Entrepreneurial journeys are often begun to find a better way to do something, or solve a problem, in spite of the odds against them. Artistic journeys are usually a way to express oneself. For Elizabeth Sutton, a visual artist who has taken the nouveau arts scene by storm creating a highly curated fine art and design firm with a goal is to foster positivity and good vibes through Sutton’s colorful artworks and products — she’s accomplished both.Pushing through challenging times that would have crumbled most to motivate herself to build, grow, and thrive—while staying true to her own vision, and painting her memories.Elizabeth joins Socialfly Co-founders Courtney Spritzer and Stephanie Cartin in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm.In this episode:
Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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Highlights
- How a passion for art and having a puppy led Elizabeth to purchase $1,000 of art supplies without any background in art
- Why her career begins and ends with Instagram, with 70% of sale come through there
- Building a tremendous business while raising 2 little kids, and working 100 hours/week
- Why Elizabeth made a rule that she is phone free for 2-2.5 hrs when she gets home
- Instagram as an analytical tool, and how loop giveaways are Elizabeth’s most successful tool for new followers
- What the Jenners and Kardashian have to do with leaving her ex-husband, and launching a career
- Why helping others and giving back is important
- And how a horrible car accident changed everything right at a very demanding moment that should have been a key high point
- How Elizabeth just secured the biggest deals ever with tilebar—three luxurious marble collections
- The importance for Elizabeth of getting back into the home
- A goal to sell 10,000 clutches
- Why getting the right engagement rate in Instagram could be a big deal when advertising
- How Elizabeth strategizes to increase engagement and makes use of long captions
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