Danielle Goldman of Sylth | Virago on a new innovative brand and design

Website Header Template #1 (4)

Describe your business in a few words:

Hi! I am the CEO and Co-Founder of Sylth | Virago, an urban-luxe vegan and sustainable forward women’s footwear and accessory brand. We design everything in NYC, and production and material sourcing takes place in the Tuscany region of Italy. I am also a family nurse practitioner in NYC, working oversight at CVS Minute Clinic Covid-19 test site. Finally, and most importantly, I am a wife and mother to 3 children aged 4, 2, and 1 (send help).

What was your background prior to starting your own business?

Before nursing school, I jumped around from interning with a PR company in NYC to affiliate marketing jobs and managing fashion showrooms; ultimately, none of these were personally fulfilling aside from being industries that are hard to crack, so I went to nursing school to not only make my mother happy but to ensure I would always have a career despite my desire to work for myself.

Did you always know you wanted to be an entrepreneur?

No – when I was younger I assumed I would be a stay-at-home mom and I didn’t even consider working in tandem. I think as I got older and realized that I found real problematic work environments across several industries that maybe I needed to create my own seat at the table in order not only to achieve the goals I have in business but also for self-respect in general.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I don’t know if I had a set marketing strategy – it wasn’t necessarily throwing spaghetti at the wall and seeing what sticks, but it was multifaceted in that we knew in order to become the brand we hoped for we needed to tap into many avenues to make that happen. Between paid ads, organic traffic, public relations, and celeb placements, physical and online retail presence, and also social media – we started slow and built up by tapping into professional networks, organizations, and people who could advise us on the best way to approach the consumer with our brand. Certainly, every avenue for us was needed.

What is the accomplishment you are the most proud of to date?

Probably the creation of the line itself. Pulling together the team, finding a premier factory in Italy and then finding over 15 retail partners worldwide to sell AFTER Covid-19 was quite a tall task but I’m really proud we did it – considering most of us have no connection to the footwear industry.

Do you believe in work/life balance? What are some of your best tips?

Sure, I believe in it – but have I mastered it, absolutely not. I still feel guilty when I neglect one of my responsibilities, and I give myself a hard time if I need a break. As an early Entreprenista I am in the mindset of hustle, always, and it’s sometimes hard to break that train of thought despite what my friends, family, co-workers, and inner voice say!

What have you achieved recently that you’d like to celebrate with our community?

Sylth | Virago was named by Footwear News as one of the 14 Footwear Brands to watch this year – which is huge considering all the obstacles we overcame and the fact that we only officially launched in September.

What’s next for your business? What can we expect to see over the next few years?

We are currently in the prototype phase with 3 new styles and about 5 more in the design stages. You can definitely expect to see more of our killer heel silhouettes and our signature styles but we also hope to dip our toes (pun intended) into more accessories and maybe even specialty outerwear. Right now we are super focused on selling this line and getting in from of as many eyeballs as well can 🙂

What excites you about being an Entreprenista League member?

Not only is the Entreprenista League a source of pride for me to be a member of such a distinguished group of successful and inspiring women, but it is also a source of comfort. It’s nice to know if I ever needed something I have a network of women who understand what I am going through. Hopefully, as I grow my own business, I hope to be a source of guidance for the next generation of Entreprenistas too.

Share it!

Posted in
Tags

Leave a Comment





Former Attorney turned Marketing Maven, Ashley Rector, on Launching Laura Alexandria Marketing

Please share a brief introduction about yourself and your business: Ashley Rector is a former attorney and digital magazine owner. She brings a decade of marketing expertise to the table, launching successful social media campaigns that have grossed over one million views and most recently garnered over 65,000 application downloads for a client. Before fully…

Mireya Gómez de la Torre on Launching a Conscious and Sustainable Fashion Line

Please share a brief introduction about yourself and your business: I’m the founder and creative director of Taarach. Taarach is a brand that seeks to rescue and spread timeless textiles tradition through contemporary products. Everything I do is inspired by craft, folklore, and traditions. I am on the mission to change people’s way of looking…

Sandra Jacquemin of Starsoul on Creation, Communication, and Charity

Please share a brief introduction about yourself and your business: Hi everyone! I’m Entreprenista League member Sandra Jacquemin, co-founder of starsoul (@officialstarsoul), the first cause-driven charity t-shirt subscription service. Starsoul is transforming the way we give by utilizing the subscription model to raise awareness and funding through cause-inspired tees. For 20 years, I have worked…

