Digital Marketer Jennifer McArdle of McArdle Media on improving small businesses’ digital footprint

Copy-of-Website-Header-Template-9

Please share a brief introduction about yourself and your business:

I help small businesses increase their brand awareness with social media.

In 2018, I made the leap to start McArdle Media to serve small businesses and provide them with simple solutions to their social media and digital marketing needs. I now serve local and national clients, including clients in various industries such as therapy, real estate, home care, retail, HVAC, home inspection, cleaning service, chiropractic, credit union, yoga, wellness, and insurance, to execute their organic social media campaigns. Not only do I provide social media and digital marketing services, but I’ve also partnered with several other marketing professionals to provide various other marketing services for my clients.

Many of my clients worked with larger agencies before coming to me and were frustrated by the confusing industry jargon and lack of individualization. Marketing is not one size fits all. My clients appreciate the work I do because I provide a simple solution to their needs and every decision made in the social media marketing plan is based around the businesses’ goals. My clients are never handed off to an account manager or novice while working with me, but rather my clients are always working directly with me on the strategy. I like to see myself as an extension of my client’s internal team as I am often working very closely with the business.

What excites you about being an Entreprenista League member?

I am excited to be amongst other like-minded business women.

What made you take the leap to start your own business?

I saw an opportunity to improve the way small businesses utilize social media. A simple Google search about social media marketing for small businesses can send you down the rabbit hole. I want to make it simple for small businesses to create and/or improve their digital footprint.

What was your background prior to starting your own business?

With over 15 years of experience working in industries such as retail, health care, and education (K-12 and higher ed), I have become an expert at developing processes to improve efficiency and introduce simplicity to workflows. I use this experience and knowledge to make social media and digital marketing efficient and simple for my clients.

Did you always know you wanted to be an entrepreneur?

No. In fact I was terrified of the idea, but a life-disrupting health situation led to me having to leave my 9-5 job. I needed flexibility in my work which I wasn’t able to find in a traditional job, so I started my business.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

In the beginning I was marketing online. I wasn’t seeing the results I wanted and realized I wasn’t targeting the right audience in the right places. I was in my own head instead of the head of my audience. When I shifted my marketing message, I was able to reach clients online as well as through networking and referral building.

What is the biggest challenge you have encountered along the way and what did you learn from it?

My biggest challenge is being a solopreneur. As a solopreneur, everything falls on me. I’ve learned that it’s time to bring in someone to help me, at least with the administrative side of the business.

What is the accomplishment you are the most proud of to date?

I am most proud of actually starting my business. I have always been risk averse, so starting a business was NEVER in my sights. Having started my business in 2018 and still being in business today in 2022, despite personal health issues and a global pandemic is something that I am very proud of.

Do you believe in work/life balance? What are some of your best tips?

I believe in work life harmony. Work life balance seems to imply an equal balance between work and life. At times you need to spend more time on work or life, so I think it is about being in harmony. Having faced health obstacles over the last 5+ years, my best tip is to listen to your body and take care of yourself.

What have you achieved recently that you’d like to celebrate with our community?

I recently launched my free webinar series. Every month I host a live webinar on Zoom about a digital marketing topic. I’m happy to say that it has been successful so far and that it has helped many small business owners.

Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Former Attorney turned Marketing Maven, Ashley Rector, on Launching Laura Alexandria Marketing

Please share a brief introduction about yourself and your business: Ashley Rector is a former attorney and digital magazine owner. She brings a decade of marketing expertise to the table, launching successful social media campaigns that have grossed over one million views and most recently garnered over 65,000 application downloads for a client. Before fully…

Mireya Gómez de la Torre on Launching a Conscious and Sustainable Fashion Line

Please share a brief introduction about yourself and your business: I’m the founder and creative director of Taarach. Taarach is a brand that seeks to rescue and spread timeless textiles tradition through contemporary products. Everything I do is inspired by craft, folklore, and traditions. I am on the mission to change people’s way of looking…

Sandra Jacquemin of Starsoul on Creation, Communication, and Charity

Please share a brief introduction about yourself and your business: Hi everyone! I’m Entreprenista League member Sandra Jacquemin, co-founder of starsoul (@officialstarsoul), the first cause-driven charity t-shirt subscription service. Starsoul is transforming the way we give by utilizing the subscription model to raise awareness and funding through cause-inspired tees. For 20 years, I have worked…

