Daniela Schiliro & Heather Kamback on co-founding inBodi Swim, a swimwear brand inspired by different places of the world the duo has traveled together

inBodi Swim_Blog Header

Describe your business in a few words?

Each collection of inBodi Swim has been thoughtfully created based on different places around the world that we’ve been fortunate enough to see and experience. Along with the environments, colors, textures, cultures of each place; we are most inspired by the unique beauty that each and every woman embodies.

What made you take the leap to start your own business?

If not now, then when? We were roommates at FIT in NYC for four years and always dreamed of starting our own swimwear line. Our skill sets are very different but extremely compatible. Since the very moment we graduated, we saved money each year to invest in our company and finally in 2020 (prior to the pandemic) we were fortunate to make our dream our reality and launched inBodi Swim.

What was your background prior to starting your own business?

Both based in NYC, Daniela is an Art Director and Heather is a Demand Planner.

Did you always know you wanted to be an entrepreneur?

Daniela: Yes! I grew up in a very supportive family that always encouraged me to follow my passions. I was always heavily invested in the arts, from being a classically trained ballet dancer to becoming extremely passionate about graphic design and branding; I always considered myself to be a BIG dreamer. Being an Art Director, I am always looking for ways to strengthen my skill sets and fulfill my needs as a creative. I wanted to create a brand that I could fully be myself in and create a space where women felt empowered, inspired, confident, and celebrated for who they are! 

Heather: Yes! Both my parents are entrepreneurs and although I saw how hard they worked, I also saw how fulfilling it could be. I wanted to pursue something I was passionate about and lead a life without limits. Growing up at the beach, I was constantly buying new bikinis and always making tweaks to make them my own. I love making women feel good in their own skin, so I wanted to share the love and created inBodi Swim!

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

Prior to our first launch, we relied heavily on Instagram and other social media platforms to spread the word. We also began the #babesofinbodi ambassador program, which has evolved immensely over the past year. We sent bikinis to real women in our network to promote on their social media accounts and help build excitement prior to our launch. With the help of these women and with the support of our friends and family, we finally launched our very first inBodi Swim Collection, ‘The Charleston Collection’ in August 2020.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

Looking back, we still don’t know if it was the ‘right time’ to launch our business in August 2020. It was a hard time for the world and even for us. We dealt with many curveballs but still persisted through and did our very best to create a positive space for ALL women during a very dark time. However, many positives came out of it, as new business owners; we learned more in three months than some do in years and we created a brand we absolutely adore. We met so many new people during a time of isolation and grew so much as business owners and individuals. We learned that there never is a ‘right time’ and it’s never too late to follow your dreams. We’re so grateful for every setback and challenge that this last year threw at us, it only made us stronger.

What is the accomplishment you are the most proud of to date?

We’re both so proud of launching our first collection in August 2020 due to the amount of curveballs that were thrown at us. We applied all of our learnings from our first collection to launch our second collection, ‘The Gulf Coast Collection” on March 13th of 2021. inBodi Swim finally has an identity and we’re so happy with how far we’ve come in such a short period of time.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

At this time it is just the two of us! We are doing everything from marketing, fulfillment, planning, etc. We have big dreams and hope to expand our team one day. When we do, we think it’s important to hire candidates who share the same passion to make women feel good in their skin!

How has your business or industry been impacted by the COVID-19 pandemic?

Retail in general was hit very hard from the pandemic. Being in the swimwear industry, on the east coast, with so many travel restrictions was especially tough. As we said above, we finally saved enough money to invest in inBodi Swim and created our company two weeks prior to the pandemic. We had no idea what we were getting ourselves into and the setbacks we were about to face. However, our trust in one another as teammates and creating a brand that we truly believed in and loved was stronger than any curve balls thrown at us.

What’s next for your business? What can we expect to see over the next few years?