Founder Geisha Garcia on the Evolution of GG Communications

Please share a brief introduction about yourself and your business: Geisha Garcia is the Founder of GG Communications, LLC—a digital marketing agency dedicated to elevating the digital presence of ambitious female-led brands through proven digital marketing strategies, as well as advancing the profession of social media through mentorship and education of social media professionals. What…

Cecile Rothschild on the Importance of Family and Close Relationships while Launching Your Own Business

Please share a brief introduction about yourself and your business: Create and Associates is a branding, communications, and design firm. With boundless creativity, imagination, and a dedication to strategic thinking, we build brands that cut through the clutter—and unlock success for my clients. We bring together emotion, art, and rigor to design brand experiences that…

Melissa Wallace, CEO and Co-Founder, on Balance, Trust, and Celebration

Please share a brief introduction about yourself and your business: I am the CEO and Co-founder of fivefoottwo marketing, an agency dedicated to early-stage, VC-backed startups. When launching fivefoottwo, we were meeting so many female founders who needed our services but struggled to receive funding. So we started giving them our services for free, which…

LEO + LAINE’s Lynzee Krohne’s Tips for Teamwork and Embracing all Aspects of your Business

Please share a brief introduction about yourself and your business: Lynzee is the CEO and Founder of LEO + LAINE, and also serves as the Lead Creative Director. In her role, Lynzee manages the day-to-day business operations, and also works closely with the team to strategize, ideate and develop content for local and national clients.…

Contemporary Artist and Small Business Owner, Leah Devora, on Following Your Instinct

Please share a brief introduction about yourself and your business: I created original, custom art with a contemporary edge for businesses and private clients. My site showcases my art. What excites you about being an Entreprenista League member? Meeting dynamic, interesting, and creative women and building a support network. What made you take the leap…

Kim Bennett of AtlasGuru on Building a Business based on Her Passion and Past Skillset

Please share a brief introduction about yourself and your business: AtlasGuru is a publishing platform for travelers to share their itineraries and travel stories. Before starting AtlasGuru, I spent 15+ years in marketing in New York City and Seattle for lifestyle and consumer companies including Conde Nast, Martha Stewart, Amazon, and Nordstrom. What excites you…

Devika Chand Dandona on Sucess having a Strong Voice while Starting The Devi Collection

Please share a brief introduction about yourself and your business: I’m a wife, mom of 3 humans and 2 fur babies, and am an all-around creative. I have an investment company that focuses on brands and startups. My current portfolio has brands in the clean beauty, sustainable fashion, tech, and wellness spaces. I have been…

How Coach and Consultant Sarai Tave’s Personal Healing Journey Sparked Moonlight Devi

Please share a brief introduction about yourself and your business: My name is Sarai Tave. I am 35 years old, a single mom, and the owner of Moonlight Devi and The Singles Network by Moonlight Devi. I am a singles and couples coach, image consultant, and Thetahealing therapist. I help single people break thru their…

Decorating Dream’s Midge Fuller’s Desire to “Go All In” on Her Business

Please share a brief introduction about yourself and your business: I am an interior designer, and I launched Decorating Dreams, which will help my clients see the potential in their homes by guiding them through the process. What excites you about being an Entreprenista League member? I am excited to work with Entreprenista because I…

Work-Life Balance and Scaling Your Business with Marketing-Led Business Coach Katrina Aronson

Please share a brief introduction about yourself and your business: Katrina Aronson is THE Marketing-Led Business Coach, blending her background in small business marketing and psychology to help creative business owners to get out of their way and see massive shifts. With simple and scalable marketing strategies as her super power, she has grown two…

Fintech Queen, Heather Doyle of CoinQueens, on How to Manage Expectations and Crypto Empowerment

What excites you about being an Entreprenista League member? I am excited to connect with women who have had success in web2. I hope to onboard and empower them in web3 through education, investing, and networking. Women are typically not the leading demographic in nascent fintech markets, and CoinQueens is determined to change that in…

CoFounder of ExExperts, T.H. Irwin, on the Importance of Focus and Goal-Setting

Please share a brief introduction about yourself and your business: My best friend and I divorced at the same time (drama and cheating ex-husbands), and we had one another leading up to it, during the process, and for everything after. We started the “exEXPERTS and Divorce etc…” podcast to help people in the same way…