Founder Geisha Garcia on the Evolution of GG Communications

Please share a brief introduction about yourself and your business: Geisha Garcia is the Founder of GG Communications, LLC—a digital marketing agency dedicated to elevating the digital presence of ambitious female-led brands through proven digital marketing strategies, as well as advancing the profession of social media through mentorship and education of social media professionals. What…

Cecile Rothschild on the Importance of Family and Close Relationships while Launching Your Own Business

Please share a brief introduction about yourself and your business: Create and Associates is a branding, communications, and design firm. With boundless creativity, imagination, and a dedication to strategic thinking, we build brands that cut through the clutter—and unlock success for my clients. We bring together emotion, art, and rigor to design brand experiences that…

Melissa Wallace, CEO and Co-Founder, on Balance, Trust, and Celebration

Please share a brief introduction about yourself and your business: I am the CEO and Co-founder of fivefoottwo marketing, an agency dedicated to early-stage, VC-backed startups. When launching fivefoottwo, we were meeting so many female founders who needed our services but struggled to receive funding. So we started giving them our services for free, which…

LEO + LAINE’s Lynzee Krohne’s Tips for Teamwork and Embracing all Aspects of your Business

Please share a brief introduction about yourself and your business: Lynzee is the CEO and Founder of LEO + LAINE, and also serves as the Lead Creative Director. In her role, Lynzee manages the day-to-day business operations, and also works closely with the team to strategize, ideate and develop content for local and national clients.…

Contemporary Artist and Small Business Owner, Leah Devora, on Following Your Instinct

Please share a brief introduction about yourself and your business: I created original, custom art with a contemporary edge for businesses and private clients. My site showcases my art. What excites you about being an Entreprenista League member? Meeting dynamic, interesting, and creative women and building a support network. What made you take the leap…

Kim Bennett of AtlasGuru on Building a Business based on Her Passion and Past Skillset

Please share a brief introduction about yourself and your business: AtlasGuru is a publishing platform for travelers to share their itineraries and travel stories. Before starting AtlasGuru, I spent 15+ years in marketing in New York City and Seattle for lifestyle and consumer companies including Conde Nast, Martha Stewart, Amazon, and Nordstrom. What excites you…

Devika Chand Dandona on Sucess having a Strong Voice while Starting The Devi Collection

Please share a brief introduction about yourself and your business: I’m a wife, mom of 3 humans and 2 fur babies, and am an all-around creative. I have an investment company that focuses on brands and startups. My current portfolio has brands in the clean beauty, sustainable fashion, tech, and wellness spaces. I have been…

How Coach and Consultant Sarai Tave’s Personal Healing Journey Sparked Moonlight Devi

Please share a brief introduction about yourself and your business: My name is Sarai Tave. I am 35 years old, a single mom, and the owner of Moonlight Devi and The Singles Network by Moonlight Devi. I am a singles and couples coach, image consultant, and Thetahealing therapist. I help single people break thru their…

Decorating Dream’s Midge Fuller’s Desire to “Go All In” on Her Business

Please share a brief introduction about yourself and your business: I am an interior designer, and I launched Decorating Dreams, which will help my clients see the potential in their homes by guiding them through the process. What excites you about being an Entreprenista League member? I am excited to work with Entreprenista because I…

Work-Life Balance and Scaling Your Business with Marketing-Led Business Coach Katrina Aronson

Please share a brief introduction about yourself and your business: Katrina Aronson is THE Marketing-Led Business Coach, blending her background in small business marketing and psychology to help creative business owners to get out of their way and see massive shifts. With simple and scalable marketing strategies as her super power, she has grown two…

Fintech Queen, Heather Doyle of CoinQueens, on How to Manage Expectations and Crypto Empowerment

What excites you about being an Entreprenista League member? I am excited to connect with women who have had success in web2. I hope to onboard and empower them in web3 through education, investing, and networking. Women are typically not the leading demographic in nascent fintech markets, and CoinQueens is determined to change that in…

CoFounder of ExExperts, T.H. Irwin, on the Importance of Focus and Goal-Setting

Please share a brief introduction about yourself and your business: My best friend and I divorced at the same time (drama and cheating ex-husbands), and we had one another leading up to it, during the process, and for everything after. We started the “exEXPERTS and Divorce etc…” podcast to help people in the same way…