Dina Kaplan of The Path on meditation for the modern mind

Dina Kaplan_Blog Header

Describe your business in a few words?

The Path is meditation for the modern mind.

What made you take the leap to start your own business?

I had an insight during my first 12-day silent retreat – that so many people could benefit from this — but that it didn’t need to be so hard! I decided to start a company that made meditation fun and easy and something you looked forward to doing!

What was your background prior to starting your own business?

Previously I was a tech founder – so stressed I didn’t have the confidence to be myself. I lived completely in the “should.” Meditation helped to give me the confidence to be myself, and I wanted to share this with people around the world to help them get better at being themselves — and more relaxed and happy, too!

Did you always know you wanted to be an entrepreneur?

No I wanted to be a ballet dancer – but my father is a professor at Harvard Business School and always talked up the virtues of being an entrepreneur!

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I didn’t think much about marketing when we launched — it was simply what I knew I had to do. I had a list of everyone I knew interested in meditation, and our first products were targeted to them! Then we ended up in a New York Times Style section cover photo shoot during our second month of operations. Once that story was published we had a line around the corner for everything we did, and we were off!

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

I had a very challenging early co-founder. He was not ethical or honest, and that was so hard. I should have let him go months before I finally did. Now we have strong ethical guidelines at the company, including a no-lying policy. This infuses our culture with honesty and trust. I thrive in this environment!

What is the accomplishment you are the most proud of to date?

We have taught and inspired thousands of people to meditate, and they in turn have a huge impact, spreading mindfulness through their work and personal circles. I can FEEL the impact, and that feels incredible.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

I ask questions about how people would solve potential problems. I want to know how someone thinks. And I want to know they will bring their full selves to our work. That means stepping up from a given assignment and bringing your street smarts, your intuition, skills from school and from your entire life. I think our work in the modern environment requires all of us!

How has your business or industry been impacted by the COVID-19 pandemic?

We were incredibly impacted, because everything we were doing was in-person! We ended up transforming our Meditation Teacher Training program that had always been in person — online. And you know what? It is so much stronger now. We have people from around the world join us, which is so fun and inspiring, and we actually do a better job building community in our online classes than we ever did in person! This was a huge accomplishment for us and something I am so proud of.

What’s next for your business? What can we expect to see over the next few years?

We are launching a few on-demand courses soon – we are so excited!

What is the biggest lesson you have learned in 2020?

In 2020 I learned to step into, and through fear, and to do things I never thought I could – like leading a Meditation Teacher Training program that has turned out to be incredible for the students and for us running it as well!

What do you know now that you wish you knew when you were first starting your business?

I wish I knew to keep having fun in life and being playful and not to work all the time — because that makes you lose perspective.

How have you managed to stay grounded this year?

I spend a lot of time in nature. I do yoga and meditate each day. And if I feel anger or frustration rising in me, I look for a visual anchor in my present environment – a tree outside a window or really anything to bring me quickly into the present, safe, happy moment.

What does being an Entreprenista mean to you?

Being an Entreprenista means being bold and saying what’s on your mind — but with kindness and compassion. It means dreaming of things that don’t exist and then making them happen. It means lifting others up and being a positive force for the world, but also being compassionate with yourself and others when you make a mistake and realizing we are all humans, simply doing our best!

Share it!

Posted in
Tags

Leave a Comment





Michele Henry of FACE FOUNDRIÉ on why she leans into her fears, and the importance of dreaming big

Describe FACE FOUNDRIÉ in a few words? Efficient and effective focused facial bar specializing in all things face, facials, lashes, brows, and skincare. What made you take the leap to start your own business? I worked in my parents’ small inground pool business from age 13 all the way through college. Being an entrepreneur is…

Ashley Spriggs of Pivot Media on the power of genuine relationships

Describe your business in a few words? We are a media firm that gets your message the attention it deserves. We offer services in Public Relations and Podcast Management. What made you take the leap to start your own business? It was the right time! I was growing my client list as an independent contractor…

Mary Allard of The Third Place podcast on inviting listeners to explore uncomfortable conversations in a safe space

Describe your business in a few words? The Third Place podcast is a weekly podcast that invites listeners into the hard conversations that we have a tendency to avoid. It is a podcast that “goes there,” within a safe place where curiosity is encouraged, differences are welcomed, and empathy is embraced through healthy dialogue. What…

