Devika Chand Dandona on Sucess having a Strong Voice while Starting The Devi Collection

Copy of Website Header Template-9

Please share a brief introduction about yourself and your business:

I’m a wife, mom of 3 humans and 2 fur babies, and am an all-around creative. I have an investment company that focuses on brands and startups. My current portfolio has brands in the clean beauty, sustainable fashion, tech, and wellness spaces. I have been recognized as a woman of impact through the Victory Paint project in the DFW area. My latest venture is my editorial style blog, The Devi Collective, where I share beauty, fashion, etc. but with depth. I love featuring founders and sharing the stories of WHY they started their brands.

What excites you about being an Entreprenista League member?

I love the idea of connecting with other founders and women who may be in the same “starting new” or just “starting” stage of business that I find myself in (again).

What made you take the leap to start your own business?

I love to create. This was my next thing.

What was your background prior to starting your own business?

I have a background in design, and I stayed home with my kids for 13 years.

Did you always know you wanted to be an entrepreneur?

I think so.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I had no strategy, but I have a strong voice, so I think it just grew through word of mouth. I also broke the “send newsletters out weekly” rule. I only send them out when I have something to say, and I think other busy women appreciate that. I also don’t post daily. I don’t do any of that.

What is the biggest challenge you have encountered along the way and what did you learn from it?

Finding a community of other women in the blogging space that want to do more than “sell” other peoples products. Yes, I know that is part of it, but I feel like if we have a platform, we should use it to educate our community on fast fashion and try to break traditional beauty standards. I guess I can’t stand when people don’t have anything they “believe in” enough to share. Another challenge has been finding people to hire within my company that are driven. I haven’t had great luck with VAs. I love self-starters and people who are ambitious and motivated. I think there are people who just “do the job” and leave…..that personality will never work for me.

What is the accomplishment you are the most proud of to date?

Ooooh…..maybe when I was honored as a Woman of Impact in the DFW area.

Do you believe in work/life balance? What are some of your best tips?

As a mom of 3, there is no balance. All you can do is honor your boundaries, listen to your body, and walk away from anything that is sending you into panic mode until you are calm. It’s important to always know which things on your to-do list are priorities, what can wait till tomorrow, etc, and approach the day accordingly.

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

Find a community, don’t look at what others are doing, and focus on your path.

What have you achieved recently that you’d like to celebrate with our community?

I created presets with a photographer that I’m selling on my site. These presets are made specifically for people of color. My community brought this issue to me, and I had to learn what presets were! Also, we have a sales collaboration with a non profit called “start small think big”, and I was invited to New York fashion week, which was a goal of mine when I started. Now, I’m putting Paris fashion week on the list of goals!

What’s next for your business? What can we expect to see over the next few years?

I would like to focus on founder features. I want The Devi Collective to become a place women look to for inspiration.

 Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Entreprenista Announces Winners of its 2023 Top 100 Women Business Leaders Awards Presented by Chase Ink

Leading Membership Community for Founders Amplifies Stories of Outstanding Entrepreneurs New York, United States – February 20, 2024 — The Entreprenista League, a leading membership community for ambitious, entrepreneurial women, is excited to ​​announce the winners of its 2023 Entreprenista 100 Awards. The Entreprenista Awards, presented by Chase® Ink®, honors the achievements of 100 women business leaders across…

Pitching Yourself and Finding Your Voice with Brianna Ruelas

“I see that a lot of these young women are struggling to feel like their impact matters and I really want to create something that incorporates my own stories, my own journey, to show them that our choices matter. But more importantly, that they matter, and that everything they bring to the table is significant…

Franchising, Scaling, and Selling a Business with Jillian Lorenz & Ariana Chernin

“You really, really need to trust your gut. Human nature is everything. It’s like your first date where everyone’s on their best behavior. But when there’s smoke, there’s fire. If you feel something in your intuition, it’s not right.”  –Ariana Chernin In this episode of Entreprenista, we sat down with Jillian Lorenz and Ariana Chernin,…

