Entreprenista and Coach Anna Decastro on Unlocking Her Entrepreneurial Spirit
Hi Anna! Please share a brief introduction about yourself.
Hello there! My name is Anna. I am a serial entrepreneur from San Francisco Bay Area. I am a Women’s Mindset and Momentum Coach, a health and wellness professional and the VP of Author Strategy for Visionary Literary. Whether you need a healthier lifestyle, a mindset shift or assistance with attracting high ticket clients, I have something for you. I love to learn about people, their stories, and their journeys. Let’s connect!
So Anna, what excites you about being an Entreprenista League member?
I am most excited about making genuine and meaningful connections with like-minded women.
Starting you own business can be intimidating. What made you take the leap to start your own business?
I have always wanted to have my own business(es). At a very young age, my family did not have much. We were constantly in survival mode. I was grateful for what I had, but also aware of what I was capable of and everything I had to offer. I started my own business in cosmetics when I was in high school. That was when I realized that I unlocked my entrepreneurial spirit. I didn’t like being told what to do, when to take breaks, time off, etc. Trading time for money is not an option for me. I wanted to take command of my life – every aspect of it and the only way to do that is to be my own boss and work with partners. I whole-heartedly believe that we can accomplish anything we set our minds too. The possibilities are limitless when we work towards everything our hearts desire.
What was your background prior to starting your own business?
My background is in sales, marketing, health and wellness, beauty and event planning. I wear many hats.
So Anna, did you always have a feeling you wanted to follow an entrepreneurial path?
Yes, I did! I always knew I was different and destined for more. I am way too creative for a 9-5.
Spreading the word about a new business is so important! Take us back to when you first launched your business, what was your marketing strategy?
My marketing strategy was traveling, mass networking, and making authentic connections belly to belly. I was also mentored by those who already had what I wanted in life.
Entreprenistas face daily challenges. What is the biggest challenge you have encountered along the way?
The biggest challenge was finding a healthy balance. I tend to get ahead of myself and had to learn to slow down to speed up. It’s the moments between moments that make a difference.
Anna, you have lots to celebrate! What is the accomplishment you are the most proud of to date?
My most recent accomplishment is finding my purpose. I used to be an opportunist until I realized my worth and learned how to say no to things that aren’t truly aligned with my purpose. I only do things that vibrate my soul and nothing short of that. Due to this, I am able to set healthy boundaries. I learned that I was purpose driven, not money driven.
Do you believe in work/life balance? What are some of your best tips?
There is no such thing. I believe in work-life integration. We as entrepreneurs have to create our own schedules, systems and routines. For me, I have to make sure I am constantly doing things that fill my cup, so I can pour into others. When I feel that my cup is empty, I recharge. I also set healthy boundaries with my schedule, outsource what is not a productive use of my time and know when to log off. I am not a slave to my businesses.
What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?
My best piece of advice is to trust the process and understand that what is meant for you will find you. Nothing in life should be forced. Just keep your vibration high and the universe will conspire to everything you want in life.
What have you achieved recently that you’d like to celebrate with our community?
I recently started writing my first book about women’s mental health and my own personal journey. I am publishing it in 2023!
What’s next for your business? What can we expect to see over the next few years?
I am becoming a travel influencer, launching some online coaching courses and starting my own Health and Lifestyle publishing firm. Once my book is published, I am going on a book tour.