We’re so proud to announce that we just launched inBodi Swim’s second collection ‘The Gulf Coast Collection’ on Saturday, March 13 2021. All styles are available to purchase on inbodiswim.com! We’re going to continue to advertise this collection for summer. We have big dreams for the next few years. We’d like to continue to grow in the swimwear industry and hopefully dip into a few other categories that we’d like to leave as a surprise!

What is the biggest lesson you have learned in 2020?

There’s never a right or wrong time. If you really believe in something, do it. Setbacks only help your growth and make you stronger. If we learn something new everyday, good or bad, we’re grateful.

During an extremely isolating and dark time, we created a space full of light and positivity. That was our biggest win in creating inBodi Swim. Our brand celebrates uniqueness, recognizes that each and every woman’s beauty is her own, and gives back sustainably to the world we love and cherish.

What do you know now that you wish you knew when you were first starting your business?

We created a brand that celebrates ALL women for who they are. We hold this belief so close to our heart, but we forgot to connect as the founders to our audience. We were so focused on building our business, celebrating our models, our #babesofinbodi, that we hid behind the scenes when we first started our business. We’re now making the effort to develop an authentic connection to our audience. We’ve seen positive results from it.

How have you managed to stay grounded this year?

Each other! We’re so grateful to work together as best friends. When one needed the other, we were always there to cheerlead! It hasn’t been easy but we’re super grateful to have gone through it all together.

Do you believe in work/life balance? What are some of your best tips?

To be completely honest, we’re a work in progress with this one! It’s something we really hope to implement in our lives this year as we know how important it is. It’s really hard to turn off when you love and believe in something so much especially when it’s all so new. However, we do know that after a good night’s sleep, a ton of water, some exercise, our motivation and creativity always improves. No one can run without power and self-care is just as important as self-love, which is everything inBodi Swim stands for.

What’s something our audience would be surprised to learn about you?

We lived and shared a room with two twin beds as college roommates at FIT in NYC for four years! We’re also born one day apart and have made it a tradition to celebrate our birthdays together every summer at the Jersey Shore wearing our favorite bikinis.

What are your top 3 tips to stay productive each day?

1. Get a good night’s sleep and eat well (we’re still a work in progress with this but feel wonderful when we do).

2. Properly time manage workloads.

3. Set new goals each week.

What does being an Entreprenista mean to you?

Entreprenista shares the same beliefs that inBodi Swim was built upon – Each and Every Woman’s beauty is her own. We’re two women who hope to inspire, empower, and build confidence in women just as they authentically are. We’re honored to be part of a community that promotes this and builds each other up. We’re thrilled and honored to be Entreprenistas!

Share it!

Posted in
Tags

Leave a Comment





8 Inspiring Latinx Entreprenistas that have launched groundbreaking companies

In celebration of National Hispanic Heritage Month, we’ve put together a list of 8 incredible Latinx women founders that have launched groundbreaking companies. Check it out: Jessica Alba: The Honest Company Founded in 2011, The Honest Company makes sustainable, well-designed products that work – built on transparency, trust, and a deep sense of purpose. In…

Susan Sarit of Operations-Made Easy on achieving your goals by getting organized

Describe your business in a few words: I am a mom, daughter, sister, business owner, and more! I started my business for both financial freedom and to be a work-at-home mom. I created Operations-Made Easy to help diverse women with the Operations of their business. Deliberative, disciplined, and detail-oriented are just a few words we…

Lisa Nutt of Make Every Minute Count on personal and professional growth

Describe your business in a few words? The Make Every Minute Count ecosystem encourages us to go (do that thing), grow (personally and professionally) and give (through a membership based family to family giving circle). What made you take the leap to start your own business? I’m a serial entrepreneur. This is the third time…

Connection Coach Kristjana Hillberg on trusting your intuition and having an open mind

Describe your business in a few words: I’m a Connection Coach who helps women unearth their deepest desires, move from auto pilot to intentional action and prioritize their wellbeing. What was your background prior to starting your own business? I’m a multipotentialite – meaning, I have tried multiple things and tested multiple careers ranging from…