The Finishing Touch with Stephanie Purzycki

“I time block and I say, ‘This is going to be the time specific to managing the business.’ Being able to manage my time correctly and know when I’m doing what. In this post COVID era where we’re all working remotely, being able to connect face to face is also important. So, our weekly zoom…

Growing Through Partnerships with Abby Price

“If you’re not good at it, that is 100% okay. You don’t need to be good at everything. But just make sure, in the beginning at least, you’re spending a little extra time figuring it out—or you can lean on someone to look into it for you to make sure you’re doing it right.” – Abby…

Minisode with Steph: Spilling Wellness Secrets

Hi Entreprenistas! It’s Steph here again with another quick minisode. Today, I’m sharing all about the inspiration behind making my 2024 all about wellness. You’ll hear some of my favorite wellness tips and secrets, why it pays to give yourself grace, and all about the importance of having an accountability partner.  You’re going to hear…

Minisode with Steph: Making the Most of Your Founders Weekend Experience

Hi Entreprenistas! It’s Steph here and this year we are going to be bringing you content beyond our weekly interviews with founders. This is our first Minisode of the year and I am excited to share with you some of my best relationship building tips and how I handle events as an introverted extrovert. Plus…

Ali Hicks-Wright’s Mission to Help Creative Entrepreneurs Build and Scale with Amari Creative

Hi Ali! Please share a brief introduction about yourself and your business: Ali Hicks-Wright is the Founder and Creative Director of Amari Creative, a branding studio that specializes in building strategic brands and websites for ambitious entrepreneurs by pairing engaging copy with striking design. Since starting Amari Creative in 2016, Ali has worked with hundreds…

Grants You Need to Apply to For Your Business!

BMO Fellowship Application Notes Note that when applying, be sure to acknowledge the impact of the virtual workshops and resources provided by BMO and how that will support you just as much if not more than the prize $ itself! What you could receive: $15,000 across select applicants Deadline: Jan 31, 2024 DearGod Grant Application…

Making the Bed with Ruby Russell

“I’ve had a few setbacks. One was our first [launch in] March 2020. And guess what? The world shut down. And so I tried again on March the 13th 2023. I was at the London Stock Exchange when, guess what? That was the day that Silicon Valley crashed. So, all you can do is laugh…

Optimizing and Scaling Your Business with Tylar Brannon

“I think you have to stay calm when the world is on fire. You might have a small fire, you might have a massive fire, but your job as a leader is to create that calm… There’s days you feel like you’re drowning, but you still have to be able to show up for your…

Certifying Your Company With Heather Cox

“If you don’t have the time or money to do it once, you definitely do not have the time or money to do it twice—so make sure you outsource to experts the first time.” – Heather Cox When Heather Cox was pregnant with her first baby, she knew continuing to work was a non-negotiable—she just wasn’t…

Crafting a Powerful Pitch with Katie Dunn & Kat Weaver

“We’ve helped founders secure so much money just by sticking to the foundations and not doing crazy-flashy things or over-thinking… We had one founder secure $85,000 in one pitch opportunity—the money really is out there.” – Kat Weaver In this episode of Entreprenista, we’re sitting down with angel investor Katie Dunn and serial entrepreneur Kat…

Finding Your Ultimate Purpose with Harli Gawronski

“You’re always focused on the big goal, and you don’t celebrate the little wins in between. And that is so important. And for me, it’s something that I had to learn, was to celebrate the little wins in between—because that’s what keeps you going to the ultimate goal.” – Harli Gawronski Harli Gawronski had a realization…

Building Gravitas and Catalyzing Confidence with Lisa Sun

“When we tie so much of our happiness to [the] brass ring… It really just keeps us even more insecure and more overachieving.” – Lisa Sun In this episode of Entreprenista, we sit down with fashion entrepreneur Lisa Sun, founder and CEO of Gravitas New York, a lifestyle and apparel company that’s revolutionizing the concept…