Divya Gugnani and Lindsay Ellingson of Wander Beauty – Following Your Entrepreneurial Compass

May 13, 2019

Social media can be a powerful tool for developing products. Just ask Wander Beauty co-founders Divya Gugnani and Lindsay Ellingson — the first travel-inspired, cruelty-free luxury color cosmetics experience! Divya and Lindsay join Socialfly Co-founder Courtney Spritzer for a conversation about building their company and their journey to success, along with a surprise and a brainstorm. In this episode:

Taking beauty with you
The importance of a compass
How their first cosmetics shade was inspired by a sunset
Why product development can take so long
Thinking big, and understanding what women want
How a co-founder’s modeling experience gave the executive team a tactile intuition
Why building the right team has been so crucial to success and being choosy and slow to hire has paid off
The importance of resilience to survive beyond difficult challenges
How Divya and Lindsay pushed past a tough moment in the company
Creating a culture of meritocracy, and why they adopted an open floor plan
Meeting and partnering with people via social media
And —-the concept of teach, learn, and inspire

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