creation in 2014, under Sallie’s leadership, Ellevest has achieved remarkable milestones,…

Meredith LeJeune on Launching Thought Bubble Communications to Elevate Minority-Owned Businesses

Hi Meredith! Please share a brief introduction about yourself and your business: My name is Meredith LeJeune, an 18-year, award-winning public relations industry veteran, and I have developed and executed high-impact media relations campaigns. Throughout my career, I’ve served on the board of directors of journalism and public relations organizations, been recognized as one of…

Grants You Need to Apply to For Your Business!

American Dream Grant Who can apply? All for-profit businesses operating in the United States. What you could receive: $1,000 Deadline: April 30, 2024 HerRise MicroGrant Who can apply? Women of Color creating innovative solutions that impact their community and that are often unable to secure funding for their small business. What you could receive: $1,000…

The Art of Education Through Performance with Meirav Zur

“It’s not to learn one thing, it’s try to learn as much as you can, so you can see what works for you.” – Meirav Zur In this episode of Startups in Stilettos, we delve into the remarkable journey of Meirav Zur, a multi-talented creative – actor, producer, and writer who is particularly passionate about improvisation,…

Samonee K., Founder of Argos Vibes, on Providing Strategic Mentorship to Other Entreprenistas Around the World

Hello Samonee! Please share a brief introduction about yourself and your business: Hello I’m Samonee K., and my lifelong passion has always been business strategy and development. I find joy in helping individuals uncover their path to building purpose-driven enterprises, doing what they love, and making a meaningful impact. Through Argo Vibes, my platform, I…

Lessons and Insights from Dr. Bre Hayward: Founder of Baby Hair™

Hello Bre! Please share a brief introduction about yourself and your business: Greetings! I am Dr. Bre Hayward, an entrepreneurial spirit, strategist, and mentor with a passion for innovation and positive impact. At the helm of Baby Hair™, a luxury hair care brand, I am dedicated to redefining excellence in the industry through a commitment…

Using Customer Feedback To Fuel Product Innovation with Jordan Engelhardt

“The power of e-commerce and the power of the small businesses is now, and not just in the hands of the bigger companies, so go for it and make it happen.” – Jordan Engelhardt In this episode of Entreprenista, we are joined by Jordan Engelhardt, the Founder and President of Skinny Mixes LLC, the brand…

Moving Forward From Major Milestones In Business with Carlyn Bushman

“I cannot stress enough the importance of networking, and really go narrow and deep. I think we get to the point where we sign up for so many things when you go wide and shallow. It’s really hard to measure what you’re getting out of that particular networking group.” – Carlyn Bushman Before she was your…

The Entreprenista Holiday Gift Guide: Inspirational, Functional, and Splurge-Worthy Gifts for the Women in Your Life

Our Entreprenistas are all about celebrating strong women. Come holiday time, we want to help you shop for the amazing women in your life—the businesswomen, the mothers, the sisters, the daughters, the caregivers, and the friends—with gift options that will leave them feeling empowered, inspired, pampered, or relaxed (or maybe all of the above!). We…

The Best (and Most Thoughtful) Gifts for Kids in 2023

Shopping for kids can be fun, but it can also be overwhelming. With so many toys, games, and cute children’s clothes on the market, how do you pick the perfect present? Something that is quality-made? Something that they’ll actually use? Perhaps something that will stimulate their minds and help them grow? Well, we can help…

The Future of Healthcare with Ellen DaSilva Founder of Summer Health

“Get honest and direct feedback. So if something is not working, something’s not landing, you’re getting no’s from people, and you’re trying to understand why, absorb what the feedback is, but be true to yourself because people want to invest in honesty. People want to invest in authenticity.” – Ellen DaSilva Ellen DaSilva is the…

BONUS EPISODE: Entreprenistas IN Fertility- Navigating Infertility during the holidays

“This is no small thing. It’s okay to not be okay. Talk to your team about it.” Hey, everyone, it’s Stephanie here! Whether you’re simply family planning, or you’re experiencing infertility challenges, something that I learned firsthand through my battle with infertility, is how important it is to have the knowledge and information needed to…

Building Credibility Around Your Business with Adria Marshall

“I really didn’t want to start my own brand. I just wanted products that worked…So it’s just solving this puzzle, which is great as an entrepreneur, because that’s what it is every day – solving a new mystery.” – Adria Marshall Adria Marshall is the founder of Ecoslay, a plant-based hair-care product brand for textured hair…

Kate Isler on Directing Online Shoppers Towards Women Owned Business Through WMarketplace

Hi Kate! Please share a brief introduction about yourself and your business: I Co-founded a non-profit organization, Be Bold for Change, several years ago to celebrate and support women and girls several years ago. I was hosting the 2020 International Women’s Celebration in Seattle, just a few days before the world shut down for Covid-19.…