Designer and Brand Strategist Sarah Magidoff of Canopy on slowing down to make room for what matters

November 8, 2021
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Describe your business in a few words:

My name is Sarah Magidoff, and I’m the designer and brand strategist behind my design studio Canopy, where I help emerging founders build unforgettable brands using a stress-free, hustle-free process of design. I also founded the Slow Entrepreneur Movement where I help hard-working entrepreneurs work less, while getting more done, so they can make room for what matters most.

What was your background prior to starting your own business?

Architectural design!

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

My main form of marketing was to connect with my existing group of friends, mostly creatives, starting new businesses who were in need of design support. I also reached out to professionals in the wedding and event industry to find opportunities to use my design skillset to support their needs and the needs of their clients. Word-of-mouth marketing through my existing network continues to be a tremendous source for leads.

What is the accomplishment you are the most proud of to date?

Graduating architecture school!

Do you believe in work/life balance? What are some of your best tips?

I believe in work life BOUNDARIES! I’ve created a whole platform that offers tips on slowing down, but to put it simply, think:

How can I eliminate non-essential tasks?

How can I accelerate my existing processes?

How can I set healthier boundaries?

And how can I create more time to enjoy?

If you sign-up for my newsletter, you’ll receive 12 free exercises that will help you slow down with ease!

What’s next for your business? What can we expect to see over the next few years?

Getting a new website along with (hopefully) new semi-passive revenue streams!

What excites you about being an Entreprenista League member?

I’m excited to connect with other self-employed business owners to support and care for one another, and create moments for those impromptu “water cooler” chats we often miss out on working for ourselves, outside of an office setting.

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