Kelsea Olivia of East Olivia Creative on creating experiences that spark curiosity, joy, and connection

Describe your business in a few words? East Olivia is a boutique creative agency that specializes in large-scale floral installations. What made you take the leap to start your own business? I have been starting businesses since I was a child, selling my crafts and babysitting. As an adult, I had an innate desire to…

Tiffany Roman of Small Biz Highlight on creating a platform to help small businesses thrive

Describe your business in a few words? Small Biz Highlight is a web show, created to help introduce the people behind a small/local business, their products and services, and discuss how COVID affected them. What made you take the leap to start your own business? Back in April 2020, COVID shutdowns were in full effect…

11 Mamaprenistas share their best productivity tips to manage a business and a family

1) Tierney Larkin, Founder at Larkin Living Spaces: “Be sure to have a designated space to work that is just for you and your business. It can be a makeshift office in the corner of a room, or even a traveling cart that you can take around with you to store all of your supplies…

How Two Entreprenistas Launched & Scaled Their Business on Shopify in 30 Days

Within 9 years, Stephanie Cartin and Courtney Spritzer have bolstered the presence of over 300 women-owned companies — all through social media strategy, platform management, influencer marketing, paid media and creative service. Given their success with Socialfly, Steph and Courtney recently decided to create a podcast called Entreprenistas, which provides a community to celebrate and…

Sarah Kallile of Lunnie on building the first community-led brand for modern mothers

Describe Lunnie in a few words? Community-led brand for modern mothers. We’re reinventing the nursing bra. What made you take the leap to start your own business? I’m a mom of two young girls. While breastfeeding my second daughter, I was frustrated with my clunky nursing bra and how it made me feel frumpy. I…

Ramy Sharp on launching Ramy Brook to fill a void in the marketplace, and what inspired her to take the leap

Describe Ramy Brook in a few words? Happy, Sexy and Strong! Ramy Brook is female owned and operated, stemming from one woman’s dream to uplift, empower and celebrate women. The apparel, accessories and swimwear collections transcend generational dressing, offering something for anyone looking for a vibrant and celebrational style. My vision is for women who…

Charlotte Michailidis of Parenthood Ventures on fueling the next wave of innovation for early stage ParentTech

Describe your business in a few words? Parenthood Ventures is the founder ecosystem for early stage ParentTech – i.e., startups serving parents, from fertility to teens.  Companies in our community span sub-sectors like caregiving, employee benefits, food, physical goods, digital health, retail, clothing, education, media/entertainment and fintech.  The objective is to fuel the next wave…

Vanessa Coppes of BELLA Media + Co on how determining who her customer was changed her business

Describe BELLA Media + Co in a few words? Lifestyle media company sharing content and resources for living a beautiful life. What made you take the leap to start your own business? My mental health. Launching my business literally saved my life. I was suffering from postpartum depression and needed a creative outlet. I launched…

Ingrid He of the Sjogren’s Tracker app on using her creativity to help people with autoimmune disorders manage their symptoms

Describe your business in a few words? Sjogren’s (SHOW-grins) Tracker is an app that helps people with autoimmune disorders manage their symptoms and flares. We aim to help our users better understand their conditions and identify triggers to their flares. Our mission is to create innovative solutions to improve the lives of users and facilitate…

Bari Koral of Yogapalooza on pioneering kids yoga with Yogapalooza!

Describe your business in a few words? Bari Koral is a Kids Yoga Pioneer and recording artist. Bari inspires thousands of parents, teachers and young children every day with her kids yoga, music and mindfulness activities and popular YouTube channel. What made you take the leap to start your own business? After burning out on…

Angelica Hanley of ACouplePuns on growing her business while staying 100% true to herself, and the biggest lessons she has learned over the years

Describe your business in a few words? ACouplePuns specializes in sparking joy through laughter and delivers the punniest content and high-quality paper goodies for every special occasion and moment in-between. Whether your bestie loves her house plants, binge-watching Friends, or drinking coffee, ACouplePuns has a punny card for that!   What made you take the leap…

Kelly DuFord Williams of Slate Law Group on disrupting the traditional law firm space and building a business where employees can thrive

Describe your business in a few words? Slate Law Group is a forward-thinking, accessible San Diego-based boutique law firm that provides legal, tax and HR services for small to medium sized businesses and corporations. What made you take the leap to start your own business? I was inspired to start my own business because I…