Martha Stewart & Marley Spoon: Finally Back to Delicious Meals For Everyone

Cuisine varies by culture, but no matter how societies segment and define themselves, certain foods show up in households across the globe — only differing in their forms. Some of a culture’s time-honored meals are created by its culinary icons.  Among America’s culinary icons, Martha Stewart is, without question, its most trusted. In 2014, Martha…

7 Entreprenista League Members share the biggest business challenge they overcame and what it taught them

Brand Photographer Brittney Guy-Atakpo of Brittney Jean Photography The biggest business challenge I have faced is sticking to a schedule that made me feel productive and good about my work ethic. What I have learned is that there is no right or wrong schedule or routine that produces success. I have been more grateful for…

Courtney Spritzer of WorkRobe on her “secret sauce” for a successful product launch

Describe WorkRobe in a few words? WorkRobes are designed to have you looking your best during any video meeting, so you can go from bedroom to boardroom in seconds and in comfort. My mission is to reimagine what you wear to work (from home).  Can you pinpoint the moment you knew you wanted to create…

Brand Photographer Brittney Jean Guy-Atakpo on helping women show up confidently on camera

Describe your business in a few words? I’m Brittney with Brittney Jean Photography & Company. I help women show up confidently in photos and on social media to grow their brand and business. I’m a Brand Photographer and Strategist. I have over 5 years working for Fortune 100 companies in sales and marketing and over…

Lorena Tapiero of Conscious Consulting on the power of networking

Describe your business in a few words? Conscious Consulting is a Latina-owned, bilingual marketing and public relations agency with 20 years of experience in the hospitality, sports and wellness sectors. Our thoughtful, comprehensive approach helps brands establish clear communication priorities and a long-range vision for meaningful press coverage, value-added partnerships and sustainable influencer relationships. As…

Lindsay Applebaum Stuart of Mamalux on the beginning stage of business

Describe your business in a few words? Mamalux is a first-of-its-kind leakproof sleep solution for breastfeeding moms. Our Kickstarter launches on 10/19! What was your background prior to starting your own business? I spent the first 10 years of my career as a sports journalist for the Washington Post and Sports Illustrated! So this has…

Jessica Bargenquast of Lady ChangeMakers on organic marketing strategies that work

Describe your business in a few words? Lady ChangeMakers is an exclusive e-commerce platform for women-owned businesses to gain valuable exposure and sales. Most of my life I’ve been encouraged to be seen and not heard. Growing up extremely introverted and shy I felt invisible. I wanted to create a platform so women-owned businesses could…

Jennifer Gligoric of EntrePods on the importance of mindset

Describe EntrePods in a few words? Cutting-edge entrepreneur and investor network answering the question “So Now What?” for business owners powered by fractional consultants and coaches with decades worth of experience. What made you take the leap to start your own business? I had no choice.  My mother owned a staffing company for 54 years…

Certified Financial Planner Maggie Gomez on investing and building wealth

Describe your business in a few words? An accessible place where anyone can learn to invest and build wealth, regardless of their net worth. What made you take the leap to start your own business? I realized that it was only those who were already wealthy that had access to quality financial guidance. I got…

Claire Jones of Cushy Couture on shifting paradigms in the fashion industry

Describe your business in a few words? Cushy Couture is a customer-driven clothing brand that creates high quality sweatpants in a wide range of colors and patterns that come in three different inseam lengths because we believe that you don’t have to settle for less. We create functional sweatpants that will last you for multiple…

Writer, Speaker, Podcaster, and Life Coach Chelsea Austin on taking care of yourself first

Describe your business in a few words? I advocate for others to find their own self-worth and acceptance through self-care, love, respect, and storytelling. What made you take the leap to start your own business? When I started writing my book and my blog, I don’t think I ever realized it would become a business.…